Artwork for podcast Fight Club 4 Business
E.87 Jonathan Maynard
Episode 387th February 2022 • Fight Club 4 Business • Tay, Meaghan, Michelle & Martha
00:00:00 01:00:40

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Business owner, entrepreneur and problem solver, Jonathan owns Red Door Unlimited serves as the holding company for several brands such as Red Door Pro Wash, Virginia Christmas Lights, Company180, DuraCoat & Sun Hands Media.

Time Stamps:

📍[4:21] Marketing: Let's talk about the customer journey...

📍[7:25] The Power of a Monthly Newsletter

📍[7:45]Asking for the referral as a Marketing Touch...

📍[8:09]Jonathan's company nurtures the customer for 36 months by providing value...

📍[9:41] The value of a follow up phone call after each job

📍[12:41] How often does Jonathan change his follow up sequence & newsletter.

📍[16:53]The newsletter does increase his sales after it's been sent... Consistency is key!

📍[18:57]Join us March 10-11, 2022 in Nashville!

📍[25:45]Does your Admin have a scoreboard in your company?

📍[28:57] How does Jonathan evaluate business investment opportunities?

📍[29:33] Is the business self-sufficient independent of the owner? Is the customer list diverse? Is the company profitable?

📍[31:05]How to address employee churn - especially in the admin role....

📍[31:45]Training Admins how to systematize their job & duplicate themselves...

📍[33:49]What should be on your company dashboard?

📍[34:05] What is the ideal schedule for an admin training

📍[36:45] How important is your admin's role in your employee engagement?

📍[40:13]Pivoting your monthly newsletter to be an employee engagement tool

📍[40:53]Pivoting your customer journey cycle to enhance your employee journey...

📍[41:29]Friday treats! 

📍[47:01]March 10 & 11th in Nashville, TN


📍[51:17] Marketing Homework: Do you have a follow up? Do you have an automated review process? How are you building raving fans?

📍[54:05]Finance Homework: Building out a KPI dashboard with your Admin to help empower them to make more sales....

📍[54:57]Systems Homework: What are the important documents and systems that you need to have in one place for yourself & your admin

📍[55:41]People Homework: Build out a positive employee newsletter

📍[56:37]Jonathan Homework: Defining and articulating your why

📍[57:09]Simon Sinek "Start with Why"

📍[58:09E]Email Jonathan -

"Quote of the Week"

If you work for and eventually lead a company, understand that companies have multiple stakeholders including employees, customers, business partners and the communities within which they operate.

-Don Tapscott


Jonathan Maynard:

Tay Meroni (Marketing) with Pure Pressure Washing

Meaghan Likes (Finances) with Bookkeeping Academy OnlineLikes Accounting Company Jeff Likes Clean Windows & Gutters

Michelle Myers (Systems) with Pink Callers

Martha Woodward (People) with The Pay for Performance ExpertQuality Driven Software & Dusting Divas