Shownotes
This week on Your Ag Empire, we sit down with Jordan Morris: a first-generation Iowa cattleman, LRP/LGM agent, and dad to five boys. Jordan owns and operates Midwest Feeders LLC and helps producers navigate market risk through StockGuard. He's also the newest member of the Empire Ag team.
In this episode, we unpack Jordan's journey from toy tractors in town to running a multi-site cattle feeding operation. He shares the hard lessons learned from building a business without a head start, how he leverages USDA-backed tools like LRP and LGM to protect his customers, and what it means to be both dad and operator in an industry that doesn’t slow down.
What we cover:
- The challenges and advantages of being a first-gen farmer
- How Jordan scaled Midwest Feeders despite early setbacks
- What makes his custom feeding operation different
- How LRP and LGM can help producers manage market volatility
- Why joining Empire Ag changed the game for his business
- Fatherhood, faith, and keeping perspective through tough seasons
Whether you're feeding cattle, looking for new tools to manage risk, or figuring out how to juggle business and family, Jordan's story will resonate. It's real, honest, and proof that where you start doesn't define where you can go.
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