Get Started Today With SEO Strategies That Age Like Fine Wine with Guest, Brittany Herzberg

Grab a pen and paper--you'll want to take notes so you can optimize your website immediately. SEO expert, Brittany Herzberg shares so many easy-to-implement nuggets in this episode.

The "O" in SEO doesn't have to represent 'overwhelm' or 'overthinking.' Brittany has simple, down-to-earth tactics to get started optimizing your website. And just like fine wine and aged cheeses, once you start the SEO optimization process, the payoff comes in the future. Start where you are, but do start. You'll be so glad you did.

Don’t Miss Inside This Episode:

• Gain a simplified definition of SEO and the importance it plays in increasing your visibility, building trust, and connecting with your ideal audience.
• Learn Brittany's 'Start Where You Are' approach with practical strategies for optimizing blog content, including headlines, SEO titles, and meta descriptions, so you can improve search engine ranking and attract the right audience.
• The 'payoff' from doing the work, starting now, to optimize your website content. Hint: It's like aged cheese or fine wine; it gets better with time.
• You can write content that shows off your personality and still pleases the search engine bots. It doesn't have to be one or the other. Brittany's tip on approaching this is golden.
• The impact of guest appearances on podcasts and HARO entries in building website traffic and domain authority.

Links and products mentioned in today's episode:

Get Brittany's free SEO checklist

Books mentioned:

They Ask, You Answer by Marcus Sheridan. The latest edition was published in August 2019.

You Are A Badass At Making Money by Jen Sincero

You Are A Badass by Jen Sincero

Marisa Corcoran--Founder of The Copy Chat and The Copy Confidence Society

HARO--Help a Reporter Out--Now rebranded to Connectively

About My Guest, Brittany Herzberg

We all know visibility is important, but it can be intimidating & time-consuming. (But who wants to remain the internet's best-kept secret?)

As a massage therapist-turned-copywriter, my guest Brittany Herzberg believes having a connection-driven approach to business is more important than ever. That's why she helps people harness the power of social proof marketing & SEO copywriting to get their businesses found online organically & to make their content *really* count!

Brittany's Website

Check out Brittany's website at BrittanyHerzberg.com

Connect With Brittany on Social

Instagram: @brittany_herzberg

LinkedIn: @brittany-herzberg

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

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Thanks for listening!

Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.

Please leave feedback or questions about this episode in the comment section below.

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Hello there, content creators. You're listening to the She's Got

Content podcast, where it's all about creating content for

your coaching business. I'm your host, Doctor

Melissa Brown, and I'm here every week to help you get your content

out of your head, out of your heart, and out there into the world

where that information and your services can impact the

most people. Get ready to take notes today, and

then Take action, content creators. Let's dive in with

today's episode because you've got content to get out

there. I am so excited to introduce you to my

next guest. We all know visibility is important, but

it can be intimidating, and it can be time consuming. But

as we talk about a lot here on She's Got Content

podcast, who wants to remain the Internet's best

kept secret? My guest today, Britney Hertzberg,

is a massage therapist turned copywriter. She

believes it's more important than ever to have a connection driven approach to

business. That's why she helps people harness the power of

social proof marketing and SEO copywriting to get their

businesses found online organically and make

their content really, really count. Welcome, Britney.

Hi. Thank you so much for having me. Oh my gosh. We have

so much to talk about today. Yeah. We do. I'm so excited about this. But

before we get into today's nuggets, I got a question here from our

audience. Okay. The listeners wanna know

how my guests are using content in their business.

Content means different things to different people. There's no right and wrong here.

I'm just curious. How do you best use content in

your business? This is a good question because I'm actually

in the midst of switching up my strategy a little bit.

So I say it jokingly, but it's turned into a real thing that

I live on Instagram. So it started out as just something

funny that I would say, but I really do love the conversations over there. I

love the community that I have over there. So I would say initial

response is that I use content for relationship building, and it

has definitely been fruitful for me. I've gotten

collaborations. I've gotten clients. I've gotten visibility, publicity, things

like that. Mhmm. So it's definitely been helpful for me. However,

and this is very ironic As I am an SEO and case study copywriter,

I have neglected my blog Mhmm. Which is not

super wonderful. So I'm starting to put out more blogs more

frequently. I started out at the beginning of the year having this ridiculous

goal of, I'm gonna write 1 blog a week, and it stuck for a little

while. And then my boyfriend and I We're living in different Airbnbs while we house

hunt, and it got challenging. So I I took the pressure off. I was

like, that's okay. I'll come back to it. And Now last week, I wrote 2

blogs in 1 week, so I definitely started with more social

media, Instagram heavy content just to build relationships and

and form connections with people. But now my goal is really to use my

blog content to drive traffic to my site, bring in

warm to hot traffic, and then have People convert into whatever

it may be, podcast listener, email, subscriber, or client.

I love that. I have a mastermind group, and the

book that we're reading we read a different growth and development book or

business building book every month. And this month, The book

is They Ask, You Answer. Oh, oh, by

Marcus Sheridan. His philosophy, it's The relationship

building, it's answering the questions that the customers, the

the clients, the potential leads have, and having

that content Sit on your site so that it

draws people in. And by the time they actually have a sales

conversation with you, They're ready to purchase. They already know they're gonna

purchase. Our buying habits have changed so

much over the years. People just research, research, research. They wanna

look at reviews. They wanna look at case studies. They wanna

look at all of the information before they make a buying decision,

so I love that's how you're using your content. And I

love also the fact that you said, you set a goal,

found it was a little bit unrealistic. Mhmm. Because I'm in that same boat

too. I have neglected my blog. I have had more

content out in The podcast in the show notes. Yeah.

But I do have a blog and that got a little bit neglected

this past year. Mhmm. So, Hey. We can always revisit

that, reset new goals. So Yeah. And

speaking of blogs and Podcast show notes.

I am so interested in what we're gonna talk about today. So

your area of expertise is SEO. So Yeah. Let's just

start Right there with that. What is SEO? What's

your definition? So my definition, it's a cutesy one, but it really

drives it home. So SEO, in case you're not familiar with the three

letters, stands for search engine optimization, but that

doesn't mean much to many people. So I came up with Saying this

because it seemed to hit home a little bit better. SEO is how you

show up as the answer to a Googled question. So to tie that

into what you just said, You are answering people's questions.

Think about your own behavior when you are trying to solve a

problem. One problem I'm solving right now is I need an oil change.

I'm a little bit beyond the sticker, and I'm in a new

state. I don't know who to go to. I really loved my crew that I

would go see in North Carolina and in Connecticut. So what do I do? My

boyfriend and I are renting an apartment, so I'm gonna ask my landlord. Who do

you like to go see? And then I'm going to go on Google

And check out whoever he recommends or if there are 3 people

that recommend different places. I'm gonna go investigate online.

So that's me being, like, a very intentional, warm, really hot

lead where I've asked a person, and I'm going to that

site to check that Brand or company your business out.

But if I'm maybe let's say I don't know people here. I'm

brand new. I'm desperate. I really need an oil change urgently. I'm gonna go to

Google first. So if I'm typing in a question like oil

change place in whatever city and state, Then

I'm gonna get whatever results I'm gonna get. Yes. You need to be

thinking about the questions or the search queries

or just the words and phrases that your people are typing on search

engines to find someone like you, a product like

yours, a program like yours. It takes a little bit of work at

the beginning, and that can really be intimidating to some

people. It just seems like this giant mountain that they're never gonna be able to

traverse. And In reality, it just it's front loaded with

work, but then the workflow is so easy, and the payoff

is massive. Okay. Tell us about that.

The payoff. The payoff. What is

well, let's just go with that. What is the payoff for doing this

work up front. And, also, I

know that some people are gonna be asking, well, if I've Been

blogging for a while, or if I've been out there and I've got a website,

but I haven't really done anything with SEO, is it too late?

So kinda can you tie that in there with that answer?

So let's start with the time thing, and then you might have to pull me

back to where we're going with what's the pay off, but with the time thing.

I like to remind people it's never ever too early

or too late to get started with SEO, and you're even hearing me. Like

I said, I'm an Quote, unquote SEO pro. I have neglected my blog.

I've been doing other things that have given me SEO payoff, which, again, we'll get

back to you. But It's never too early. It's never too late. And

life happens. You get busy with business, and you start serving

your clients, and then And your stuff kind of falls down the to do list.

It happens a lot to a lot of us, and that's okay. So you have

to give yourself grace. Understand that you can start now. Like,

you're hearing this. Use this as, like, a spark so that you get going with

it again. You can always, Always, always, always,

always go back and optimize your web copy,

your blog posts. Even if you wanna go back and optimize your

podcast show notes, You can go back and optimize content

anytime as long as you have access to it still, and that's something

that I talk about a lot with my clients and even on Other podcast

interviews and my podcast as well is optimization.

The o of SEO is so often overlooked and

forgotten. So, yes, you can go back and optimize. In fact, that

can even be a great place to start. If you just wanna dip your feet

in the SEO pool, you can go and Not create something from

scratch, but go and optimize stuff. So for the

payoff of using SEO, You're gonna increase

your visibility, which can feel a little bit scary, but you're gonna increase your visibility,

which increases how Authoritative, you

seem to be. How much of an expert, you seem to be. It's going

to boost trust, build trust quickly

With you, if we want to speak in general terms, we hear know,

like, trust a lot. Yes. Putting out content and

building up your SEO strategy Helps with that

know, like, trust factor. And I remember when I was

answering the questions to come on the show, you said something about, like, what

are some things you talk about or what are some questions. And

SEO is really how you can become

trustworthy in the eyes of the robots and humans. So it's not

1 or the other. It's both because one of the things I love to do

is play matchmaker. And I can do this I need to think

of the word, but I can do this not by me doing it

if I can help someone with their SEO strategy, if I can do some SEO

copywriting or content writing for You can make your

content be that matchmaker.

So I'll stop there before I get too far. I actually

love that your content is the matchmaker, the

matchmaker between Google and the person who's looking

for an answer. Right. Yeah. And because they're gonna be

typing in something in the search bar, you're gonna optimize let's

just keep it simple and say you're gonna optimize your blogs. Mhmm. And that's

gonna make it easier for Google and other search engines to play that

matchmaker for you because they're gonna go, person is looking for

blank. Oh, look. You have a blog about blank. Your website

is well respected. Your content is well respected. I need to let them know

about you, and then it shows your blog in the search results.

So when you say writing or

optimizing for or bots as well as for people.

I want you to talk more about that because I heard some people say, well,

I don't really bother with SEO because I'm writing for

people. Mhmm. So talk to

us about that. How can we do this so that our

content is optimized for both the bot and for the people.

And this is my sweet spot. I'm on this tightrope. It feels like a

lull sometimes, but you read some SEO, like, keyword

rich copy, and it reads really dry and very boring and,

like, only a robot might find that interesting. Then

you have the copy. You and I are both in Marissa Corcoran's CCS

program. She leans into personality real heavy, And that's

great for the people. But how do we get the people to your

website? We have to have those keywords, and then the personality keeps

them on your website. That's what they connect with. So you have to

figure out a way if we take one example of just headlines.

When you're writing a blog, there's an h one headline. It's That big one at

the top of the page, you and I both are familiar with it. Hopefully, listeners

will be too. There can only be 1 h one Per

page. And the reason there's only 1 is really territorial,

and search engines really weight that heavily When

they are analyzing February, the keywords, what is this piece about? What

question does it answer? Who can I matchmake this with? Like, what

search Do I need to show this as a result?

So when you're writing headlines, a really good example of this is just

recently, pretty well known Person in the copywriting

space wrote to me and said, I see that you're doing SEO. I hired an

expert. My voice feels like it's been stripped from these

headlines. So he felt like his personality had been stripped from the

headlines, but keywords were there. And he's like, how do I same question. How do

I marry these? How do I merge the personality and the keywords? So my biggest

tip there is to write the headline with personality

first. Write whatever you wanna write, And then do keyword

research and figure out what keyword you want to weave into that headline.

It's much easier to do that, I have found,

For most people, then to do the opposite of, like, finding the keyword and

writing something that's personality driven after the fact.

So write whatever you wanna write To get your

point across in your words, find that keyword, and then weave it

in. That is a huge tip right there.

Mhmm. Alright. Because you're right. It's like,

if you're writing for the bot for those h one headlines,

then it's gonna be very dry and, You know? The

the people who are reading it are like, skip. Skip. Skip. Go on.

And that's go to some other blog or some other resource, And we don't want

them to. We want them to see your expertise and feel your knowledge

and feel your support and your help. And I love

that analogy of marrying the

personality with writing the keywords for the bot.

I never really looked at it that way. That is like a real takeaway for

me here is that you can do both. Yes. It doesn't have to be

just 1 or the other. You can marry them together. Yeah. And

that I mean, honestly, same. I didn't think about the fact

that that's part of the reason why people love me, Like, love

working with me. Not love me, but, like, love working with me. You too. I'm

sure. I mean, I've heard that as well. But they love working with me

because I make sure their voice is there, but I make sure

that the keywords are there too. Because, again, the keywords the

SEO strategy is going to get the right people to your website.

But once they're there, you have to deliver that personality piece to keep

them there, to get them engaged, to make them feel connected to you, To build

that trust and then to convert whatever that may mean for them.

So the answer to the question is, what's the importance of

SEO, is that It increases your visibility. You're found more easily,

and you increase the trust in the person who

finds you. And then They get to know and like you

based on that personality that you've added into

your content. Mhmm. Yeah. Yeah. I love it. Look at you. You're

an SEO pro now. Oh, I can't

wait to go SEO optimize my website because I think it's it's

Lacking there. Yeah. And so many of us feel like that. And

even this summer again, I'm an, quote, unquote, SEO

expert, And I put it in quotes because I still feel like I'm always learning.

This thing is always evolving, always changing, and I'm forever gonna be a student of

it. Yeah. Mhmm. But this summer, I took some time, and I

rewrote my website pages, and I restructured the

SEO strategy. And it is time consuming, But I'm having a

good payoff from it. And SEO, one amazing thing about it

was that it's kind of like a fine wine or, like, a nice aged cheese.

It gets better with time. Mhmm. So by starting like I said

earlier, by starting now, wherever you may be, you may be 10 years into your

business, you may be 2 months into your business, Start implementing some

things now, and that will have a really amazing payoff

for you in at least 6 months. That's another question that

I get. Mhmm. I'll just throw this question out of myself. Okay. Good.

But a lot of times, it takes roughly 3 to 6

months for a blog piece to rank or to

start bringing in the right traffic. There are some things you can do to speed

that up. You also might be in a really pretty situation

where you have half a 1000000 people following you on TikTok or

Instagram, and they do know to go over to your website And you do

plug your blog, and they are going and looking at those resources. Everyone's situation is

different, and there are some very smart strategic things you can do.

But it's really nice just to set that expectation of, okay, it's gonna take 3

to 6 months at least. It's the long game. It is. It's the long

game. Just like podcasting is, I mean, it's a long game. Yeah. It's like you

can't expect to see miracles happen overnight. No.

But once it starts happening, you're like, oh, wow. I'm so glad I did that.

Yeah. Yeah. And I have to say, in preparing for today's

interview with you, I've been stalking you on your website. And I'm you. Thank

you. I love the copy Copy on your website. I Thank you. I

feel like I know you from way back now based

on just a few pages of your website. So

It really is important to infuse that personality

in there because now I I know you better. Yeah.

Exactly. So much better. That's such a that's thank you. I appreciate

that. And that was what I was doing that part well before I

even realized that I was a copywriter. I had a massage practice. My massage

clients were coming in, and there was one point where I was asking

everyone, why'd you choose to work with me? I'm a stranger to you. They

would say, I made sure I had pictures on there because they're coming in, and

you're spending a decent chunk of time alone with me in a room. You might

as well know who you're gonna be meeting and see if you like me and

Whatnot. So I heard a lot as

their response that they felt like they knew me because of what they saw on

my website, and I was just writing in in a way that I would want

someone to talk to me. So I was writing how I speak

and Yeah. And it was very seamless by the time they got in to actually

meet, Not digital, Britney. Yeah. Real

life Britney. Yeah. Well so

tell me. Let's just use me for an example.

I have kind of subscribed to the philosophy of just

writing content for humans, not necessarily bots.

And I have a WordPress website. I have

Yoast plug in put in, Not paid for, the free

version. That's fine. Okay. So what

would be someone like me, what would be my first step in order

to Start the process. And I'm sure it's a

process. It's not gonna happen just like blogging. It doesn't happen overnight to

start SEO optimizing. Yeah. No. It doesn't start overnight,

but you can make baby steps and they start to pay off. And then you

start to feel good and you want to continue with it. So You have

a blog. That's great. I would encourage you to start with and I started doing

this for myself as well when I was adding more blogs. Go look at your

top performing blogs. Okay. So you don't wanna just spend your time.

A number that's coming to mind, my boyfriend has 80 blogs or something like that.

And I was like, that's a lot. So, you know, if you Eighty Blogs

or 80 blog posts? Like, posts. Yeah. Oh. Oh, okay.

Blog posts. Yeah. Post in 1 webs okay. I've started to think

eighty Different Oh, I see. I see. Thank you for clarifying. No.

He has 80 blog posts, like, articles. Okay. Okay. Alright. And so,

like, let's say that that's the number of blogs you have. That's That's gonna feel

very overwhelming if you're like, I'm gonna go optimize all 80 of them.

Let's start simple. So what are your top 5 or top 10,

however ambitious you feel like being? And then I want you

to go look at it. What does the headline

say? Do you notice any keywords in there? What you could do is

take that headline, Copy the whole thing, paste it into Google,

and then you could look at what other results are showing up.

Then you could also make sure you download I love using

Ubersuggest. It's a free Chrome extension. Mhmm. And

the only reason I want you to download that is so you can see what's

called the search volume. That means

how many people on average each month are typing

in a phrase like that where you might be able to to show

up. And a really good number to stick within is, like,

Zero to a1000. If you go over a1000, it's a little too big.

So There's more Back up one one second, though. UberSuggest, it's this is

a Chrome extension. Yes. Is it free? Yes. Is

it a paid? It's free. Free. Okay. They have a

paid option, but just get the free one. You don't need the Unless you're

gonna be me like an SEO pro in a little while, you don't need to

pay for it. Got it. Okay. So take that headline, copy and paste

it into Google, Make sure Ubersuggest is plugged in

and hit enter. You're going to look at that search volume.

What's it doing? If it's 0, it's fine. If it's over

a1000, it's gonna be too big. So what other suggestions are

you seeing to make it so that the search volume is less than

a1000? And then you could take that and go update your

headline. So that's one simple thing that you could do.

Another super simple, and this is actually where I started, thing that you

could do is look to see if those blogs, those

top 5 to 10 blogs, have something called an SEO

title. It might also be called a title tag or

a page title. If you don't have that,

That's not so great. And what it is is when you

look at that search results page, the blue hyperlinked

text, That is the SEO title or the title tag or the page

title. And then you'll see a couple of gray sentences under

that. That's called a meta description or an SEO description

or a page description. Every website calls it different things.

But you want to make sure you have both of those fields filled

out, and it's gonna be something that's on the back end. It's not gonna be

something that people see unless they go and See that on a Google

search results page. So you really just wanna make sure that's

filled out. There are a couple stipulations. I actually

built an entire SEO basic checklist around all of

this stuff that will help you figure out what to put where. It

even walks you through keyword research. So the stuff that I just shared,

don't get hit over the head with too much information right now. Like, this is

something you can take 1 step at a time. Yeah. But I would definitely start

by optimizing the headline and then by making sure you have that

SEO title and meta description.

Okay. So you could just do that for each of those top 5

performing Mhmm. Or top 10 performing depending on if you've got a lot of

content on your website. So we're talking about

blog content. Mhmm. This is the place to start would be the blog

content because that's really your expert Content that you're getting out there to

attract your ideal clients. That's a starting place,

and that's a really good starting place, and it's often where people's brains go when

it comes to content, but I'll offer one other thing as well. So my

boyfriend has grown his website with blog content, website traffic.

I've grown my website traffic and kinda like my SEO report

card, which is called your domain authority, which is, again, how

credible and reliable and authoritative do search engines that

people think you are. I've done that by going and being a guest on

podcasts, by starting my own podcast, And

by responding to HARO

entries, if you've heard of that. So help a reporter out. I think it's

changed its name recently. Leah. I think they did do an update,

and I've gotta learn that name. Okay. But you know what? I'll do a I'll

do a Google search and put that into the show notes. Amazing.

So what you can do there is journalists and other PR people are

looking for A response to a question, and they want to be able to point

people to you. So I responded to that. So I've been cited in articles. Guess

what? They link to my website. Guess what the podcasts do? They link to

my website. So that's another strategy. And if you've been doing

that and not paying so much attention to your blog, that's fine. That's Helping

you out too. Okay. So having

all these links linking back to Your website is

another strategy. Yeah. Okay. So the first

step, if someone really wants to start getting optimized.

Mhmm. And, again, The SEO, o stands for optimize. It

doesn't stand for overwhelmed. We're we're

thinking of Optimizing, not getting overwhelmed. So the 1st step is

just look at what are the top 5 pieces of content, expert content

you have on your website. Or if you don't have any, Start writing some

Mhmm. And then start looking at

those headlines. So really just starting with the headlines. Yeah. Just keep

it simple. Start with the headline. Make sure there's a keyword in there.

Mhmm. And then make sure that you're writing that SEO title and the page

description And so that Google can say, hey. This is

an option. You could go check out this blog. Now you mentioned an SEO

checklist. Is that something is that something that you have on your

website? It is. Yes. It is. And I'm I'll definitely make

sure you have the link for anyone listening who's interested in it. It's on my

website. It was something that I created in CCS with Marissa. It was

my very first project that I created. The whole community helped me

name it, Fill it out, figure out what I needed to include, and

then explain it to everybody. But one thing I did with that

and I hesitate to talk about URL slugs because People want to go and

overhaul their entire website. Mhmm. Take this as something

that you can move forward with, knowledge that you can move forward with. So don't

worry about doing the older stuff, the existing stuff.

Mhmm. It's just gonna be too big of a project, and it's probably fine.

So with that freebie, I actually have the slug as

brittanyhirsberg.com/seodashbasicsdashchecklist.

It's a keyword. It's something that people are searching for, and it's the

thing that I have. So that's another way that you can

again, moving forward, That's another thing that you can think through, and

that's on the checklist, which is something that I walk you through. Okay. Yeah.

So, yeah, I'm sure people are gonna Gonna wanna get their hands on it. And

this is a free resource that you have on your on your website? Okay.

So I'm gonna make sure that we have that in the show notes so everybody

can run over They're to your website. And also, that they can go over to

your website and really just read more about how you've really

infused personality into your website because everybody's gonna

know you once they read a few of your pages over there. It's Aw. Thank

you. Really, really cool. That's the biggest compliment. Okay.

So I don't wanna go too far into the weeds today

because I think we're just sort of touching on

how you can Get started Yeah. And what the

importance is. And I think this content that you've given me

so far To share with the listeners is just really

golden. Let me just look here and see if I have any other questions

I have written down. Okay. Can we go back for a minute? When

I mentioned about these WordPress plug ins Yes.

Can you just say a few words about that? Is that something that we all

need to have? Is there a best one, and do we have to pay for

that? So Can you just fill in the blanks there, please?

Sure. So the most common one the most

commonly referred to one is Yoast, And that's on WordPress.

To my knowledge, I don't think it can show up on any other websites.

Okay. But I definitely hear people talking about WordPress and having Yoast. When I had

my very first blog way back when, I didn't even know what SEO was, so

I didn't touch it. I didn't have Yoast on my own WordPress blog or anything

like that. What I have learned is to not

take it it does these, like, lights. So it's kinda like a stoplight

where you've got green is good, yellow is, hey. There's Something to look at here.

Red is, quote, unquote, bad. Don't

bend over backwards to make all of those lights green. Okay. It's

gonna be okay. And this is coming from I was a straight a student.

I needed everything to be okay. I'm a recovering perfectionist. Trust me. I'm with you

on this and anyone listening, but Don't stress out if it's not all

green. Just use it as a check-in point,

and don't put too much stock in it. I don't think,

Personally, that it's worth it to pay for that plug

in. I don't know of any of of the other ones,

But I just for me, focusing on what is the strategy,

how can I go into writing this new piece of content, and putting that

out there with the best SEO strategy, Or how can I go

back in and optimize it? Because knowing where to put the keywords and

how to use them and how to incorporate links and all of that stuff,

That's gonna serve you so much better. So getting something like that SEO

basics checklist is gonna help you better because you're gonna be more

knowledgeable. You're gonna understand that you're gonna be able to move through it a little

bit faster each and every time you create content, and then you don't have

to worry about the plugins. Yeah. I am

Really excited to get my hands on that SEO checklist of yours,

and I'm sure our listeners are gonna be also. Alright. If you've got

a WordPress website, you wanna plug in the Yoast plug in

free. The free version is Fine. Fine. Yeah.

Okay. So you don't have to spend a lot of money on a plug in

and learn how to use it. Yeah. No. Okay.

Like I said before, I don't think we wanna get too far into the weeds.

I think we have really got some Solid information

here for people to get started with optimizing. And

remember, the o is optimizing. It's not Being overwhelmed or

overachieving or, overthinking things. It's

optimizing. So let's keep that in mind. So We've got some

great tips from you, Britney, for getting started with

that. Yeah. So I'm gonna just kind of

Switch gears here and ask a couple of my fast on your

feet questions. Okay. And remember, there's no wrong answers here to these

either. So Yeah. Tell us, What's the best business advice you've ever

been given? Oh, what is it?

I don't even know that it was advice that I was given, or maybe I

just, like, kind of Picked it up on my own, but to just

start where you're at, just and you know what? When it comes to

content, here's a perfect example. I'm starting a YouTube channel. And I

said earlier, I'm a recovering perfectionist. Yeah. So instead of letting

myself get stuck at, I'm gonna have to get all this editing

software. I'm gonna have to learn how to do that. I need to master the

thing before I put it out there. I'm just gonna start putting things out

there With the sole intention of, I have knowledge.

I want to help people. They want that information. Cool.

Let me just put it out there. They can find it, And magic will happen,

and I'll get better, and I will improve my skills. So just have a

little grace with yourself and start with where you're at, and you can always

get better. Oh, I love that. Yeah. That's how

I that's kinda how I started the podcast. I know if I go back and

listen to the first few, I'll cringe.

And next year, I'll cringe with how I'm doing it right now

because it's always getting better. It's always getting better. So,

just start where you are. Love that. Okay.

Tell me about a book. What would be a book you'd recommend

everybody read, And why would that be?

I'm actually gonna dig it out of my bag because I have

it right next to me. I read this. It's called you are a badass at

making money, and I needed this big time this year.

I I've been on, like, a really big healing journey, and,

interestingly, Money was one of the things that I really needed to focus

on, and that's been huge. It's a little bit woo,

but she keeps you've read it. Right? I I haven't read that one. I've read

you are a badass. I I've read that one, the first one. I think that

was This is a good one. I'm sure it's got the same tone, her same

snarky humor. Yeah. She she tells it like it is, and she's

very direct with you. There's no BS. But she's this may seem woo, but just

try it. Anything. Kinda like with the SEO. This

may sound stupid, but try it. Just try it. Yeah.

Right. Alright. You are a badass at making money. That's the name of

it. Yeah. It's amazing for business owners. One thing that I hear a lot of

questions about is pricing. Mhmm. Right? We all kinda get hung up about pricing. We

all get hung up about how How do I price? What do I do with

my money? Like, it's a very new world when you come into being a business

owner, let alone being in the the online space. Yeah.

Actually, that book that I mentioned at the beginning, they ask you answer, he's

like, put out your prices on your website. Yes, please.

Yes. Well, if you think about it, and I started examining my own

researching habits, I look for the prices. I'm looking for

prices. So Don't be ashamed of your prices. Put them out

there. Yeah. Because that's in my mind,

with my own buying behavior, if I don't see your prices, that makes me trust

you less. Mhmm. If I know that you have a higher price point than I

can afford right now, that's okay. I'm gonna have eyes on your

product. I'm going to know that I want Save up to be in your program.

That's fine. That's not pushing people away. That's just being

transparent with people, and people really appreciate that. It's qualifying.

It's qualifying the leads. Anyway, I would highly recommend book. I

would highly recommend his book. He's actually got there's a second

Edition. I think it was in 2019, was the 2nd edition.

It's really good. He focuses a lot on big corporations,

And he's worked mostly with big companies, and

he also had a brick and mortar company that he kind of honed these skills

with. But All of these principles can be applied

to solopreneurs and small business.

So That's great. Yeah. Okay.

Do you have a favorite quote?

The first thing that popped to mind, I've I've shared this on another

podcast too. My mom had this, Like, little tiny, like, wind up

pillow thing that was, like, very old school, something that, like, you would think

your grandma would have. And it wound up, and it it would play noise,

But it was I don't know the right word. Embroidered maybe Oh, yeah. With a

saying, and it said, if you see someone without a smile, give them one of

yours. Aw. I've pretty much all I had that on my bed since I

was, like, teeny tiny, so that's just always been my thing.

I would never make it in New York City

Ever. Yeah. I grew up on a farm in the country in

Ohio, and Now I live in New Jersey, so we're

in New York. Well, I won't say a lot, but enough.

But you could always Share your smiles with everybody.

That looks Yeah. I love that. I love that. And here's my

last fast on your feet question. If you had 1

takeaway from our talk today, what 1 nugget would you wish for

everyone to leave with?

That SEO can be simple. It can

be really honestly free and just take a little bit of your

time. It's a little bit of work on the front end, but there's a huge

payoff. And I would say, why not give it a try? I mean,

it's like extra credit for business owners, so Couldn't hear

you. I love that too. Alright. That was, like, 3 in

1. That's but that's fine. Well, marry

them all together. Yeah. That's kind of the theme for

today. It seems like that. Alright. So You've got

that freebie. Can you give us that URL again for the

freebie, that checklist? Yes. It's brittneyherzberg.com

/seodashbasicsdashchecklist.

And I'll make sure that I give you the link so they can just click

it in the show Okay. Alright. And where do you

you mentioned Instagram. Is that the best place to find

Current content. Like, you're putting out your content over there frequently.

Yeah. Definitely Instagram for sure. My handle is brittany_hersberg,

And then I'm over on LinkedIn a good bit now. I'm trying to hang out

over there. I really like the community that I found over there too. So

Instagram and LinkedIn. Yeah. Okay. Those links will be in the show notes. And

your website is your name. Right? My name is complicated, but I

try to make that all of my handles and things. So at least by the

time you get to spelling my name here. Like, oh, I can go over here

and find her. Alright. Well, we'll have all of that in the

show notes so everybody can just Go over there and read on your

website, and they can opt in over for that checklist. I'm gonna be going

over there and getting that checklist Awesome. Right away.

Alright. So it's been such a pleasure to have you here on the show today,

Britney. This is such great information. I'm sure the audience is gonna

just eat this up And love it. So thank you so much.

Oh, yeah. Thank you so much for having me. Alright. And thank you all

listeners for tuning in today to the She's Got Content podcast.

And be sure to take action with these nuggets that Britney's shared to help the

search engines help those people who are looking for what you're putting

out there. They're waiting to hear from you. They need your help.

Keep publishing your expert content to reach them, and make sure that all

that content is Search engine friendly. See

you all next week. Thank you for tuning in to this

episode of the She's Got Content podcast. I hope you

got at least 1 nugget to take action on this week. If you

got value from today's episode, I would be so grateful When you leave

a 5 star rating wherever you listen to podcast, it only takes a

second, and it really helps me get my message out to impact Even more

people so they can, in turn, keep the ripple going. If you're listening

on Apple Podcast and leave a review of the show, It would really

make my day, and you just might receive a shout out on the show as

my content creator of the week when I read out your review.

And last but never least, if you want an endless supply of just right

ideas for content you can write about for your blog post,

Your emails, your videos, podcast episodes, all the content

things, then you wanna head over to my website at she's got

content.com forward slash content, and pick up your free

workbook. Never run out of content ideas. Look for that link in

the show notes today along with the other links mentioned in today's

episode. Until next time, content creators. You've got an

audience waiting to hear from you, and you've got content to share with them.

Stop being the best kept secret and make a bigger impact when

you've got content out there in the world.