Hey, it’s Dave Jackson from School of Podcasting, and in this episode, I look into what podcasters can learn from Ace Frehley of Kiss—even though Ace wasn't the most technically brilliant guitarist, his unique approach made him a massive inspiration for millions. I share how Ace’s story relates to how we think about our own podcasting journey.

Here are some of the takeaways we can learn from Ace:

• Be Yourself: Just like Ace was always Ace, when you’re podcasting, lean into what makes you unique. Your “superpower” may be simply being authentic and relatable.
• You Don’t Have to Be the Best: Ace wasn’t the most technically gifted, but millions saw themselves in him because his style was accessible and inspiring. You don’t have to be the smartest or most polished podcaster to make an impact.
• Find What Sets You Apart: Ace created the iconic smoking guitar—a visual nobody else had. What can you do to stand out in the podcasting space? (it's a hard question)
• Continuous Improvement: Ace’s smoking guitar started as a basic smoke bomb and was improved again and again. Tweak, pivot, and keep making your show better.
• Know Your Role and Play for the Team: Ace knew his part in Kiss and played what was right for the song, not just what made him look good. As a podcaster, sometimes the best thing is to let your guest or co-host shine.
• Connect with Your Audience: Ace was famous for taking time with fans, speaking their language, and connecting through his style. Make sure you’re speaking your listeners’ language and not talking “above” or “below” them.
• Protect Your Rights: When it comes to business decisions, maintain ownership of your content whenever possible—like Ace leasing his makeup design to Kiss rather than selling it outright.
• Have Fun and Know When to Walk Away: Ace left Kiss and walked away from millions because it wasn’t fun anymore. If your podcast isn’t bringing you joy, consider your options.
• Overcome Setbacks: Ace faced business, creative, and personal struggles but kept moving forward. Don’t let challenges stop your podcast journey.
• Be Innovative and Audience-Focused: Innovation drew attention to Ace, and keeping your audience in mind helps you deliver a show people remember.

Mashed Potatoes and AI

Today I use the analogy comparing AI-generated content to instant mashed potatoes out of a box. While it’s impressive how quickly and easily you can whip something up with AI—just like it’s convenient to make mashed potatoes from a box—the outcome usually isn’t that memorable. Most of the time, I find myself more amazed by the technology itself than by what it produces.

Growing up, my mom tried to make instant mashed potatoes edible by mixing in milk and lots of butter, but honestly, they still couldn’t compare to homemade mashed potatoes made from real potatoes, mashed by hand. When you taste those homemade mashed potatoes, it’s something you remember—they’re just better.

The point I wanted to make is that shortcuts like AI (or boxed potatoes) may save time, but when I put in the time to create something myself—from scratch—it always turns out more remarkable and worth sharing with my audience. That’s what I strive for in my podcasting: to create something people remember, not just something that’s quick and easy.

Josh Liston from Sake This had me thinking how I've never shared something created by AI because of the content (maybe because it was cool).

The "End" of Unlimited Consulting at the School of Podcasting

Recently, I made a change at the School of Podcasting—I’ve retired the “unlimited consulting” offer and now give members up to five hours of consulting each month. Honestly, most folks never came close to hitting that limit, but this shift helps clarify expectations, so it’s easier for you to understand what you’re getting.

Don’t worry, nothing is really lost; you’ll still get individualized help, awesome resources, and the same dedicated support I’ve always offered. If you ever need more help, just ask—I’m here to help podcasters succeed!

Mentioned in this episode:

I'd Love T See you!

I will be at the following events: November 8, Podindy.com Whiteland Indiana January 15-18 Podfest Multimedia Expo in Orlando, Fl February 17–20, 2026 NRB 2026 International Christian Media Convention, Nashville, Tennessee

Where Will I Be?

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Help When You Don't Know Where To Start

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School of Podcasting

Question of the Month November 2025

What do you wish you had known before starting a podcast? Go to schoolofpodcasting.com/question and answer, and be sure to tell us a little bit about your show and your website address so we can link to it in the show notes.

Question of the Month

WEBVTT

Hey.

We're gonna do 1 of those episodes where Dave talks about dead

people, and then we compare it to podcasting.

And today, we're talking about Ace Freely from Kiss who

technically wasn't the greatest player, but despite the odds, he

became a huge inspiration for millions of guitarists around the

world.

And maybe just like Ace, he may have wondered if anyone would

ever listen.

Many podcasters like you might question your own voice.

Like, is anybody gonna really listen to me?

Your superpower may be that everyone can identify with you.

They relate to you, and they want more from you.

So today, we're talking Ace Freely and podcasting.

Get it. School of podcasting with Dave Jackson.

Podcasting since 2005.

I am your award winning hall of fame podcast coach, Dave Jackson.

Thanking you so much for tuning in.

If you're new to the show, this is the longest running podcast

about podcasting, and we talk about planning your podcast,

launching your podcast, growing your podcast.

It's all there at schoolofpodcasting.com.

This is kind of a weird episode, a little different, but I want

you to hang with me because there's some really good points in

this. But once again, Dave is gonna talk about a dead dude.

Couple weeks ago, the lead guitarist of KISS, his name was Ace

Freely. And this is what was really weird about it.

He fell down and ended up with a a brain bleed.

So, like, I wanna, like, go around my house now and baby proof it

for, you know, me, and I'm not a baby.

But my my heart goes out to his his family and his children,

etcetera. But are you ready for a hot take?

Because it turns out that Ace has influenced, like, millions of

guitar players.

And the hot take is and this is something I think a lot of

guitarist think, but nobody will say out loud, he wasn't amazing.

What? What? What?

Like, he wasn't bad, but when you go and Ace influenced all of

these people, well, my favorite quote from Ace Freely was, If I

had known I was going to influence so many people, I would have

practiced more.

And so I say this for those people that are thinking, oh, why

would anyone listen to me?

A lot of people were inspired by Ace Freely.

And what I mean by this is and this is kind of 1 of his key

ingredients. I could really relate to him.

Like, you start off as a guitar player learning Chuck Berry

licks, and then you kinda graduate to Ace Freely.

And where I have seen, like, Ozzy Osbourne's guitarist, Zach

Wilde, I saw him right in front of me do things on the guitar,

and my brain went, I still don't know how he did it.

I know I just watched him do it. I don't know how he did it.

Ace Freely, I was playing his licks when I was 12. Right?

Not that they were bad.

Not just he just technically was not the most lickety split kind

of thing.

But when you heard Ace, what you heard, and this sounds stupid,

was Ace being Ace.

So to bring that into podcasting, just be yourself, and you never

know who you're gonna influence.

It's amazing as I look back at this.

And he he kinda took inspiration from other people.

In some cases, he just outright stole. I'm sorry. Borrowed.

I'm sorry. He was inspired by Robbie Krieger from the Doors.

If you listen to the for all my Kiss fans out there, if you

listen to the solo in the song She, yeah, that's straight out of

a Doors song just for the record.

But here's the 1 thing that made him stand out.

And he was in the band KISS, and they already had, you know, fire

breathing and blood spitting and lights and all sorts of stuff,

but he never stopped trying to be better.

And so he decided he wanted to have a smoking guitar.

And I looked into this.

There is only 1 guitar player who has had a smoking guitar, and

his name is Ace Freely. And so this is a hard 1.

What can you do that would make you absolutely unique in the

podcasting space?

And I'm here to tell you that's a hard 1 to come up with.

But if you can, and people have ripped off other things he's

done, like shooting rockets off the top of your guitar, very

close to having a smoking guitar, but not quite.

Ace did it first, and other people have ripped it off.

But nobody has ripped off the smoking guitar with a bright light

in it. And so I think if you did, that's like blasphemy.

Like, everybody knows who does that and you just stole it.

You suck.

So that's 1 thing.

He was being himself, and yet he still found something to set

himself apart.

The other thing you can learn is continuous improvement.

So speaking of that smoking guitar, he started off where he would

just light a smoke bomb with, I don't know, a match, a car

lighter matches something, and throw it in the back of the

guitar, and it would then come out the front of the guitar.

Sounds cool, except, oopsie, you just ruined your guitar.

Oh, that's not 1 of our top answers. Yeah.

So that later turned into what what do you do when you don't know

what to do? You call in somebody who knows what they're doing.

And that's what he did. He bulled in an engineer and said, hey.

Eventually, this morphed into having, like, a diesel battery

after it went through electronic ignition, and then they somehow

tied it into the knobs that were on the guitar.

They kept tweaking it over the years.

And eventually, it was really cool.

He brought in this halogen bulb and the smoke, and it wouldn't

ruin the guitar.

And the last time I saw them in concert, they somehow rigged the

guitar to where he would just be playing it, let go, and it would

float up smoking and light billowing out of it into the rafters.

Wow. He didn't start that way. So that's another lesson here.

You start off with what you want or what you have, and then you

can slowly integrate.

Most great ideas are not right out of, you know, the your

thoughts. It's like, hey. I got an idea.

Let's put smoke bombs in the back of my guitar.

And somebody went, wait a minute.

What if we do something that's a little safer and we do this?

And then somebody said, but we could do this.

And then somebody said, what if we

had it float in the rafters?

So realize sometimes you're on version 2 of an idea and Ace never

stopped, even though he had this huge explosion in stages and

going, he's like, hey, how can we make this better?

So he was really into constant improvement, and he had that 1

thing that set him apart.

Because even though he was in KISS and, yes, they wore makeup,

they weren't the first band to wear makeup, I e, David Bowie.

So keep that in mind.

Yeah. Yeah. Yeah.

And if you're sitting there thinking, who would listen to me?

Realize that you don't have to be the absolute best, the

smartest, the bestest, whatever.

You can influence people without being the bestest, greatest,

etcetera, etcetera. Is bestest a word? Anyway, you get the point.

This guy inspired millions of people by being okay.

Like, oh, you know, he had his own style.

I remember when I saw him, he would constantly kind of point at

the ground and then bend down like he, like, really needed to go

number 2.

And I remember thinking that's a weird stage presence, but it was

Ace being Ace. So this guy inspired millions.

You could inspire millions.

Yeah. Yeah. Yeah.

And I mentioned, I think 1 of the reasons he inspired so many

people is because as a guitar player, you could relate to him and

go, I think I could I think I could play that.

And then you find out you could.

But also, he always connected with his audience.

There are tons of videos now popping out where he would meet

somebody at like, a 07:11 or whatever and always took time to

hang out with the audience and take pictures and whatever.

So on 1 hand, his language, his guitar language. Right?

It was something that people could connect with.

So make sure you're not talking above your audience with a bunch

of jargon, but also make sure you're not talking under them to

where your audience is like, really? You don't think I know that?

He kinda you know, people identified his guitar notes as a guitar

player, as a language that they could identify with.

So be sure to be yourself, but also know who your audience is so

you can talk the same language.

Yeah. Yeah. Yeah.

Over the years, he kind of had business issues with KISS with the

other 2 members.

And I thought this was brilliant for a guy that said, I'm not

really much of a business guy.

When he left the band along with another guy named Peter, Peter

sold his makeup because he made it. Right?

He had the copyright on his face makeup. Ace did as well.

Peter sold his makeup to the band so the next guy could use it.

Ace came up with a way that he would lease them the makeup for

the next person.

So he got paid every year they went on tour because that guy was

using my makeup. And I was like, that's a pretty cool thing.

So keep this in mind.

Your content that you make is worth something.

So as you work a deal with Spotify or Netflix or whoever, make

sure you retain the ownership of your stuff.

Yeah. Yeah. Yeah.

Kinda sticking with the business side, there was a time when he

was in KISS and kinda wasn't having fun anymore. Yes.

He was making lots of money and he walked away from basically a

$15,000,000 contract. Why? Because he wasn't having fun.

And he could leave, do his solo stuff, and still make money.

Nowhere near that kind of money.

But at this point, he had money in the bank.

It was like, yeah, I'm not gonna stick around and do a show

that's not fun. And I thought that was kinda cool.

And keep this in mind, when you're not having fun with your show,

it's time to leave.

If you're with a network and they're kind of reneging on a lot of

the stuff they promised, it's time to go because that stuff will

suck the fun out of it, and then you will actually stop doing

what you love to do, which is creating your podcast.

Yeah. Yeah. Yeah. And

this is really great if you have a team, and that is you know

your role and you stay in your lane.

Ace Freely, I said he wasn't very good.

He was the king of the pentatonic scale, the blue scale.

So, technically, there are people that could do more and they

could do it faster.

But Ace kinda, again, was just being Ace, and that's why he fit.

If you think about it, the bass player spitting blood and

breathing fire.

Paul Stanley, 1 of the best showmen and actually, like, super

talented singer.

And I remember just the 1 time he was running around.

He's he's looks like a bobblehead.

His head's going around so much. He jumped up.

And, he's in these giant heels, kicked his legs out, and then

landed on his knees.

And I was like, that that would hurt, I would think.

And then he got up and started singing. It was amazing.

And so if you think about it, if Ace was super flashy and was

running around like the guy in ACDC whose role is to run around

because everybody else is standing there, it would be too much.

So he knew his role, and he played it well.

And so when I look at his guitar playing, yes, there are people

that are technically better, but he played the right thing for

the song.

And there are times if you're on a panel or whatever it is, and

there are times when you talk and there are times when your guest

or your cohost talks, and that's what people call chemistry.

And there are times I'm so grateful to have Jim Cullison as my

cohost on ask the podcast coach, cause I'm doing a lot on that

show. It's a live show. I'm looking at a chat room.

I'm switching scenes in Ecamm Live, which is what I use to stream

live.

I'm looking at my NoteJoy to find out what's the next question if

there isn't 1. There's a lot going on on my end.

And Jim is great at watching me.

And if he sees I'm out kinda harvesting the next topic, he will

keep talking and give me time.

And he also knows there are times when I'm like, okay.

I'm out of stuff.

And I'll be like, what do you think, mister Collison?

And that's my cue to him to like, hey.

Talk for a couple minutes while I go find something.

And that is not something we do audibly.

It's just something because I've been doing the show with him for

probably a dozen years now. We just know what to do.

We both know each the the part that we play and when to play it.

And I think that's something we can learn from Ace Freely.

He played the right notes for the song, not so much to make him

look amazing, but to make the song amazing.

And you can do the same thing with a podcast.

You don't have to be the star.

You if you're doing an interview, let the guest be the star.

Now you always do something at the end to remind people, it's my

show.

But let them shine, and they will then, you know, share that

shininess of them with their audience, hopefully.

So there are times when the best thing to do is let somebody else

take it.

Yeah. Yeah.

Ace had some serious struggles with addiction and drugs, and

eventually his daughter helped him get sober.

So don't let setbacks define your career.

Keep working and overcome them because sometimes you're like, oh,

I wanna do this, but I don't have this 1 piece of equipment.

Well, you can probably get around that.

But the final takeaway, be innovative, be authentic.

I know a lot of people hate that word, but that's the only word I

can come up.

Be audience focused, protect your rights, keep leveling up, and

above all, be yourself.

Because that's what Ace was when you heard Ace play.

My favorite was there was an album called Creatures of the Night.

And to make a long story short, he didn't play on that album.

They got a new guy, but they still had his cover or his face on

the cover.

And I remember listening to that with a friend saying, did Ace

take some some lessons? Like, how did he get so much better?

Because there was some lickety split stuff on that.

So you knew him when you heard him. Why?

Because there was only 1 Ace Freely and be yourself because

you're the best person at being yourself.

And when you try to be someone else, it's hard and it rarely, if

ever, works.

The school of podcasting.

Alright.

In The US, we just celebrated Halloween where we get all of our

obese children to dress up in, you know, Spider Man and all these

other outfits and hand them more candy because, I don't know, I

wonder why childhood obesity and diabetes is so rampant in

America. So that was October's little thing that we do.

Now in November, we like, everybody just takes off their belt,

and we have a humongous meal. Why are Americans so fat?

I don't know. What do we do in December? We eat ham. You know?

January, we eat sauerkraut. Every holiday comes with food.

But, anyway, I do wanna kinda bring up food because my buddy Josh

Liston said something that was so absolutely brilliant, and you

gotta check out Josh's new show. It's called Sake This.

Now if you're an American and you've never partaken of any kind

of Japanese food, it looks like Sake This, s a k e this.

Josh and his cohost are both comedians, and they find it's it's

all about Japan because they both go there or wanna go there, but

they find these weird stories.

I I think I told you the 1 time about how they have a hotel room

that you can rent for, like, a dollar a night as long as you

don't mind that everything is being livestreamed, except, of

course, the bathroom. And so that's the question.

Would you mind having a bunch of people watch you sleep for a

dollar if you could stay in the hotel for free?

Something like so a lot of weird stories, very funny stuff, real

or not, where he'll come up with words.

And, anyway, I'll put a link in the show notes to that.

But Josh said something.

We were doing some consulting, and we're talking about AI.

And he said, you know, AI is usually when we're impressed, we're

not impressed by the content.

We're impressed that they were able to make the content.

Now there are times with videos and things that you're like, wow,

that's actually really cool.

But it's usually like, wow, that almost looks real.

Or if it does look real, okay. But here's the question.

Have you ever shared AI content for the content?

Or was it like, look at this. This is amazing.

Look at what it did.

And I was like, that is a really good point because for me, I'm

sharing it going, hey, I think I'm gonna wet my pants.

This is getting better.

But I've never truly shared something, especially written by AI

that I went, this is amazing. I've never thought of this.

What a way to put 2 and 2 together. Never have.

And so being that we're we're in food season here in America, I

used to say this, and I was like, hey.

I I was going back through some of the old archives, and I was

like, oh, that's a good analogy. I need to bring that back.

So here's the thing.

We're gonna talk about and we're not talking James Brown, but we

are gonna talk about the mashed potato. Hey. No.

Here's the thing.

Growing up, I've mentioned this before, we did not have a lot of

money.

And so I don't know if you've ever had them, but you can get

mashed potatoes out of a box.

They are powdered, and in theory, you mix them with water and

presto, instant mashed potatoes.

Now my mom tried this and was like, wow.

These taste like the box. I mean, they were bad.

And so she worked a deal and she like, she was like a chemist, a

mad scientist.

And she came up by mixing it with milk instead of water and then

adding boatloads of butter. It became edible.

But when you think about now, that didn't take much work once she

got it down.

You would basically whip out a bowl, dump these flakes in it,

pour some milk in, throw in some butter, and stir it, and you are

good to go.

However, when you got truly honest mashed potatoes, where you

take potatoes and you mash them.

And by that, it means you typically, depending most people peel

them, then they cut them, and then you take all the little slicey

and dices, and you take something and you just beat the snot out

of them until they are lumpy, but not, you know, that whole 9

yards.

And then again, you throw in the butter and the salt and and when

you eat homemade mashed potatoes, you go, oh, these are so much

better.

Those are something like if somebody goes, hey, you wanna come

over for Thanksgiving? And I go, they may maybe.

And they go, we're making homemade mashed potatoes. I'm there.

But if they go, oh, we've got, you know, Betty Crocker fresh out

of the box, mashed potatoes, that's okay. I think I'll stay here.

And so, yes, it's easier to make mashed potatoes out of a box.

It's quicker, probably cheaper, and not as messy, not as much

mess to clean up.

But in the end, the true honest mashed potato, the homemade

mashed potato is something that you will remember.

That is remarkable. And so keep that in mind.

I I don't hate AI, but I was like, that's a that's a great

analogy.

And when Josh said, yeah, have you ever recommended something

that was actually written by AI?

And when you do, is it because it was the content was remarkable

or was it more the awe of the technology coming so close, but not

quite? And I went, That made me think.

Yeah. Yeah. Yeah.

I always say that we often don't see those low hanging fruits,

those things that might be considered a mistake when they're

ours.

And I was on PodMatch, I was looking for potential guests or

potential shows for me to be a guest on, and I found someone.

I'm not gonna say who.

But to make a long story short, I thought I would remind you that

Google Podcasts is no more. Yeah.

It went went out of business, which is a bummer because it had

33% of the market, which is big when you're brand new and, you

know, Amazon doesn't have 3% except in India, I think, for some

reason. You know?

And I went to this person's site who does help in podcasting, and

1 of the buttons on the front page was click here to listen to me

in Google Podcast, which when you clicked on it, it said, hey.

That doesn't exist anymore.

I think the final final date was sometime in July 2024.

So you might wanna check your website because the fun thing about

subscription buttons or now follow buttons is that you set them

up once and then you can leave them alone.

And so you might wanna look because you don't wanna send your

audience into a black hole. So keep that in mind.

And then I made a new episode of a show that I haven't done for a

year just because I felt like it.

Again, your podcast is a recipe, not a statue.

And I was like, you know what? I miss doing that show.

Let me do an episode.

And so I did an episode of the podcast rodeo show.

Long story short, there were many things on that website that had

been sitting still for an hour or an hour for a year and a month.

And if I was like, nobody has ordered a a review on that

particular site. Well, when I clicked on it, I found out why.

It went to Fiverr, which is what I was using to advertise the gig

as they call it.

And Fiverr was like, hey, we're waiting for you to fill in some

tax information.

And which was funny because Fiverr needed to check their stuff.

Because when I went to fill in my tax information, I went to a

site that just sat there and spun.

And I was like, well, that's fun.

So as the year wraps up, you might wanna if if you've been taking

a break, I'm not a big fan of seasons, but if you took a break

and you came back, you might wanna go out and check and make sure

everything works.

I had another person this week that this kinda drives me nuts,

where you've made this really elaborate contact page where it's

like, hey, why do you wanna contact me?

Please pick 1 of the following.

You want to, you know, have a potential blah blah blah, you know,

etcetera. We we should meet and talk to each other.

We should do this potential this. And I'm like, hey.

I just wanna let you know your contact form doesn't work.

And you've made them so complicated that it doesn't work.

I ran into that. And so, you know, let me leave you a voice mail.

It drives me bonkers when you make me contact you on Blue Sky or

whatever. Like, no.

You gotta go over and send me a DM on Twitter or InstaFace or

Chatbook or whatever's going on. Like, no.

And if you're wondering why you're not getting any engagement, go

out and engage on your website to make sure that's working

because it may be that, hey, the form works, but it's sending it

to an old Hotmail account that you haven't used since, you know,

the Obamas were in the White House.

So as we get ready to round the corner and head towards 2026, if

you've been, you know, taking a break or coming back or just go

out and go, what do I want people to do on my website?

Oh, I want them to follow the show on Apple and Spotify and

Pocket Cast. Good. Go click all those buttons.

Make sure they work.

Oh, I want them to be able to leave a voicemail. Great.

Go leave yourself a voicemail and make sure you get it. You know?

Oh, I want them to leave me a a comment or I want them to send me

an email using the go do everything you want your audience to do

and make sure it works.

Yeah. Yeah. Yeah.

Alright.

I'm gonna do something that you can only do maybe, but I think

only I can do this because or anybody else that does a podcast

about podcasting.

So what I'm gonna do is tell you how the sausage is made.

How did I make this content?

And 99% of the time, the audience doesn't care.

They just want the sausage. They don't care how it was made.

But just to let you know, the first time I sat down with my

bullet points to talk about Ace Freely and what podcasters can

learn from him, it was, like, 40 minutes.

And I listened to it back, and I was like, oh, I went very nerdy

even more than today into the guitar, especially talking about

his smoking guitar and the this and the d, but it was like, went

way and I was like, nobody cares.

We just need to know it was a smoking guitar. Nobody else had 1.

And so what I did was I listened to it, and I'm like, well, most

of these are the points I wanna make, but, obviously, there are

some things here that could be cut back and focused on.

So I transcribed that rough draft. I took that rough draft.

I throw it into Magi, which is my AI tool, which gives me access

to chat and Claude and all sorts of stuff for basically the price

of chat. And I said, hey, here is my transcript from a podcast.

Can you help me identify the key points that I'm trying to make

and the benefits or how they pertain to podcasting?

And it gave me, I think, like, 7 out of what was really 10 or 9.

And I was like, okay.

And so I took that and really focused and recorded that.

And then I did add 1 just now, which was the 1 about, hey, stay

in your lane and play what's right for the song.

In other words, know your role if you're on a team.

And so that's if you ever want some critiquing of your show and

you don't feel like going to podcast hot seat or podcast rodeo

show, you could try now realize that AI doesn't have feelings,

and it doesn't understand nostalgia and things like that.

But you might be able to get some feedback by transcribing the

first run of a show and then asking it, hey, what was I really

trying to see here?

And it might help you stay on track because the first time I re

or actually the second time I recorded it, it was, like, closer

to 15 minutes.

So it really for me, I thought, help me stay focused.

I didn't nerd out quite so much on the guitar, which is more

pertinent to you because you may or may not play the guitar.

But that was something I tried and was like, that wasn't bad.

Yeah. Yeah. Yeah.

1 last point, and it dawned on me.

I should have said this at the beginning of the show, but for the

better part of a year or so, maybe 2, I've been saying that when

you join the school of podcasting, you get unlimited consulting.

And I'm now going to be completely transparent with this and say,

going forward, you will hear me say that you get 5 hours of

consulting per month. Now why am I doing that?

This is really weird.

Because, a, I think I've only had somebody come close to 5 hours

a month once. But the other thing is there are 2 things.

1 is when you just say it's unlimited, it somewhat devalues it a

little bit. Like, we don't care. Just throw it out the window.

It's unlimited. We've got that. You know?

Like, if you had unlimited toilet paper and it was free, you

would clog your toilet every time.

You would just be like, who cares? Give me another 1.

I'm gonna wrap it around. I'm gonna turn myself into a mummy.

We don't care. So there's that aspect of it to it.

And then the other thing was and I don't mean this in a demeaning

way, but it does kinda have that what's the catch thing going on

to where people would go like, okay.

So if I signed up on Monday and I wanted to do something else on

Thursday, I would go, yeah, it's unlimited.

If it's available, just take it. And they go, okay.

But what if I wanted to do something the following Monday too?

And I go, if it's available to like, confused people, which makes

sense because when I originally launched this idea, I had other

consultants kinda coming out of the woodwork going, hey.

You can't do that. And I was like, yeah. Can't. It's my show.

I like to help people.

So it sounds like I'm cutting back on the consulting.

Well, you used to have unlimited. Now you only get 5 hours.

Well, between you and me, 5 hours is pretty much from what I've

seen unlimited.

It just is a little more easier to comprehend on the brain.

And if somebody does do 5 hours and go, can I get another 1?

What do you think I'm gonna say? I like to help podcasters.

It's what I've been doing. I've been doing it for 20 years.

So when you hear me say that, you know that I know that I know

that know that I know.

So when you go over to schoolofpodcasting.com, don't forget to

use the coupon code listener.

That's l I s t e n e r when you sign up for either a monthly,

quarterly seems to very be a very popular choice because people

want a little bit of a discount, but they don't wanna pay for the

yearly thing, which has a deeper discount.

But the the quarterly thing is going gangbusters right now.

So if you've ever been thinking about if you have monthly and

yearly, sneak in a quarterly. It's going over well.

But use that coupon code listener when you sign up.

And remember, that gets you the courses.

It gets you an amazing community, which I'm gonna be working on

really hard towards the end of the year to really kinda stir that

up a bit.

And, of course, 5 hours of 1 on 1 consulting with myself every

single month.

Go to schoolofpodcasting.com/start, and I can't wait to see you

on the inside because I'm Dave Jackson. I help podcasters.

It's what I do. Been doing it for 20 years.

And until next week, take care. God bless. Class is dismissed.

And other potential garp guitar and likewise, other potential

garp geez. And what I mean by this is, you have an option.

You need to be quiet, little phone. Be quiet.

So when I say that you get 5 hours of consulting every hour?

Every hour. That doesn't make any sense. 5 hours every hour. Hey.

Here's another hour. Have 5. Alright. Little ace for us. Right?

Right.