Ep 116 Liam O'Dea

Alcoholism. Bankruptcy. Miserable career. This was life before Liam finally did what we wanted to do: copywriting. It wasn't long after freelancing that he was introduced to the Home Service industry. But it was ResponsiCon 2022 that accelerated his immersion and opportunities in the industry, which led to establishing a business model devoted to providing money-making messaging to Home Service business owners at scale. Now, a sober, fulfilled man on a mission, he's here to spread the word about words (pun intended).

Time Stamps

📌[3:25]https://www.shinysherpa.com/?r_done=1

📌[3:45]Marketing --> "It looks like the $99 guy wrote your follow-ups..."

📌[8:25]Best way to structure copy?

📌[14:13]Subject: Thank you.... You're about to have a great experience!

📌[14:45]Remember to focus on your customer not you!

📌[16:01]Give yourself permission to follow up.. You're not bugging them - you're helping them...

📌[17:09]Make your marketing warm and fuzzy it should be an extension of you..

📌[22:41]ResponsiBid is a follow up system...

📌[23:05]Who's coming to ResponsiCon 2023? https://responsibid.com/responsicon/

📌[23:37]How to write an email that converts....

📌[26:21]We should follow up for 90 days...

📌[26:33]The first 9 days frequency is a bit heavier

📌[26:41]Immediately: Email Estimate

📌[26:45]8 hours later: send text

📌[26:53]24 hours: email again

📌[27:01]day 3: text

📌[27:05]day 5: email

📌[27:13]day 6: email

📌[27:25]You are the authority on the customer journey....

📌[27:37]Day 6: text

📌[28:01]text with typo, then send follow up text correcting the typo

📌[28:21]day 8: email

📌[28:25]day 12: email

📌[28:53]day 16: text message

📌[29:17]day 16: ask them what you haven't addressed

📌[29:21]day 23: email

📌[32:17]Liam says "you have to email your list"

📌[33:41]How to email your list.... Warm up your audience, by saying "hey, we're finally getting with the times... before we start sending you special offers and cool information - if that's not what you're into... Call to Action --> UNSUBSCRIBE

📌[35:17]4 emails = $300,000 in 6 weeks....

📌[37:29]chiirp

📌[37:49]https://chiirp.com/

📌[43:25]Overcame the discomfort... through bankruptcy & drinking...

📌[45:17]If you can be vulnerable & open up to people... more people want to help!

📌[47:33]Shout out to Melissa Walker! We love you!!

📌[50:37]https://www.goodreads.com/.../23500254-the-power-of...

📌[53:09]https://www.ted.com/.../brene_brown_the_power_of...

📌[54:13]Get a follow up sequence set up...

📌[54:29]https://www.shinysherpa.com/

📌[54:37]FC4B

📌[58:25]Reach out to Liam --> liam@shinysherpa.com