For Travis Tallent, it all begins with discovering who your audience is before deciding on how to serve them. Travis says: “Audience-first marketing has and will always win, no matter how technology advances. It's not a new concept, but it's more critical than ever. With AI entering the space, we are seeing huge shifts with AI and agentic search. The only way to thrive is to really understand your audience and how the people you are trying to reach search and find brands.”