On today's episode of The Thoughtful Entrepreneur, we are so excited to speak with the owner and CEO of Ballistic Arts, Ted Lau. Ballistic Arts is a digital marketing lead generation agency for servicing B2B service providers, distributors, and manufacturers all along the west coast. Ballistic Arts help clients grab leads through compelling digital marketing with data provision.
Ted shares how they marry the creative and that data to help generate strong return on investment. Don’t forget to listen to our next episode, where we recap all the great insights that Ted Lau offered!
Key Points from the Episode:
- Building relationships through marketing.
- Communicating to prospective clients through creating solutions and content.
- Being precise to lower cost per click.
- Creating bingeable marketing and content.
About Ted Lau:
Ted Lau is the Owner and CEO of Ballistic Arts. Founded in 2002, Ballistic Arts is a high-touch award-winning Lead Generation Digital Marketing Agency that focuses on online lead generation and brand awareness for North America's best known brands, B2B Professional Services Provider Companies, and Membership Based Associations. Ballistic Arts has full divisions in lead generation digital marketing, graphic design, video production, and web development. Their client roster includes Century 21, Tim Hortons, KPMG, Seaspan, Raymond James, and B2Gold, to name a few. By marrying compelling creative content with precise lead conversion data, Ballistic Arts has successfully increased clients leads by up to 650%, while beating industry standard ad buys by 30-80%. Named Top 100 Digital Agencies by Clutch as well as Business of the Year Winner (11- 30 Employees) by the Tri-Cities Chamber of Commerce, Ted is grateful to have built one of North America's top Lead Generation Digital Marketing Agencies. He is also a host on national marketing podcast, Marketing News Canada, where he has interviewed Google's Chief Measurement Strategist Neil Hoyne, former Bumble CMO Chelsea Cain-Mclain, Astronaut Col. Chris Hadfield, Karina Kogan CMO of Oura Ring. He’s an avid NFL fan, loves to cook delicious plant-based meals, and lives on the West Coast with his wife and daughter.