From starting as a general worker at an abattoir to building a diversified agribusiness, Jeremiah Jothams shares the lessons, opportunities and challenges that have shaped the growth of Basadi Agribusiness. In this episode of Farmer's Inside Track, Jothams unpacks how he identified opportunities in the rabbit value chain and diversified into horticulture and slaughtering services.

Jothams discusses the realities of running processing infrastructure, the importance of understanding production volumes and profitability, and why compliance, operational efficiency and strong industry partnerships are essential for building a sustainable and diversified agribusiness.

Keywords: Diversification; Agribusiness, agricultural value chain