“Document your content marketing strategy” can sound about as exciting as “buy new socks.”

Improving your content marketing strategy might not feel like the most fun thing you’ll do this week, but if you want all of that content to actually help meet your business goals, it’s an important place to put your focus.

It can be helpful to break your strategy sessions into manageable chunks. In this 19-minute episode, I go over 10 important elements that will boost your content marketing success.

For your reference, here’s the overview:

1. Develop a solid understanding of your “Who”
2. Start to explore your business’s “big idea”
3. Identify 3-5 supporting “cornerstone” ideas
4. Uncover the paths to purchase
5. Design cornerstone content
6. Use different content for different purposes
7. Sketch out sequences and funnels
8. Uncover opportunities for repurposing
9. Craft smooth transitions from content to conversion
10. Tailor your marketing strategies to your own unique experience

Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...

The Show Notes

• I currently work with a small number of clients on conversion-oriented copy and content: Work one-on-one with Copyblogger’s Sonia Simone
• This Copyblogger blog post will give you additional links and suggestions for your content marketing strategy 10 Things Your Content Marketing Strategy Must Include
• Here’s a CopybloggerFM episode on getting to know your audience more deeply: Becoming the “chief empathy officer” for your business
• Robert Bruce recently appeared on CopybloggerFM to talk about cornerstone topics: One of the Most Important Marketing Decisions You’ll Ever Make
• Advice from Copyhackers on how to conduct review mining