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16. Man City Metaverse, Web 3 For Normies, Limewire NFT Marketplace, Immutable $200M Funding
Episode 1614th March 2022 • META Business • Holodeck Media
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In this episode, we discuss Manchester City building the metaverse's first soccer stadium, Dapper Labs making Web3 technology approachable for "normies," Limewire repurposing itself as an NFT marketplace, Immutable achieving a $2.5 billion valuation after closing a $200 million funding round, and so much more!

Episode 16 Keywords: Manchester City, metaverse, soccer stadium, Ethiad Stadium, Dapper Labs, Web3, Limewire, NFT, NFT marketplaces, Immutable, valuation, funding rounds

Transcripts

Unknown:

Welcome to the metaphysics podcast. The Metaverse and web three are bringing about the

Unknown:

biggest revolution since the internet itself. With your hosts Paul the prophet Dawalibi And Jeff the

Unknown:

juice Cohen. We will be bringing you the latest Metaverse, business news and insight into what it

Unknown:

all means. The meta business podcast starts now. From the boardroom

Paul Dawalibi:

to the metaverse. This is the metal business podcast. I am Paul Dawalibi. I'm joined

Paul Dawalibi:

today by my friend and co host, Jeff, the juice Cohen, those of you who are new here, welcome to

Paul Dawalibi:

the official podcast of the metaverse, what we do is we cover the most interesting topics and

Paul Dawalibi:

stories from the week. But we look at all of it through a business and C suite lens, we dissect,

Paul Dawalibi:

we analyze the business implications of everything happening in this amazing industry. For those of

Paul Dawalibi:

you who are new here, welcome. If you haven't yet, make sure you subscribe to the podcast, go on

Paul Dawalibi:

Spotify, Apple podcast, Google Play, wherever you listen to this, hit the subscribe or follow

Paul Dawalibi:

button. It'll alert you when a new episode drops. And leave a review. If you love the content, leave

Paul Dawalibi:

a review five star rating and review that really helps others to find the podcast. Jeff, how you

Paul Dawalibi:

doing this week?

Jeff Cohen:

I'm doing well. I'm doing well. You know not not as good as last week. You know, at

Jeff Cohen:

this time last week, you were scrambling around the office trying to assemble the studio. So we

Jeff Cohen:

could record our live stream, which should we do after we record this that should should of course

Jeff Cohen:

check out but yeah, you were scrambling around trying to set it up because we Lindsay, our other

Jeff Cohen:

co hosts, you know on the business of esports live stream and I surprised Paul and showed up at his

Jeff Cohen:

office basically last minute that hey, let's record this all in person. So Paul scrambled

Jeff Cohen:

around for about an hour while Lindsay and I ate pizza. And then we got it done. And it was

Jeff Cohen:

awesome.

Paul Dawalibi:

It was a lot of fun. I will say I got to admit it in the moment. It wasn't fun

Paul Dawalibi:

scrambling. But the end result was fun. And I've got so much feedback from viewers saying like it

Paul Dawalibi:

was the most fun podcast, it was so much more like animated and like everyone was more aggressive,

Paul Dawalibi:

right? Because when you're in the same room, there's there's not this physical barrier. It

Paul Dawalibi:

definitely was a lot of fun. I will say you know for those if you if you're a fan of this podcast,

Paul Dawalibi:

maybe you discover this because you're you know, an enthusiast around what's going around on around

Paul Dawalibi:

the metaverse or you're looking to learn. We also do this other podcast called the business of

Paul Dawalibi:

esports, which you should go check out which is more gaming focused gaming and esports focused and

Paul Dawalibi:

met a woman which is a podcast focused entirely on highlighting and elevating women within the gaming

Paul Dawalibi:

and Metaverse industry. So definitely go check out subscribe to all three metal business met a woman

Paul Dawalibi:

in business of esports I promise you will love all the content. Jeff, let's let's jump into some news

Paul Dawalibi:

here because I think there's I love when we've gotten to the point here where we're starting to

Paul Dawalibi:

get some recurring themes, right and some some discussion that I think gets deeper and deeper

Paul Dawalibi:

every time we revisit, but also just some cool news stories. And I like I think we always try and

Paul Dawalibi:

start with with a fun story. And this one, obviously you flag this caught my eye. Big big

Paul Dawalibi:

name in Metaverse news and a very big headline and the headline here is Manchester City to build

Paul Dawalibi:

Etihad Stadium in the metaverse so the celebrated soccer team has begun the initial stages of

Paul Dawalibi:

building its iconic home stadium in the metaverse so fans can be part of live and recorded matches

Paul Dawalibi:

around the world. They're going to build this virtual replica of their stadium at TED stadium.

Paul Dawalibi:

It'll be the team central hub in the metaverse. They signed a three year agreement with Sony,

Paul Dawalibi:

who's going to provide it says virtual reality to experts to use Image Analysis and skeletal

Paul Dawalibi:

tracking technology. So fans should be able to enjoy games and watch games in this what they call

Paul Dawalibi:

immersive Metaverse setting. I will just read the quote because I think it's interesting the quote

Paul Dawalibi:

here from the Chief Marketing Officer at Man City says the whole point we could imagine him having a

Paul Dawalibi:

Metaverse is you can recreate a game, you could watch the game live your part of the action in a

Paul Dawalibi:

different way through different angles. And you can fill the stadium as much as you want. Because

Paul Dawalibi:

it's unlimited. It's completely virtual. Where would you rank? So I feel like we're going to need

Paul Dawalibi:

some kind of, of ranking system like a board right where this is like pure metaverse. And like on one

Paul Dawalibi:

end of the scale, and on the other end of the scale. It's sort of like not the fake meta versus

Paul Dawalibi:

the wrong term, but like a small step and a big step. Metaverse, right? Yeah. Where are you

Paul Dawalibi:

putting this? And is this just glorified VR that We're calling Metaverse like, do you like this?

Paul Dawalibi:

I'm curious. Your thoughts?

Jeff Cohen:

Yeah, I, I'm on the fence here. And, you know, I hate to do this and play sort of both

Jeff Cohen:

sides because I am, I am the juice and I like to have this persona where you know, regardless of

Jeff Cohen:

how strong I actually feel, I like to go all in on one side or the other, usually just whichever side

Jeff Cohen:

the opposite of the person who just spoke is a Mister Mister devil's advocate in that way. But

Jeff Cohen:

I'll sort of give give both sides here. I mean, on one hand, I like the fact that a they're

Jeff Cohen:

experimenting with this, I think, you know, whenever you're a brand and you're getting into a

Jeff Cohen:

new space, and you're innovating, cool, I think that's we should be supporting that we should be

Jeff Cohen:

plotting that. I also like the fact that it's adding accessibility, right if your man city, and

Jeff Cohen:

vs. Man City or man Yeah. Man City, no, you know your team like Man City, and you have literally

Jeff Cohen:

hundreds of millions of fans around the world. Many, many, many of them have never been and

Jeff Cohen:

probably will never get the opportunity to go to your amazing cathedral of a stadium. With

Jeff Cohen:

Metaverse, you now give them the opportunity to do that. Maybe they increase the fan hood, they go

Jeff Cohen:

and now they want to buy a jersey because they went and felt like they were really part of the

Jeff Cohen:

team. So from that respect, I like it. It's cool. It's accessible. It's forward thinking. What I

Jeff Cohen:

don't like about it is pretty much everything else. And kind of what you just talked about where

Jeff Cohen:

I don't know, it's just it's a novelty thing. And maybe people do it once. And it's a cool thing to

Jeff Cohen:

have done. But I don't see this as replacing the experience of going to a football stadium in real

Jeff Cohen:

life. And I don't even think it's particularly exciting in the sense of it doesn't seem to me to

Jeff Cohen:

be bringing more to it. One of the things we've always come back to when we're talking about the

Jeff Cohen:

metaverse and digital worlds is we're always somewhat bearish about creating real world

Jeff Cohen:

experiences in digital space. They get to the metaverse, we'll have aspects of that. But there's

Jeff Cohen:

just something that's not that exciting about walking around the digital shopping mall, or

Jeff Cohen:

digital supermarket or digital soccer stadium because we can do those things in real life. One

Jeff Cohen:

of the great things about games is you can do and experience things that you can't do in real life.

Jeff Cohen:

So put me in the action make me the view of the ball make me you know, fly above the stadium in a

Jeff Cohen:

you know, in a helicopter or something? Like, those are the kinds of things that I think would

Jeff Cohen:

be more interesting to me. But yeah, I mean, that's kind of both sides. Where do you fall?

Paul Dawalibi:

Yeah, I mean, I'm curious. This, I was gonna say the same thing about flying over.

Paul Dawalibi:

It's funny, you said that, but like, I'm curious how true like this replica is gonna be because

Paul Dawalibi:

they talk about they're taking dimensions of the stadium, the whole bit like, does that mean? Some

Paul Dawalibi:

people will actually have to sit in the bleachers, right? Like, like, Will everyone be able to occupy

Paul Dawalibi:

the best seat in the house? Or are they going to fill this Metaverse version of their stadium the

Paul Dawalibi:

same way they feel the physical version, and some people are gonna have good seats and some are

Paul Dawalibi:

gonna have horrible seats. Like I'm trying to put like this scale together where one is like, um,

Paul Dawalibi:

put on VR goggles to go shopping at Walmart in virtual reality, right? That's like, the we'll

Paul Dawalibi:

call it how Metaverse see is something right? The Metaverse see scale. You've got one, which is

Paul Dawalibi:

shopping at Walmart and VR on one end.

Jeff Cohen:

So basically doing experiences you do in real life, but just in a virtual world,

Paul Dawalibi:

right. And like 10 is and not just replicating virtual, like real life, like the most

Paul Dawalibi:

mundane of real life experiences, right? Like shopping at Walmart. And 10 would be like, the

Paul Dawalibi:

oasis from Ready Player One, right? Like something like that. So you know, you've got this how

Paul Dawalibi:

Metaverse see is something, where would we where would we put this? It feels a little bit like a

Paul Dawalibi:

two or three maybe right? Depending on the execution. I just think it's such a missed to your

Paul Dawalibi:

point, right? Like, where's the flying above the play? And I would argue why if we're making the

Paul Dawalibi:

audience, if we're putting the audience in the metaverse, why not the players too, right? Like

Paul Dawalibi:

why don't we put them on omni directional treadmills with VR headsets, and they're no longer

Paul Dawalibi:

playing in real life? They're playing in a virtual, you know, metaverse. Also, why are we

Paul Dawalibi:

limiting this to just the the people in attendance and watching? It doesn't go far enough. I think

Paul Dawalibi:

this, you know, on this scale, anything below a five feels like we're not moving the ball forward.

Paul Dawalibi:

We're not you know, this is sort of a brand activation, more than actually getting us closer

Paul Dawalibi:

to capital T capital and metaverse. The Metaverse, right.

Jeff Cohen:

I would agree with that.

Paul Dawalibi:

It's funny though because Man City, you know, soccer. What do you think was the

Paul Dawalibi:

impetus for Man City to do this? Right. You're in the you're in the boardroom of Man City. Is it

Paul Dawalibi:

Just Is this a marketing exercise? You think?

Jeff Cohen:

I think it is. And I actually, as you were scrolling I caught, I think it looked like

Jeff Cohen:

they had a sponsorship with tezos blockchain company. So, you know, as we know, there's a ton

Jeff Cohen:

of overlap between sports fans, Blockchain enthusiast, and people who are interested in

Jeff Cohen:

Metaverse kind of, you know, all three of them kind of overlap. Overlap a ton. I said interlab.

Jeff Cohen:

That's not even a word. So yeah, they have this partnership with with tezos. So

Paul Dawalibi:

and well, it was it was actually Manchester United that had the tezos partnership

Paul Dawalibi:

that they mentioned, which is the rival right, so maybe they

Jeff Cohen:

wanted to maybe they wanted to one up the rival then. Yeah. Which it seems like they

Jeff Cohen:

did, because this is way cooler than just a simple partnership. But I think

Paul Dawalibi:

you're right, like, it doesn't hurt anyone. Right. And there is an accessibility play

Paul Dawalibi:

here of getting more fans. You know, some people may say, does that mean it will cannibalize the

Paul Dawalibi:

real life version, right? If we replicate real life experiences in the metaverse one for one? Is

Paul Dawalibi:

there cannibalization? That's going to happen with the real life experience?

Jeff Cohen:

That's a good question. I mean, I think the answer would be no, at least at this

Jeff Cohen:

stage, I think what you're doing is expanding, you know, it's like saying, hey, basketball games are

Jeff Cohen:

on TV. Does that mean that people never want to go to basketball games again, and in some instances,

Jeff Cohen:

maybe it cuts down to man a little bit, but overall, it grows the pie in terms of people

Jeff Cohen:

viewing the sport and overall, you know, these are for profit companies, you know, overall dollars

Jeff Cohen:

that come to the to the organization are clearly higher, you know, having the broadcast, right. So

Jeff Cohen:

I think it would be very similar to that, in the sense that it grows the amount of people that can

Jeff Cohen:

engage with your families for sorry.

Paul Dawalibi:

Um, all right, let's move on. Let's talk about dapper labs in the news. And I think

Paul Dawalibi:

this is an interesting story. It's the headline here. I've never thought I would see this word

Paul Dawalibi:

actually, in a headline, especially from a pretty mainstream magazine, like Fast Company says how

Paul Dawalibi:

dapper Labs is making web three safe for normies. With help from the NBA UFC in LaLiga. The

Paul Dawalibi:

pioneering pioneering company behind crypto kitties, an NBA Top Shot won't rest until 3

Paul Dawalibi:

billion people are customers. So basically, this is talking about, I'll just summarize. It's a bit

Paul Dawalibi:

of a puff piece. But they're talking about how dapper labs who's the company behind crypto

Paul Dawalibi:

Kitties and NBA Top Shot is really focused on making web three, specifically, the buying of NF

Paul Dawalibi:

T's so much more accessible for Call it what they call normies, like, just normal everyday people

Paul Dawalibi:

who aren't hardcore crypto enthusiasts or hardcore techies. And the idea is they want to introduce

Paul Dawalibi:

the idea of collecting these scarce digital assets to millions or billions of people. Right, that's,

Paul Dawalibi:

that's part of the vision for the company. Do you buy this, Jeff? Like, do you think this is a

Paul Dawalibi:

reasonable approach to the sector?

Jeff Cohen:

I mean, 100, I think I think when you think about it, you know, whether they will

Jeff Cohen:

eventually ultimately be successful, is up in the air, you could argue they already have been, I

Jeff Cohen:

mean, one of the in the last year, one of the most successful, if not the most successful kind of NFV

Jeff Cohen:

projects, or NFV things has been was NBA Top Shot, you know, it brought probably several million

Jeff Cohen:

people into the ecosystem that were sort of first time, crypto, you know, engagers, if you will.

Jeff Cohen:

Now, a big part of that was the fact that they, you know, and they even say in the article, one of

Jeff Cohen:

the things that I thought was pretty interesting was that in the branding for NBA Top Shot, they

Jeff Cohen:

didn't really emphasize crypto, they didn't really emphasize the blockchain, it was sort of, hey,

Jeff Cohen:

this is an easy user experience, you use a credit card, you can buy these things with that you don't

Jeff Cohen:

need to create five different wallets and stuff and stuff, like the user experiences for many NFT

Jeff Cohen:

games. You know, that just creates a really friction for experience and that people generally,

Jeff Cohen:

you know, tap out of, I think they even said there were some points in the article, maybe you could

Jeff Cohen:

search for it, where they were talking about how, at one point there was only 2% of people that were

Jeff Cohen:

trying to buy items, were able to buy items. Maybe it was when they had their prior game crypto

Jeff Cohen:

kitties. Basically highlighting when you have a bad user experience, you know, you you basically

Jeff Cohen:

you lose a lot of people within maybe you could read that book. Yeah, no, the quote is, we

Paul Dawalibi:

were seeing close to a 2% conversion rate from someone clicking on I want

Paul Dawalibi:

this cat to being able to buy the cat,

Jeff Cohen:

which is that was their prior game. So they were the people behind crypto kitties, which,

Jeff Cohen:

you know, was was really the first big NFT launch back in 2017. That effect I think at one point

Jeff Cohen:

there were like 30% of the usage on on the Ethereum blockchain was crypto kitties, which is

Jeff Cohen:

just insane, but the quote here is saying how the conversion rate from people who said yeah, I want

Jeff Cohen:

to buy this cat to actually buying it was 2%, which is, you know, anyone knows e commerce

Jeff Cohen:

shockingly bad. Like, no, that's horrible. And that's because you needed to download a meta mask

Jeff Cohen:

wallet, you need to put cash in, you know, ether in that wallet, then you'd have to buy it. So what

Jeff Cohen:

they did with the flow blockchain is, you know, it's they have a noncustodial or custodial Wallet.

Jeff Cohen:

So people don't need to kind of control the crypto themselves, which is something that many crypto

Jeff Cohen:

enthusiast I know have pushed back on the flow blockchain, which is the blockchain that dapper

Jeff Cohen:

Labs has built themselves and which is what MBA Top Shot is built off of. And they're now trying

Jeff Cohen:

to get, you know, more games and companies to build upon. I know that was a problematic thing

Jeff Cohen:

for many like hardcore crypto people. But for normal, quote, unquote, normies, as this article

Jeff Cohen:

said, I think that that's a really important part of the equation. So yeah, I think I think the

Jeff Cohen:

mission is the right mission, I think it's the right way to go about it. And to some extent,

Jeff Cohen:

they've already succeeded, it will be interesting to see what sort of the follow up as a Top Shot,

Jeff Cohen:

because, you know, the volume, the GMV volumes, in terms of secondary trading market for that game

Jeff Cohen:

have gone down, call it 90% From the peak. So it's definitely you know, tailed off, it'll be

Jeff Cohen:

interesting to see what they follow it up with.

Paul Dawalibi:

It's a it's a fascinating story that 2% statistics really telling I definitely

Paul Dawalibi:

points to a, an accessibility problem, right, like an ease of use User Experience problem. I think

Paul Dawalibi:

the issue I have with these stories, this theme of story is it feels like user experience and

Paul Dawalibi:

accessibility has become a crutch for people in this industry. Like it's, it's the distraction. If

Paul Dawalibi:

we only solve the user experience in the accessibility, billions we'll be buying NF T's

Paul Dawalibi:

and, and, you know, four second clips of people doing a dunk and right like, it's only because

Paul Dawalibi:

it's complicated that we don't we only have a few million, right. Like, if it was only easier, we

Paul Dawalibi:

could get billions and billions of people. And I, my frustration is this crutch takes away from

Paul Dawalibi:

having a legitimate conversation around. What is the true size of this market, right for pure

Paul Dawalibi:

digital colop collectibles, which is what dapper labs does, right? I don't think there's any

Paul Dawalibi:

utility to any of these things. It's

Jeff Cohen:

so they're, so I was gonna say Antarctica off. I mean, they. So right now, I

Jeff Cohen:

mean, I'm a Top Shot is pure digital collectibles, but one of the things they're trying to do and a

Jeff Cohen:

lot, you know, it's kind of ties into, you know, web three gaming is they're trying to build like

Jeff Cohen:

either a fantasy sports platform or something where you could then use some of these things in

Jeff Cohen:

games. And the question I was gonna pose to you is like, How realistic is that? Can you do that

Jeff Cohen:

without just making it be? Entirely pay to win? Like, do you think that's an ecosystem? Where,

Jeff Cohen:

like, does fantasy sports work when you can own the assets? It kind of inherently,

Paul Dawalibi:

when I mean, I could just buy all the best players? No. And then, I mean, this is a

Paul Dawalibi:

problem with that whole space in its entirety. But like, I just, I want to come back to the fact that

Paul Dawalibi:

we lose sight of maybe there are other variables here, right? And because everyone has zeroed in

Paul Dawalibi:

on, you know, and everyone thinks they're very clever, and I hear it all these, you know, panels

Paul Dawalibi:

and whatever, oh, it's user experience, it's, you know, and the meta masks thing is always the one

Paul Dawalibi:

people go to right. It's like meta masks. So I kind of feel bad for the guys that meta masks,

Paul Dawalibi:

they're literally the industry punching bag for like, describing something complicated. Maybe

Paul Dawalibi:

there are other issues, like maybe 3 billion people don't want, you know, a virtual basketball

Paul Dawalibi:

card, like maybe they don't want that. And, and so are like, and maybe maybe they do I'm not I'm not

Paul Dawalibi:

taking one side or the other is just the crutch here allows everyone to avoid the conversation of

Paul Dawalibi:

you know, are there other underlying are there demand problems? Like, is there not enough benefit

Paul Dawalibi:

to the end user? Is that benefit not communicated clearly enough? Right? Like, there's all kinds of

Paul Dawalibi:

other potential business issues that stops you from getting to that 3 billion kind of owner mark,

Paul Dawalibi:

that aren't related to, like complication of the platform?

Jeff Cohen:

I agree. I mean, I, I do agree on that. And I don't think that 3 billion people will

Jeff Cohen:

want, you know, to buy digital collectibles. But I think the hope is, well, I know it from the

Jeff Cohen:

article and just in general, I think it's Hey, you know, 3 billion people are coming into this

Jeff Cohen:

ecosystem and they're, you know, some of them will want digital collectibles, someone wants digital

Jeff Cohen:

art. Some will want digital games, some will want, you know, fantasy sports on the blockchain,

Jeff Cohen:

someone betting on the blockchain, someone wants, you know, yada yada yada. I think that's the

Jeff Cohen:

that's the vision. And I do like, you know, what you are saying is correct that accessibility is it

Jeff Cohen:

is necessary, but not sufficient, like something could be super accessible and the greatest user

Jeff Cohen:

experience in the world. But if it's not interesting and not fun as an entertainment

Jeff Cohen:

product, it doesn't matter. Like at all.

Paul Dawalibi:

Let me ask maybe a stupid question, because I consider myself a dumb one on this here.

Paul Dawalibi:

Like, what? What is the total addressable size of this market? For something like NBA Top Shot,

Paul Dawalibi:

right? Would it not just be the total addressable market size of basketball trading cards? Like why,

Paul Dawalibi:

why, why? What is the strength of the argument that says, more people will care to buy this than

Paul Dawalibi:

cared to buy physical trading cards?

Jeff Cohen:

I think I'm struggling to find a really great example. I feel like like the nature

Jeff Cohen:

of digital, there are the benefits you like that things went from analog to digital, and the market

Jeff Cohen:

size was way bigger, you know, than people expect. But you could say, hey, you know, at the end of

Jeff Cohen:

the day, like strategy games are really just board games. Like, why why is mobile strategy like a $50

Jeff Cohen:

billion category when like, you know, board games are like a bit. We're never bigger than a billion.

Jeff Cohen:

So I think it's hard to always make that analogy, but I definitely see.

Paul Dawalibi:

Alright, let's, let's move on here. We've got an interesting fundraising story here

Paul Dawalibi:

and then actually let them before we get to the fundraising story. This one is sort of a recurring

Paul Dawalibi:

theme of NFT marketplaces, piggybacking on nostalgia, I guess, I don't know what the what the

Paul Dawalibi:

play is here. But this is Limewire in the news, and I guarantee like 80% of our audience probably

Paul Dawalibi:

has no clue what Limewire is.

Jeff Cohen:

That's the oldest I've ever felt.

Paul Dawalibi:

But the headline, your Limewire is back as an NFT marketplace. It's, again, I'm

Paul Dawalibi:

looking at the sub headline, it's designed to cater to folks who don't have any crypto. So like

Paul Dawalibi:

Limewire, which was, you know, at the college, early days of the internet was a name that was

Paul Dawalibi:

very well recognized, right? focused on music and you know, streaming music, mostly illegally, if I

Paul Dawalibi:

remember correctly.

Jeff Cohen:

It didn't illegal but

Paul Dawalibi:

they're coming back as an NF T marketplace. They're relaunching as a main, what

Paul Dawalibi:

they call I'm quoting here, mainstream ready digital collectibles marketplace for arts and

Paul Dawalibi:

entertainment, initially focusing on music. So the backers believe it'll be a place for artists and

Paul Dawalibi:

fans to create and sell digital trinkets. Without the technical hurdles of the current NFT

Paul Dawalibi:

marketplace. Obviously, they want to target this at musicians and NFT newbies. And they're, they're

Paul Dawalibi:

using this, I guess, in the style chick brand. You know, we saw we talked about the GameStop. One.

Paul Dawalibi:

How do you rank this against that? If you do, or what are the thoughts on 100 More marketplaces

Paul Dawalibi:

banking on the stellar?

Jeff Cohen:

So my first thought is that I don't really understand why they're, they're going after

Jeff Cohen:

kind of non crypto enthusiast. Because if I were to think, you know, just about Limewire, I mean,

Jeff Cohen:

it was a peer to peer file sharing technology, it was a little bit in the gray, you know, like the

Jeff Cohen:

dark web gray area, to some extent, like, I have to imagine that there's a pretty big overlap

Jeff Cohen:

between people who use Limewire very actively and people are into crypto just feels like it's that

Jeff Cohen:

kind of, you know, computer cell, you know, Dark Web type people are at least early adopters of

Jeff Cohen:

crypto, that's obviously not the case more. So that that part was a little bit confusing to me.

Jeff Cohen:

But um, I had thought I was gonna hate this same way, hated GameStop. One. And I still do think I

Jeff Cohen:

hate this one. But I think it's interesting that there, folks, I think we had a long discussion

Jeff Cohen:

about kind of my view on virtualization and how, you know, all these NFT markets, were eventually

Jeff Cohen:

going to get a splinter into kind of verticalized deep marketplaces. So I kind of liked the fact

Jeff Cohen:

that they're focusing on music. And then if you play it through ly Meyer has a brand and music so

Jeff Cohen:

you know, to some extent, could they be the the NFT marketplace for music? I think I could buy

Jeff Cohen:

that. If we have the three we had blockbuster we had GameStop. And this one, I think I was fairly

Jeff Cohen:

bullish on GameStop. Relatively blockbuster. No, that was just a pure nostalgia play. I don't

Jeff Cohen:

really get it. This one. I think I could see, you know, the music argument makes a little sense.

Jeff Cohen:

Where it breaks down for me though, is why would someone buy an NFT of music like, we kind of move

Jeff Cohen:

past by music, right? Like everything streamed now, I'm not sure who wants to buy digital music,

Jeff Cohen:

I guess it's sort of like we that business model is correct. 20 years ago, if 20 years ago, you

Jeff Cohen:

were selling FTS of digital music. Like maybe I could see that being a better You know,

Jeff Cohen:

proposition for consumers, I just don't know if there's a market for buying digital music at this

Jeff Cohen:

point.

Paul Dawalibi:

It could be music related art, that but this, like, does this make you more convinced

Paul Dawalibi:

of this, like vertical verticalization of these NFT marketplaces? Like, are you more and more

Paul Dawalibi:

convinced that the end result the, the, you know, if we fast forward five years, there's, you know,

Paul Dawalibi:

two or three dozen big NFT marketplaces that all are massively sort of focused on one vertical,

Paul Dawalibi:

whether it's music or game or whatever, like,

Jeff Cohen:

I'm very I'm I'm highly convicted on that the only reason why I have a little bit of a

Jeff Cohen:

pause is that we're sort of going through the whole evolution in like, fast forward, we're

Jeff Cohen:

normally it's like the market starts small, you have one massive aggregator, like the open sea

Jeff Cohen:

becomes this dominant behemoth, which it sort of has, it has a massive amount of market share and

Jeff Cohen:

NFPs. But we're so early in the game, like, it feels like it needs to like become more of a

Jeff Cohen:

behemoth before it splinters off and gets nice. But I do think that that's where this added I

Jeff Cohen:

mean, look at what happened with eBay, Craigslist, like there's, you know, whole VC funds have been

Jeff Cohen:

created around like the the splintering of Craigslist, and all the different platforms that

Jeff Cohen:

have been spawned off the back of that. So I do think that's where this is headed. And it's

Jeff Cohen:

probably not a controversial take. That's why a lot of these things are getting funded. I'm sure

Jeff Cohen:

there's plenty of VCs that the same thesis, but yeah, yeah, you

Paul Dawalibi:

know, there's, it feels like there's gonna be some consolidation, right? I

Paul Dawalibi:

don't know if there's enough space for every single one of these very, you know, highly niche

Paul Dawalibi:

markets. And I, again, I worry about the intersection of the people who know the Limewire

Paul Dawalibi:

brand, and the ones who care to buy music related NF T's. I'm a little concerned that those two in

Paul Dawalibi:

the Venn diagram those two circles, while they do intersect, the intersection may be small. Because

Paul Dawalibi:

even I like, obviously, I remember the name Limewire. And I was around when it was popular the

Paul Dawalibi:

Napster days, because all those kinds of, you know, programs. But it doesn't like say much to

Paul Dawalibi:

me, I don't get warm and fuzzy feelings from the brand. That makes me absolutely want to go there.

Paul Dawalibi:

So it's an interesting play. It'll be interesting to see how it pans out. But let's, let's go to our

Paul Dawalibi:

last story here. Jeff, and this is a this is a big race, really big race and a huge valuation. The

Paul Dawalibi:

headline from coin desk is NFT platform immutable, raises 200 million at $2.5 billion valuation. It

Paul Dawalibi:

was the round was led by the Singapore sovereign wealth fund, Temasek and most of the fundings

Paul Dawalibi:

going to be used for global expansion. Now, there were other participants in the round, I'll just

Paul Dawalibi:

name some of them mirre asset power fi capital declaration partners, Tencent Holdings, a name we

Paul Dawalibi:

know well, from the gaming space, obviously, and immutable raised money, just back in September. So

Paul Dawalibi:

that would have been what, like six months ago at a $410 million valuation, so more than 5x 6x,

Paul Dawalibi:

right 6x increase in valuation in six months. And that was a $60 million raise. So you know,

Paul Dawalibi:

hundreds of millions of dollar raised massive increase in the valuation. They develop two

Paul Dawalibi:

popular NFT games. According to this article, God's unchained and guild of Guardians, I don't

Paul Dawalibi:

play either. But they also created immutable x, which is a layer to NFT infrastructure platform

Paul Dawalibi:

for businesses to build games, marketplaces and applications. Here's my question for you. This is

Paul Dawalibi:

primarily sort of a blockchain based gaming play their their platform and infrastructure play. I'm

Paul Dawalibi:

sure the VCs and the investors in this we're very interested in that. But all we have to go on

Paul Dawalibi:

today, I think is are these two games that they have out? Were like, I feel like triple A game

Paul Dawalibi:

studios, building games for PCs that are massively multiplayer, triple A graphics, right, like, would

Paul Dawalibi:

struggle to spend and I'm exaggerating, but would struggle to spend $200 million right on a game.

Paul Dawalibi:

Where does immutable put all this capital? Right? Because these are relatively simple games in the

Paul Dawalibi:

grand scheme of game development. Where does all this go in your mind, Jeff, that's what worries me

Paul Dawalibi:

here.

Jeff Cohen:

It's yeah, it's it's it's a little bit of a conundrum. There's so much capital flowing

Jeff Cohen:

into the space. I mean, I imagine And most of that goes to building infrastructure building out

Jeff Cohen:

their, their, you know, Blockchain solution, or literally their blockchain. I do know, they also

Jeff Cohen:

were the ones actually that I think Gamestop partnered with, you know, to do sort of what

Jeff Cohen:

they're doing. So there, there's a little bit deeper than just, you know, some of these games.

Jeff Cohen:

Also, I think that God's unchained even though I haven't played it, I do know, it's, I think it's

Jeff Cohen:

one of the more popular kind of of these NFT games. So maybe they do have have some sort of

Jeff Cohen:

secret sauce here in terms of they're going to be the winning platform to build games on. I know,

Jeff Cohen:

there's, you know, we every week, we seem to be talking about a different blockchain, whether

Jeff Cohen:

it's, you know, flow from dapper labs Elana, or polygon, which obviously hired Ryan Wyatt, former

Jeff Cohen:

head of YouTube Gaming and kind of gaming luminary. So there's a lot of people going after

Jeff Cohen:

this same prize, I would love to, you know, to understand a little better maybe this is a

Jeff Cohen:

homework assignment for me, but just what the value proposition is for developers on each

Jeff Cohen:

different blockchain? Because they can't all win, right? We're not eventually I think, you know,

Jeff Cohen:

there will be a one or two maybe standards. And if you think of these and maybe this isn't even the

Jeff Cohen:

right analogy, that's like almost gaming engines, or game organ platforms. There's not that many out

Jeff Cohen:

there. You know, if we think about traditional gaming, right, yeah. Unity Yep. Unreal Engine

Jeff Cohen:

side, maybe there's two or three others that sort of have a small bit of market share. And then on

Jeff Cohen:

the the kind of platform side, you have, obviously the consoles if PC, and then you have kind of

Jeff Cohen:

mobile, like does blockchain be just become like that fifth or fourth platform? And then if it is

Jeff Cohen:

like, Is there room for 10? of them? Is there room for three of them? Is there room for two of them?

Jeff Cohen:

Is there room for one of them? I don't have a great view or thesis on that Sunday, I had to do

Jeff Cohen:

more thinking or work on I'm curious if you have been.

Paul Dawalibi:

I feel like there are more platforms than there are actual games, or

Paul Dawalibi:

applications for these timers. That are literally if you look at the the ecosystem, right now you

Paul Dawalibi:

have more choice. If you're a developer of blockchain based games, there are more you have

Paul Dawalibi:

more choice in terms of platform than competition in terms of games. And I feel like at some point,

Paul Dawalibi:

we reached saturation. And at some point, we need to see $200 million. And we've seen raises right

Paul Dawalibi:

in game developers raising huge amounts of money to build blockchain based games or play to earn

Paul Dawalibi:

games. But where are the games? Right? Like, lots of interesting platforms? Where are the great

Paul Dawalibi:

games, seems to be that that piece of the equation still is very much missing, in my mind. And so I'm

Paul Dawalibi:

a little worried, right, that everyone's building these fabulous palaces, with no one to live in

Paul Dawalibi:

them. And, and they're very expensive palaces, right, those two and a half billion dollar

Paul Dawalibi:

valuation, I don't know how you justify a six times increase, other than maybe competitive

Paul Dawalibi:

pressure to get into the deal. If you're an investor, like, where's the justification that

Paul Dawalibi:

this company has increased six times? Over six months, right? What have they done in six months

Paul Dawalibi:

to justify that massive increase? When again, they're not the only game in town, there are other

Paul Dawalibi:

platforms that do exactly this. And it's not like there's 10,000 developers all wanting to make

Paul Dawalibi:

games. And there's so much demand for these platforms. I would rather see the games drive sort

Paul Dawalibi:

of some of the the news around these platforms, right? I want to see a big successful game, say,

Paul Dawalibi:

we used immutable, and you should too, right? Like, in the same way with Roblox, you get these

Paul Dawalibi:

stories of you know, this 16 year old developers making like 300 grand a month. I just don't see

Paul Dawalibi:

that as much here. And I assume that's because it's not happening. But that that's, you know,

Paul Dawalibi:

that's where I have concerns. I think it's also just it means, you know, Blockchain based games

Paul Dawalibi:

played around games are here to stay when you have this much money invested at these kinds of high

Paul Dawalibi:

valuations. You know, something like immutable is not going anywhere tomorrow. There's real

Paul Dawalibi:

conviction that the ecosystem is going to fill out and people will develop for this platform.

Jeff Cohen:

So yeah, your point is a good one. I think it does highlight to me probably just how

Jeff Cohen:

early we are and you know, you and I, we've been talking about this for a number of months but it's

Jeff Cohen:

still you know, to use the the tried and true you know, famous baseball example I don't even think

Jeff Cohen:

we're in the first inning here. Like we haven't even gotten to the starting line up the race. And

Jeff Cohen:

and maybe that's what it is. But the question I guess pose back to you is when does it really

Jeff Cohen:

become concerning? I think, you know, this all let's call it the last year really started getting

Jeff Cohen:

piped up, then you had the VCs, notice they start funding these things, then these things start, you

Jeff Cohen:

know, I think a lot of this money will probably go to developers, right? So all these blockchains

Jeff Cohen:

have, effectively VC arms. They're funding developers is a great time to be a blockchain

Jeff Cohen:

gaming developer, you name your price. I mean, it's just insane. But then these guys have to go

Jeff Cohen:

make a game, which in triple A world that could take two or three years, this is obviously not

Jeff Cohen:

gonna be that. So maybe it's called a year. But when do we, my point is, there's a lot of lead

Jeff Cohen:

time. So when do we really start getting concerned where it's like, hey, there's 100 of these games

Jeff Cohen:

actually coming out? Not white papers, not discord servers, like real games that people are playing.

Jeff Cohen:

And it's just like, this stuff isn't very good. Like when where are we on that curve?

Paul Dawalibi:

Well, so your I like your baseball analogy. So let me run with it. If we're in the

Paul Dawalibi:

first inning, what has happened is we're in the first inning. And everyone has built massive

Paul Dawalibi:

stadiums, right? Like everyone has just built these most palatial massive stadiums. But there's

Paul Dawalibi:

no one in the seats yet. Right? And so by the second 13, and if there's no one in the seats, you

Paul Dawalibi:

might go okay, you know, no big deal was slow burn, right? Like, if we're halfway through the

Paul Dawalibi:

game, and there's no one in the seats. I think this is when you start to worry. What is that in

Paul Dawalibi:

terms of years? I think you have to look at sort of a game lifecycle, right. So what's the average

Paul Dawalibi:

time to develop a triple A game? I don't know, three years, maybe four years, something like that

Paul Dawalibi:

these days, right? It's getting longer and longer. Let's say it's three years, even three years, we

Paul Dawalibi:

don't have a fortnight type breakout, Blockchain based game or play to earn game if we don't have

Paul Dawalibi:

that level of hit. I think in three, four years, then I think alarm bells need to start ringing

Jeff Cohen:

hotter, but that's a lot more runway than I thought you're gonna give it like, month

Jeff Cohen:

like I was thinking, like a quarter to like, three, four years. Yeah. I mean, if we don't have

Jeff Cohen:

a hit, and then yeah, like, go home like it's over? Yeah, I was thinking about the summer.

Paul Dawalibi:

I mean, I can almost guarantee that will not happen. Like that, to me those short term

Paul Dawalibi:

like, there's just there's nothing on the horizon that makes me believe they have figured out how to

Paul Dawalibi:

make fun games, given the constraints of blockchain based or played around games like that.

Paul Dawalibi:

I am not convinced at all that it's even possible yet. And so in the short term, I just don't think

Paul Dawalibi:

anyone's gonna figure it out. Well, the long term, I might argue that people are going to figure it

Paul Dawalibi:

out. I just, you know, when people say like, if you said by the summer, I would take that bet all

Paul Dawalibi:

day long, like no chance by the summer. That that's our time, Jeff. Wise by as always, just a

Paul Dawalibi:

quick reminder, to our listeners, make sure you subscribe, leave a five star rating and review if

Paul Dawalibi:

you love the podcast, tell your friends, send it to your friends even better. Share the link with

Paul Dawalibi:

them so they can enjoy the podcast as well. We really appreciate you guys tuning in every week.

Paul Dawalibi:

Jeff, thank you as always, and we will see you all next week.

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