Joshua Rugg, one of our dedicated Client Managers, shows you an increase in sales with 26% decreased ad spend, 17% increase in conversions, and other outstanding performance metrics all because of the transition from Performance Max to Standard Shopping campaign. Discover the power of this transition, the pros and cons of each campaign type, and so much more, listen to this episode now.

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0:00 Intro

0:19 Google Ads Success From PMax to Standard Shopping

2:30 The big issue with PMax

5:22 Reviewing first time orders and customers

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It's insane.

2

this is a really good account

on a big transition away from

3

PMX to standard shopping.

4

What we're going to be doing is take

a look at what standard shopping did.

5

At a certain timeframe, comparably

to what did PMAX do during

6

the similar or same timeframe.

7

Hey, how's it going everyone.

8

This is Josh over here at Solutions Aids.

9

I am a client manager, and today we're

going to be talking about a transition

10

away from PMAX into standard shopping.

11

And we're not only going to show you

the in app numbers, but we're also

12

going to show you the backend numbers.

13

where he's actually getting out

of it, what his revenue is for

14

some customers and go from there.

15

But a big disclaimer here.

16

Is this guy is very seasonal.

17

He sells a lot of

fertilizers, garden supplies.

18

he starts ramping up in March.

19

Then around summertime, like

May ish, he starts to be fully

20

optimized for conversions.

21

Everyone's buying.

22

And then around October, November,

he starts dying off because no one

23

wants to be outside when it's cold.

24

So that's the disclaimer there.

25

We don't want to look at month

over month and say, standard

26

shopping is doing really good.

27

That's because we're scaling and we're

going to the busier season or we're

28

going to be doing is take a look at

what standard shopping did at a certain

29

timeframe, comparatively to what did PMAX

do during the similar or same timeframe.

30

So right now, I have December 20th

and 10th, March 10th selected.

31

So that's when we switch away

from PMAX into standard shopping.

32

And I'm comparing that to the previous

year's numbers of what PMAX did.

33

And right off the bat, you can see

we're spending 26 percent less or 7.

34

4, compared to 10 K from last time.

35

So that's a 26 percent difference.

36

And you can already see, the

conversions are a lot more 351 compared

37

to 302, 16 percent change on that.

38

CPCs are down by 30 and

the rose is down up by 39%.

39

So it's pretty drastic change of

this year's numbers versus last

40

year's numbers inside Google ads.

41

But we want to make sure

is top of the line shopping

42

really, there's no brand in it.

43

We want to make sure that it's

all cold traffic in there.

44

So we could see that, that is.

45

Only cold traffic as much as possible.

46

We don't want to have any

brand in there or brand terms.

47

It can inflate that row as so what

we're going to be taking a look at

48

is Pmax right here, the same thing.

49

It doesn't really show brand a whole lot.

50

Maybe there's right here, wine or some

odd conversion here and there for.

51

But the only issue or the big

issue with PMAX sometimes is you

52

can't control all the levers.

53

your display remarketing or remarketing

in general, you can't really separate that

54

out like you can with standard shopping.

55

So that's the big issue with PMAX is

you're pulling all the levers all at

56

once, letting the floodgates open.

57

And you can't separate

out that cold traffic.

58

You can't do a standard shopping.

59

So big difference with that is this

is way more controlled than Pmax.

60

I could increase or lower the budget

on just that cold traffic and make

61

sure that I'm not remarketing as much,

let him remarket on his email list.

62

And that's what I'm

letting him do right now.

63

And it's working out

very well for the client.

64

So we're not wasting as much

budget on, spending X, Y, Z.

65

So let's say they come in the first

time, they're convert and then they

66

want to come back in and we're spending,

five or 10 for that person and come

67

back for remarketing them on PMAX

versus, something that could be like

68

2 cents on the email side of things.

69

So just keep that in mind.

70

But take a look at the back end

numbers, same timeframe, 20th to 10th.

71

He is 18 percent more in turtle cells.

72

So not only is he spending less, 26

percent less during that timeframe, he's

73

also making more money in total cells.

74

He has 17 percent more

conversions, on his site.

75

And also the biggest kicker here is

he has 13 percent more first time

76

customers than he did before last year.

77

with first time customers

is first time revenue.

78

The big indication of, yes, I can

keep scaling this more and more.

79

So we want to see, okay, we're

going to start catching up to

80

budget what we did last year.

81

So really hard scaling right now.

82

we're about 9 percent away from

what we're spending before.

83

So we're spending about 3.

84

7 compared to 4.

85

1 for the last 30 days.

86

And we're making about 23 percent

more conversions than before.

87

take a look at the last 30 days on the

backend 17 percent more total sales.

88

And the big thing here is, holy crap,

23 percent more first time customers

89

from this year versus last year.

90

So big difference there is yes,

we're even scaling up and we're doing

91

better this year than last year.

92

And I think this client is going to

be killing it and his busy season.

93

So I'm thinking maybe even double

the budget, have doubled the

94

performance, have doubled the revenue.

95

And whatnot.

96

So this client is huge indications already

or early indications of yes, scale this

97

as hard as possible, and see what comes

out of this, during the busy season.

98

So maybe I'll have another video of you

guys, coming in on, after the busy season,

99

during busy season, give you guys update

on this account and then go from there.

100

But yeah, super excited.

101

Take a look at the first time

orders and compare it to customers.

102

You can see that.

103

the first order date for the last

30 days is two 17, comparatively to,

104

last year's truth being access one 80.

105

So you can see that the 37, customer

change, from this later to last year.

106

like I said, really good

indications of scaling this guy up.

107

And as you can see here, if I take off

that a little bit more clear, can I

108

see we start to, Do the cost on here.

109

It's see the budget is we are starting

from 77 and now we're up to 216.

110

So we're really hard scaling

this as hard as possible.

111

Like I said, we're going to go

past his budget from before.

112

See where we're at.

113

And if we're doing better than

before, which I think we will be.

114

we're going to scale even more

and more until we hit a wall to

115

where our performance doesn't

make sense to where he's spending

116

his budget from last year to now.

117

So I don't know this guy, it's insane.

118

this is a really good account

on a big transition away from

119

PMAX to standard shopping.

120

And we're going to see, like I said, this

year, I think it's going to be super big

121

for this guy if the market doesn't crash,

so let's see how things work out with

122

this guy and go from there, but we'll see.

123

Other than that, that's

basically it for you guys.

124

until next time.