BIO: Giuseppe Grammatico is a franchising advisor who has owned several Master Franchise licenses and has enjoyed a successful franchising career, guiding over 200 individuals through business ownership, many for the first time.
STORY: Giuseppe hired a full-service marketing company that managed everything from his website to emails and social media posts. Giuseppe gave the company complete control of his business, and his voice got lost. He also got virtually zero return from hiring the company.
LEARNING: Pick the medium that works for you and stick with it. Publicity doesn’t mean revenue.
“Just do your thing, have a plan going forward, and it’ll pay dividends down the road.”
Giuseppe Grammatico
Guest profile
Giuseppe Grammatico is a franchising advisor who has owned a number of Master Franchise licenses and has enjoyed a successful franchising career, guiding over 200 individuals through business ownership, many for the first time. In addition to two decades in franchising, he also has 20 years of sales, marketing, and management experience. Book a free call with Giuseppe here.
Worst investment ever
Giuseppe was looking to take some things off his plate, so he hired a full-service marketing company that did everything from website management to emails and social media posts. Giuseppe’s voice got lost in this process. He had given someone else control of his brand and what he was doing. It all got diluted. Giuseppe felt like he’d been thrown in a box with just about every other company in the marketing company’s portfolio. He also got virtually zero return from hiring the company. In fact, it ended up causing more confusion for his business. It took Giuseppe a long time to regain control of his brand and voice.
Lessons learned
- Pick the medium that works for you and stick with it. Then, create all your content around that medium. If it’s just videos, then so be it, or if you’re a writer, write books and blogs.
- Do your thing, have a plan going forward, and it’ll pay dividends.
Andrew’s takeaways
- Publicity doesn’t mean revenue.
Actionable advice
Write your 12 Frequently Asked Questions, record your answers for each question in a video, and release it on all platforms. Repurpose the video into a blog post, snippets, LinkedIn carousel, and more.
Giuseppe’s recommendations
Giuseppe recommends reading Traction: Get a Grip on Your Business to learn how to keep everything balanced. Even if you don’t own a business, the book will teach you about the intricacies of managing your KPIs daily.
No.1 goal for the next 12 months
Giuseppe’s number one goal for the next 12 months is to work less and help more people than he did in 2023. He’s outsourced his marketing by having someone produce, edit, and share the content that he’s creating.
Parting words
“Go for it. Life’s too short to be miserable. Take a chance on yourself, but do your due diligence and talk to people that own a business.”
Giuseppe Grammatico
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