“You don’t build a business. You build people and then people build the
business.” Zig
Zigler
In today’s rapid-fire coaching session, Melissa underscores the importance of cultivating a strong daily habit of expanding your network. Your content can be as good as gold but if no one is seeing it you’ve got yourself a problem.
This episode is a can’t-miss if you’re lookingto growing your audience in any meaningful way.
Topics discussed in this episode:
client avatar
ideal client
professional networking
content buckets
establishing authority
strategic networking
flow state
feed activity
daily networking
engagement
getting visible
growing your network
subject matter expertise
LinkedIn™
Submit your questions to team@burnouttoallout.co for an opportunity to get your hot seat with Melissa on the Burnout to All Out Podcast
〉Get text updates by texting ALL OUT to +1 704-318-2285
What listeners have to say:
“Her energy is always refreshing. I love being able to apply her strategies to whatever my project is at the moment.”
If you’re vibing with the Burnout to All Out Podcast, we’d love to hear from you! Your feedback helps us support you in establishing a profitable personal brand on LinkedIn while you build the business and life you dreamed of.
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Be sure to let us know what part of this episode resonated with you the most! And if you haven’t done so already, give the podcast a follow so you'll be notified when a new episode comes out.
Transcripts
[:
So I help health care providers create a new profit center in their practice with with the scanner and with supplements. And then I also want to attract reps that want to do what I do. Uh huh. So, um, on my in my about me section. I'm, I'm talking to both of those, um, but I'm, I'm just, maybe I should have a more of a nint, nint, nint, um, with providers.
or your buyer persona, like [:
If I'm understanding you correctly, would actually be the HCPs because they would be purchasing. And then they would open up a door of a massive network for you for more, um, sales, right? Um, it's kind of a two pronged approach. It's not much different than anybody in here with expertise. Is it XP and, um, real estate where like you can build a brokerage, a group of brokers, but also do real estate EXP.
e this umbrella, um, because [:
sired results, um, as an HCP.[:
and additional revenue. And then you're going to want to go through the same exercise for these reps. Are they people who work full time, who are looking for an additional income stream? Are they already well integrated into the healthcare field, have large networks in the healthcare space? Um, why would they want To create another income stream for themselves on top of what they're doing.
Is it out of fear? Is it out of safety? Um, is it just because they love money and they want diversified income? Um, so I think that you really just need to, I'm giving you permission to go down the rabbit hole of both, um, and just have. Different content on different days to speak to your different avatar.
the same thing. And that is [:
And you just want to do a healthy split between those two. Um, yeah. Does that help? Yes, it does a lot. So my HCPs could be any kind of Healthcare provider? Well, probably not. I mean, there's probably going to be areas that are going to be more ideal than others. So what is the device or product or what is it that they'll be selling?
are actually even allowed to [:
So, I would venture to say, and maybe Allie, feel free to weigh in or anyone in healthcare, but if you're working for a healthcare corporation. So if you are an employee of a healthcare system, seeing patients, it's probably pretty highly regulated and you can't just be slinging supplements at the front door because you don't own the practice, right?
That's my guess. It's been a couple of years since I've been in the industry, but it's pretty highly regulated. Um, so then you're wanting to look more at like, um, kind of the boutique kind of high end, um, docs who are concierge types. I think that you're actually going to be more successful with kind of the, the, um, the functional medicine gurus that are, you know, high ticket online, like the, you know, we've got nutritional coaches that are like 20, 30 grand to work with someone for a couple of months.
he healthcare space already. [:
Um, and they can only see so many patients a day. Um, so their income is capped based on how many people they can crack in a day. So, you know, um, those are a good one as well. Those are just a, a place to start. Um, But I definitely wouldn't just grow random HCPs. I would get pretty targeted. Beautiful. Thank you so much.
You're so welcome. It helps. Yay.
alth. So my background is in [:
Coach, um, breathwork is really the thing that I think sets me apart and I integrate that into health. So my, I have a group coaching program and my ideal client for that is women, probably over around the age of 40 or over, um, High performing, high achieving, super stressed, like on the path to burnout where they're just overworking, trying to do all the things, you know, focusing on their career, their family, over prioritizing their own health, so I really help them.
really high blood pressure, [:
It's really getting To release that emotional stuff and the stress and teaching them how to balance their nervous system. So that, I mean, that's ultimately my ideal client, but I also do work more in the functional breathing and just stress management. And I've been thinking about also corporate workshops and clients for, for breath work, for Improving employee performance and reducing stress and that kind of thing.
So I'm just also trying to figure out what's a good place to start and Yeah. Doing both of those at once. What would that look like? I love this. Um, some of you guys may not know I'm actually certified in hypnobreath work and I actually just ran my own unblock your business hypnobreath work program. So I'm like wildly passionate about nervous system dysregulation.
inkedIn. There's, there's so [:
So that's going to impact your marketing, right? So like the high, what I mean by that is. Like I was a potential client of yours five, 10 years ago, but I would not have been open to receive what you had to say about what I needed to do to change. I often say now it took me going through burnout and corporate and burnout as a entrepreneur and luckily having the income to just invest the shit into myself to really change things and realize how important nervous system dysregulation.
ith this is, um, had I known [:
How do you market to a previous me versus a current me, right? So the previous me, you've got to sell them what they think they need. Yeah, right. And then give them what they actually need. So you're going to have two different content pillars each week. One is going to be just educating your You're on consciously incompetent corporate professional who doesn't even know what nervous system dysregulation is and like why it's wreaking havoc on their body because they're never going to buy into you like if they don't understand it.
mber one. But then also, um, [:
Yeah. They're not open to receive that because they don't understand it. Right. I often say like, had I known when I invested in my first business coach, the first month and a half, I was going to be crying, looking at myself in the mirror, doing inner child work. I never would have invested in her program, but it completely changed my life.
ave a marketing campaign for [:
They're open to, um, they're more open and conscious that they don't know. Um, and so their pain point, that avatar is just further down the line of knowing than this one. And I think you can impact both of them, right? And then there's even a 3rd category, not to like, make your brain blow up, but then the 3rd one is to speak to the corporations.
Yeah. Right. Um, and, you know, bringing value to them, sharing data on impacts of, you know, all these different practices that could be happening in the workplace. Place that could impact performance and job, um, satisfaction and team dynamics. And, you know, it's a different conversation than the individual.
Right. So it's [:
Up to seven, depending on how many like snowflake topics you want to throw in there in the five day guide for someone who just has one avatar, you're going to speak in a, you're going to bring value to that one avatar once a week out of the five content pillars. If you have three, then you're going to want to mix it up a little bit, either each week, On a different day, you want to speak to a different avatar.
consciously incompetent and [:
Right. So that you're getting that content out and speaking the language. Of all three. Does that make sense? Yeah, that totally makes sense. Um, but in terms of my headline, like which one to lead with is where I'm a little bit stuck. And do I like, blatant about women or because women are really only one of those three pillars.
Like I had men do my breathwork sessions and love it. And I, I have a very small membership right now. That's just the women who have been through my program, but I want, I also might open that up. Um, and it's very, you're, you're open to work with men and women. Yeah. So do you have the word women in your headline right now?
m, some of the best coaching [:
But if you actually bring service to men and women, you actually become, uh, um, unique, um, in that actual demographic. Cause most women cater only to coaching women. Yeah. So that actually helps you stand out. Um, so tell me what your headline says. Um, Oh, geez. I've been playing with it. I have it as breath work.
Let me see. Transformational breath work coach, which that's where I know what you're saying about the unconsciously, whatever the right terminology is. Like those women wouldn't resonate with like, what's a transformational breath work coach, right? They're going to have no idea. They're going to scroll right past that.
ress, rebalance your nervous [:
I think that a lot of people are still, I read an article the other day. It's like, we. The average human got so much stress dumped on them during that time that literally their nervous system was just completely overwhelmed, like, as much that most of us would endure in a decade or 2, um, we took over in 2 to 3 years.
the result. Yeah. Don't sell [:
Right. So like breath is actually just one of many things in your pocket. Yeah. Right. That actually creates the transformation, which is really. Excelling their human potential. Right. So I would stick with, as you're working on your headline, stick with what they can expect to gain from working with you.
Like their result instead of one of your tools in your tool belt. Right. Yeah, that makes sense. Okay. Great. Thank you so much. That was super. All right. Awesome. Awesome.
