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The Spotlight - ThePodium.in EPISODE 31, 7th September 2021
Making Organic Cool | Dhruv Bhasin and Dhruv Madhok of Arata
00:00:00 01:10:34

Making Organic Cool | Dhruv Bhasin and Dhruv Madhok of Arata

Nature has always been a solution to all our problems. Be it personal care or medicines, nature always has an answer. As far as we can go back in time, people in India have always relied on Ayurveda.

In this episode of The Spotlight, Akshay Datt speaks with Dhruv Bhasin and Dhruv Madhok, Founders, Arata. They have worked in the corporate sector before setting off their entrepreneurial journey.

The idea behind Arata came as a fruit of the discussion the founders had regarding how toxic and harmful hair styling gels are. Understanding the consumers’ inclination towards organic products and clubbing it with homemade and natural recipes, they founded Arata in 2018.

Tune in to this episode to hear Bhasin and Madhok speak about how Arata, with its sustainable and eco-friendly products, is on its way to being India’s answer to The Body Shop.

What you must not miss!

  • The idea behind Arata
  • Building an online presence
  • Fundraising journey