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302. Office Hours: God Of War's Celebrity-Filled Trailer
Episode 30216th November 2022 • Business of Esports • Paul Dawalibi
00:00:00 00:03:51

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In this episode (302) of Office Hours, with our host William “The Professor” Collis, we discuss the God of War Ragnarök trailer that featured celebrity fathers like LeBron James, Ben Stiller, and John Travolta talking with their kids about parent-child dynamics!

Transcripts

William Collis:

Hello, everyone, and welcome to another episode

William Collis:

of office hours with the professor. As always, I'm your

William Collis:

host, William, the professor, call us and a great, great,

William Collis:

great office hours this week, this may be my favorite office

William Collis:

hours of all time. If that doesn't amp you up. I don't know

William Collis:

what well, but let's get right into it. What's the topic? What

William Collis:

am I so excited to cover? Well, it's the new trailer that

William Collis:

dropped for God of War Ragnarok. It's the parents trailer that

William Collis:

features Ben Stiller, LeBron James and John Travolta, talking

William Collis:

with their kids about sort of parent child dynamics. Why am I

William Collis:

so excited to cover this? Let's get the obvious reasons out of

William Collis:

the way because they're an interesting one is I'm super

William Collis:

excited for God of War Ragnarok. I thought the last God of War

William Collis:

was absolutely brilliant. I can't wait to play this new

William Collis:

game, I think it's going to be incredible. So of course, I'm

William Collis:

excited to have a reason to talk about more god of war. Another

William Collis:

reason is, it's a star studded trailer. You know, this sort of

William Collis:

trailer that's really reserved for typically the Call of Duty's

William Collis:

and franchises like that. But those are sort of trivial

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reasons. Like the biggest reason I want to cover this has been

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the name of the trailer itself. This trailer is called parents,

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this is some of the most overt marketing in gaming I have ever

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seen to the more maturing gaming demographics. The original god

William Collis:

of war, just for context, launched in 2005. And it had, I

William Collis:

believe, a Mature rating. So optimistically, say, your

William Collis:

parents let you play it when you were 13. Let's say you were 30.

William Collis:

Now, right, 17 years ago, you may very well have kids,

William Collis:

certainly, many, many people who played the original god of war

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have kids. And this is just typical of a wider reality in

William Collis:

gaming, but the Nintendo generations, the PlayStation

William Collis:

generations, right? They have grown up, they're now in their

William Collis:

30s and 40s. And this trailer is just such an overt signal that

William Collis:

not only had these generations grown up, but they are distinct

William Collis:

consumer marketing segments. And they can be marketed to on

William Collis:

demographic bases, not just on how you typically see games

William Collis:

marketing, which is great game for gamers, right? I think this

William Collis:

is so fascinating. You know, to my knowledge, this is probably

William Collis:

the most overt piece of parental marketing and commercial

William Collis:

marketing games I have ever seen. Since there was a Final

William Collis:

Fantasy commercial, I actually tried to find it for this office

William Collis:

hours I couldn't it ran a few years ago, that showed a

William Collis:

generation of family playing across all the Final Fantasies

William Collis:

together, you know, starting with the original Nintendo

William Collis:

anyway. So I think this is just a big, big deal for our

William Collis:

industry, I really mean that. I think this is sort of like a

William Collis:

watershed moment in terms of before and after for what we're

William Collis:

going to see going forward in the next five to 10 years, we're

William Collis:

going to see much more sophisticated marketing tactics,

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and they're going to be targeted at a wider range of gamers than

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ever before, right, we're going to see specific gaming segments

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really called out as interest groups for specific titles in a

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way that just sort of hasn't happened historically, in games

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marketing. That's one two is, you know, this is really

William Collis:

emblematic of this thing I've been saying for a long time,

William Collis:

which is like, we don't have T beers. We don't have movie

William Collis:

years, right? Everybody watches TV and movies, right? It's just

William Collis:

unusual to me that we have gamers because basically

William Collis:

everybody plays games, right? And I think the reality is this

William Collis:

type of cross generational marketing emphasizes that just

William Collis:

as you see specific targeted marketing practices taking place

William Collis:

across all other industries, it's time for that to really

William Collis:

happen in a meaningful way in games. And I think this parental

William Collis:

trailer or parents trailer for God of War Ragnarok, really and

William Collis:

meaningfully underscores that trend. So I give this an A plus.

William Collis:

I absolutely loved it. I think it's an exciting moment,

William Collis:

actually, not just for great games coming out but for how our

William Collis:

industry approaches presents and advertises itself. And I hope

William Collis:

you enjoyed this take on what was a fun trailer and will join

William Collis:

me for another office hours next week.

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