In this episode of The Build Up, host Dan (Creative Director at dissident creative agency) sits down with Ben Russell — founder of Russell Interiors, part-time carpenter and decorator, full-time fireman and family man.

Ben started his business just 18 months ago, and in that short time, he’s been making a name for himself through smart, scrappy marketing and a whole lot of hustle. We dive into how he’s building up his brand while managing a packed schedule and what’s working for him as a startup tradesperson trying to stand out in a competitive market.

From Facebook group hacks to trade show networking, Ben shares the marketing tactics that are actually moving the needle — all without a big budget. We also talk about the power of honesty in branding, balancing multiple trades, and why referrals are still king in the construction world.

Whether you’re just getting started in the industry or looking for fresh marketing ideas for your own business, this episode is packed with practical tips and real-world insight.