In this podcast, Danielle Gentry, the Director of Marketing Science at Thermo Fisher Scientific, talks about her C.A.R.E. model and how it's helped change business culture for the better. She explains the importance of clear storytelling when presenting data, building trust, and creating strong ties with stakeholders.

Learn about the challenges she's faced, the best ways to talk with stakeholders, and her approach to making data-driven decisions. Danielle also shares tips on working with remote teams and her thoughts on leadership in the marketing science field.

Listen in to hear from a leading voice in marketing science and learn more about the impact of the C.A.R.E. model on businesses.

Connect with us on social media:

• Website: https://thedatastorytellers.com/

• LinkedIn: https://www.linkedin.com/company/the-data-storytellers

• Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id1493766476

• Spotify: https://open.spotify.com/show/0ec6LwomOkFD5OrCDvz1l4

• YouTube: https://www.youtube.com/channel/UCz9e56lhYUfORiOHMiLlPmA

Chapters:

(00:00) - Introduction and Welcome

(00:47) - Danielle Gentry's Role and Background

(01:03) - Leading a Marketing Science Team and the Role of Data

(10:45) - The Importance of Storytelling in Data and Stakeholder Engagement

(11:28) - Building Trust and Relationships with Stakeholders

(17:53) - Communicating with Stakeholders: Best Practices and Challenges

(32:59) - The Consultative Approach in Data Analytics and Building a Strong Foundation

(52:46) - Engaging Remote Employees and Leadership Insights

(53:07) - Conclusion and Looking Forward