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Want to Know the Top Question I Get Asked? The Answer Is Here...
Episode 3046th June 2023 • Course Building Secrets® Podcast • Tara Bryan
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In this episode, Tara shares the top question that she is asked when working with new expert business owners. If you are looking to 'Create Your Own Future' through an expert online business, this episode is for you.

About Me:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe.

This podcast is 100% focused on support, tips and example sharing, and building a community of business owners who are passionate about building awesome customer experiences.

We do that by building engaging, motivating, gamified, and customer-centered digital experiences. We come up with ideas and strategies to ensure that our customers can thrive and succeed.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Mentioned in this episode:

Strategy Call

Transcripts

Tara Bryan:

Hey, everybody, it's Tara, Bryan, and you are

Tara Bryan:

listening to the course building secrets podcast. Whether you're

Tara Bryan:

a coach or a CEO, the success of your team and clients is based

Tara Bryan:

on your ability to deliver a consistent experience and guide

Tara Bryan:

them on the fastest path to results. This podcast will give

Tara Bryan:

you practical real life tips that you can use today to build

Tara Bryan:

your online experiences that get results and create raving fans.

Tara Bryan:

Why? So you can monetize your expertise and serve more people

Tara Bryan:

without adding more time or team to your business? If you're

Tara Bryan:

looking to uncover your million dollar framework, package it and

Tara Bryan:

use it to scale you're in the right place. Let's dive in. Hey,

Tara Bryan:

everybody, in today's episode, I am going to cover the number one

Tara Bryan:

question that a lot of people ask me, which is if I could tell

Tara Bryan:

my future customers anything that would be helpful for them

Tara Bryan:

to guarantee their success? What would it be? So? So often I get

Tara Bryan:

this question and, and so I'm gonna address it today on the

Tara Bryan:

episode because I think it's something that hopefully will

Tara Bryan:

help serve you. So the the question that, or the sort of

Tara Bryan:

the, the focus that I would give people around this is to develop

Tara Bryan:

a business and marketing plan before you build any online

Tara Bryan:

program, or product. So let me explain what I mean. So often,

Tara Bryan:

when people come to me, so we do these strategy sessions is VIP

Tara Bryan:

strategy sessions where people can come in, and we, we look at

Tara Bryan:

not only what program they're trying to create, like, how do

Tara Bryan:

you create it? What are the topics? How do you, you know,

Tara Bryan:

execute on, you know, creating the hybrid experience, right,

Tara Bryan:

the gamification, the videos, the workbooks, the all the

Tara Bryan:

things like putting it in the platform and having a great

Tara Bryan:

foundation. If you rewind all of that, before you get there, it's

Tara Bryan:

really being strategic about what, what's the business that

Tara Bryan:

you're creating? Why do you want to create it? How are you going

Tara Bryan:

to take it from zero to scaled? Right? And what are your goals?

Tara Bryan:

What's the whole purpose of you doing this? Because if it's to

Tara Bryan:

make money, it's not sustainable, I'm just going to

Tara Bryan:

tell you that right? Like, you could make a lot of money

Tara Bryan:

building an online business, but there's going to have to be

Tara Bryan:

something behind it, right, it's not just creating an online

Tara Bryan:

program and throwing it out there and hoping that you get,

Tara Bryan:

you know, sales from it, right, that's not the sustainable

Tara Bryan:

business, you're not looking at it as a business owner, you're

Tara Bryan:

looking at it as just creating a product that you're throwing out

Tara Bryan:

there, which is going to be a different topic. But

Tara Bryan:

incidentally, you cannot just go from like, I'm just gonna throw

Tara Bryan:

something out there, put some money behind ads and hope it

Tara Bryan:

sells, right. That's not really how it works in reality. So if

Tara Bryan:

you have been told that from people, we need to talk, because

Tara Bryan:

I'm going to help you actually get sort of grounded in reality

Tara Bryan:

of what it takes to get to build your online course business. But

Tara Bryan:

But the biggest mistake that people make is not thinking

Tara Bryan:

about it as a business, not thinking about it as like,

Tara Bryan:

foundationally, what are the key elements that go into creating a

Tara Bryan:

business, and it's less about sort of the mechanics of, you

Tara Bryan:

know, well, you need to be able to take in money and you need to

Tara Bryan:

be able to, you know, pay taxes, you need to be able to, you

Tara Bryan:

know, have a business network, it's not all about that,

Tara Bryan:

necessarily, although all of those things are really

Tara Bryan:

important. What foundationally it takes is, what's your plan?

Tara Bryan:

Right? What what business? Are you creating? What, you know,

Tara Bryan:

what are all the parts and pieces of that? And then

Tara Bryan:

thinking through, you know, what are your goals? What's your

Tara Bryan:

vision? What are you trying to create? Why are you trying to

Tara Bryan:

create it, when you are in a position where you are in the

Tara Bryan:

muck of building a business, knowing why you're doing it is

Tara Bryan:

super, super important. So the very first thing that we do is

Tara Bryan:

like, Okay, so what's your business strategy, right? Like,

Tara Bryan:

what is the business plan that you have to build and, and scale

Tara Bryan:

this online program in whatever way shape or form you are doing

Tara Bryan:

it? Or, you know, it could be your whole business, right?

Tara Bryan:

Like, what's your what is the delivery method that you're

Tara Bryan:

using? Why are you using that delivery method? Who are you

Tara Bryan:

going to help? How are you going to help them all the different

Tara Bryan:

things? So that to me, is the biggest thing that's missing in

Tara Bryan:

When people come to me and they're like, Oh, I, you know, I

Tara Bryan:

want to start coaching, I want to start building a program, I

Tara Bryan:

want to start a business online, just remember that you're

Tara Bryan:

actually starting a business. So you have to go through the

Tara Bryan:

mechanics of creating a business plan doesn't have to be fancy,

Tara Bryan:

it just has to be planned out. So you're thinking about the

Tara Bryan:

actual business that you're creating? Otherwise, you know,

Tara Bryan:

you can easily go and get Kajabi or something else and put some

Tara Bryan:

topics in and call it a course. Right? The mechanics of doing

Tara Bryan:

that aren't necessarily difficult. What's difficult is

Tara Bryan:

looking at it and saying, how do you monetize it? Right? How do

Tara Bryan:

you get customers? And how do you help customers? How do you

Tara Bryan:

give them a transformation? And how do you grow your program.

Tara Bryan:

And so that's really what we focus on first is making sure

Tara Bryan:

that you have that right foundation, part of that is,

Tara Bryan:

having a well defined business plan, again, doesn't need to be

Tara Bryan:

fancy, it doesn't need to be difficult just needs to have

Tara Bryan:

some structure to it, then the second big thing that people do

Tara Bryan:

not have is a marketing plan. And marketing is not just a seat

Tara Bryan:

of your pants, get on social media and start talking kind of

Tara Bryan:

thing, right? Like you actually have to plan for how you're

Tara Bryan:

going to market how are you going to communicate with people

Tara Bryan:

how you're going to reach people? Who is it, that's going

Tara Bryan:

to be the right people for your courses, then all the tactics

Tara Bryan:

help support that. But if you don't have the plan, if you

Tara Bryan:

don't know what you're doing, in terms of attracting people who

Tara Bryan:

you're attracting and how you're doing it, then it's just noise.

Tara Bryan:

So so often, people come to me, and it's either one or two

Tara Bryan:

things. One, they have no social media presence, they have no

Tara Bryan:

website, they have no brand, where they're building their

Tara Bryan:

authority, yet. And that is going to be a very large hurdle

Tara Bryan:

to selling your program at scale. And so that's, you know,

Tara Bryan:

foundationally, you need to have a plan, first and foremost, then

Tara Bryan:

foundationally, you need to build that brand first, and then

Tara Bryan:

have the program or product behind it. But the other problem

Tara Bryan:

is, is people could have a brand, and they're out on social

Tara Bryan:

media, like doing tic TOCs, or just sort of blasting different

Tara Bryan:

topics. And, and so, but there's no focus to it, right, it's just

Tara Bryan:

sort of random, or you, you probably have seen the people

Tara Bryan:

who like every day, they're posting about a different topic.

Tara Bryan:

And it's not anything related, like they're in a new business

Tara Bryan:

every day. Those are the people who do not have any kind of

Tara Bryan:

business plan or marketing plan ahead of time. And so they're

Tara Bryan:

just sort of like praying and spraying that something is gonna

Tara Bryan:

hit, like, maybe somebody's interested in this, and then

Tara Bryan:

they sell that, or maybe somebody's interested in that,

Tara Bryan:

and they sell that, that is not a sustainable business, that you

Tara Bryan:

can build, scale, and maybe even sell at some point, right? So if

Tara Bryan:

you're looking to create a real business that actually serves

Tara Bryan:

your life, that that is scalable, and is something that

Tara Bryan:

eventually is an asset that that helps to serve you, then to me,

Tara Bryan:

those are the two things that most of the time people are

Tara Bryan:

missing when they come to me. And so we spend a lot of time

Tara Bryan:

thinking about that foundation, like what are the pieces, that's

Tara Bryan:

the VIP strategy day that I do is like, Okay, let's take a step

Tara Bryan:

back from the content itself, and think about the bigger

Tara Bryan:

picture. And then we can hook everything back together. And it

Tara Bryan:

helps you, you know, kind of take that pause, think about

Tara Bryan:

things strategically, and then run back into the tactics and an

Tara Bryan:

execution. But, but when ever known anyone ever asked me that

Tara Bryan:

question, that to me is, is the foundational pieces that are

Tara Bryan:

missing, and when people are marketing to you out in

Tara Bryan:

Marketing Land, they're selling you on a transformation, they're

Tara Bryan:

not selling you on the reality of you know, what needs to

Tara Bryan:

happen. And so that's why I think a lot of times people will

Tara Bryan:

fall in this trap is like, well, I can just become a coach, I can

Tara Bryan:

just become an online course seller. And, and what they're

Tara Bryan:

not showing you is the actual kind of business acumen that

Tara Bryan:

happens before during. And then obviously after, as you're

Tara Bryan:

building your business. I remember a couple years ago and

Tara Bryan:

those of you who know me, as you're listening to the story

Tara Bryan:

will laugh because you remember it. I was at a large conference

Tara Bryan:

was at FHL a couple years ago, and this it's still like

Tara Bryan:

literally sits with me daily is that there was a speaker or that

Tara Bryan:

got on stage. And she, she's, you know, very successful influencer,

Tara Bryan:

she got on stage and she's just like, Oh, it's just super easy

Tara Bryan:

to create a course, like I just created on my yacht, I just, you

Tara Bryan:

know, whipped up my iPhone and created my course and got it out

Tara Bryan:

there. And it was great. But it just triggered me seem like it's

Tara Bryan:

just not that simple. Like, you don't just like whip up your

Tara Bryan:

iPhone and create a course off the top of your head and then

Tara Bryan:

sell it for a million bucks. It's not what happens. So that's

Tara Bryan:

the sort of the marketing lens of things, gives you the sort of

Tara Bryan:

the cooking show. result, right, like I always call it the

Tara Bryan:

cooking show result where you know that you were watching a

Tara Bryan:

cooking show, and they put all the ingredients together, and

Tara Bryan:

then they're like, and then it takes an hour in the oven, but

Tara Bryan:

they have the finished version just right there. And, and so

Tara Bryan:

what you aren't seeing or aren't hearing about because she's not

Tara Bryan:

telling you about it is all of the parts and pieces that went

Tara Bryan:

up to the place where she could lift up her phone and do a

Tara Bryan:

course like she didn't just like randomly one day, you know, go

Tara Bryan:

up and start filming her her program, right. She's got a huge

Tara Bryan:

audience, she's got an established business, she

Tara Bryan:

probably had been thinking about the framework for months. And

Tara Bryan:

just the act of recording, it was the last step. But that's

Tara Bryan:

the step that she led with, like, it's so easy, you could

Tara Bryan:

just do it, you just can do it on your iPhone. But there's all

Tara Bryan:

of this happening behind the scenes, that's not being talked

Tara Bryan:

about. And so it's just it was interesting. Now, kind of

Tara Bryan:

reflecting back, like I said, I think it was about four years

Tara Bryan:

ago, maybe maybe a little bit more, reflecting back, but I

Tara Bryan:

mean, I was super fired up because I was like, That is a

Tara Bryan:

disservice to the world to just say that it's that simple. And

Tara Bryan:

people try it and then they fail. And then they think

Tara Bryan:

there's something wrong with them. Right? Like, to me, that's

Tara Bryan:

a disservice to that person who's trying to build their own

Tara Bryan:

online powered empire, right? Because it's possible. But it's

Tara Bryan:

not that simple. And so those, those are the pieces that in my

Tara Bryan:

mind, she wasn't sharing, right, she wasn't sharing that she

Tara Bryan:

already had probably, you know, I don't even know how many

Tara Bryan:

people she has on her list. million people on her list,

Tara Bryan:

right, she's already had four or five programs that have been

Tara Bryan:

super successful. And this was a an additional one for her

Tara Bryan:

existing audience that she already had. Right? She's very

Tara Bryan:

strategic and intentional about how she's built her business.

Tara Bryan:

But that isn't what she was sharing. And, and so to me,

Tara Bryan:

that's what I want to share with you today is that if you can get

Tara Bryan:

these foundational pieces, marketing becomes really easy,

Tara Bryan:

because you've already defined who it is you're you're wanting

Tara Bryan:

to talk to how do you want to talk to them? What do they need

Tara Bryan:

to hear in order to pull them towards you? And and then you

Tara Bryan:

can, you know, already have a pre existing list of people that

Tara Bryan:

you're you're out there trying to target, you have a brand and

Tara Bryan:

an online presence that exists. So when people are sort of

Tara Bryan:

looking at like, Who are you and what do you have to offer, it's

Tara Bryan:

already there, and you're not trying to climb up a giant

Tara Bryan:

mountain when you're trying to sell your program. Because I'll

Tara Bryan:

tell you, I have people who join me in a VIP and they have no

Tara Bryan:

business, they have no online presence, they have nothing

Tara Bryan:

built. And they want to go from concept to a million dollar

Tara Bryan:

launch in 30 days. And they're being 100% serious. And it's

Tara Bryan:

just not reality, it's possible to get to a million dollars in

Tara Bryan:

sales. But there's a lot of different sort of foundational

Tara Bryan:

pieces that need to be put in place first, in order to help

Tara Bryan:

you run and make that happen as quickly as possible. So there

Tara Bryan:

you go, that is my corresponding tip for today. Again, kind of

Tara Bryan:

the number one thing that I wish people knew, as they were

Tara Bryan:

starting out that having these plans in place allow you to move

Tara Bryan:

really, really quickly. And get to that, that place that you

Tara Bryan:

want to get to write. But if you don't have these plans, and

Tara Bryan:

you're just sort of praying and spraying and putting a bunch of

Tara Bryan:

stuff on on tick tock and thinking that that's the thing

Tara Bryan:

that is going to bring all of these people to you in mass,

Tara Bryan:

it's not going to happen. I hate to be the one to break it to

Tara Bryan:

you. Maybe it would be better if I were to stand up on stage and

Tara Bryan:

say all you got to do is just like record on your iPhone and

Tara Bryan:

you'll get a million bucks. Maybe that's maybe that's a

Tara Bryan:

sexier message, I don't know. But the reality is, is that we

Tara Bryan:

can help you get there quickly, with the right pieces in place.

Tara Bryan:

And, and those are, that's just sort of what I wish people were

Tara Bryan:

actually talking about online is that people who succeed are the

Tara Bryan:

ones that have a plan and a strategy in place. It's not the

Tara Bryan:

ones that are just sort of, you know, showing up every day on

Tara Bryan:

tick tock and expecting to see a business happen because it's not

Tara Bryan:

going to happen. It may be it may be you get sales, right, but

Tara Bryan:

you're not actually going to have a sustainable business

Tara Bryan:

that's going to serve you over time. So there you go. That is

Tara Bryan:

my tip for today. If you are looking for those components,

Tara Bryan:

we're gonna be launching an online course powered business

Tara Bryan:

plan template on the site that you can go and grab. But I'm

Tara Bryan:

also more than happy to walk through your specific business,

Tara Bryan:

your specific idea and in really help you build that, that proper

Tara Bryan:

foundation, as in the VIP session that we do. So give me a

Tara Bryan:

shout if you're interested in that. Otherwise, I will see you

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