Business owner, entrepreneur and problem solver, Jonathan owns Red Door Unlimited serves as the holding company for several brands such as Red Door Pro Wash, Virginia Christmas Lights, Company180, DuraCoat & Sun Hands Media.
Time Stamps:
📍[4:21] Marketing: Let's talk about the customer journey...
📍[7:25] The Power of a Monthly Newsletter
📍[7:45]Asking for the referral as a Marketing Touch...
📍[8:09]Jonathan's company nurtures the customer for 36 months by providing value...
📍[9:41] The value of a follow up phone call after each job
📍[12:41] How often does Jonathan change his follow up sequence & newsletter.
📍[16:53]The newsletter does increase his sales after it's been sent... Consistency is key!
📍[18:57]Join us March 10-11, 2022 in Nashville! https://hugeconvention.kartra.com/page/hugerockstaradmin
📍[25:45]Does your Admin have a scoreboard in your company?
📍[28:57] How does Jonathan evaluate business investment opportunities?
📍[29:33] Is the business self-sufficient independent of the owner? Is the customer list diverse? Is the company profitable?
📍[31:05]How to address employee churn - especially in the admin role....
📍[31:45]Training Admins how to systematize their job & duplicate themselves...
📍[33:49]What should be on your company dashboard?
📍[34:05] What is the ideal schedule for an admin training
📍[36:45] How important is your admin's role in your employee engagement?
📍[40:13]Pivoting your monthly newsletter to be an employee engagement tool
📍[40:53]Pivoting your customer journey cycle to enhance your employee journey...
📍[41:29]Friday treats!
📍[47:01]March 10 & 11th in Nashville, TN
📍[48:13]https://hugeconvention.kartra.com/page/hugerockstaradmin...
📍[51:17] Marketing Homework: Do you have a follow up? Do you have an automated review process? How are you building raving fans?
📍[54:05]Finance Homework: Building out a KPI dashboard with your Admin to help empower them to make more sales....
📍[54:57]Systems Homework: What are the important documents and systems that you need to have in one place for yourself & your admin
📍[55:41]People Homework: Build out a positive employee newsletter
📍[56:37]Jonathan Homework: Defining and articulating your why
📍[57:09]Simon Sinek "Start with Why" https://www.ted.com/.../simon_sinek_how_great_leaders...
📍[58:09E]Email Jonathan - Jonathan@thehugeconvention.com
"Quote of the Week"
If you work for and eventually lead a company, understand that companies have multiple stakeholders including employees, customers, business partners and the communities within which they operate.
-Don Tapscott
Resources
Jonathan Maynard: https://reddoorprowash.com/
Tay Meroni (Marketing) with Pure Pressure Washing
Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters
Michelle Myers (Systems) with Pink Callers
Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas
]https://www.goodreads.com/book/show/641604.Purple_Cow
https://qualitydrivensoftware.com/2022-conference/
