Selling women’s sport. And Philip Morris selling life insurance? Mark, Paul, and Ben discuss what marketers can learn from the England women’s world cup football squad campaign; Philip Morris’ involvement in a new life insurance product; and new campaigns from Amstel, Just Eat, and Tesco. Wax Lyrical is a podcast series produced by the team at Wax On in partnership with The Marketing Society. Read more about them here https://www.wearewaxon.com/ ----------------------------------------------------------- https://www.bbc.co.uk/sport/av/football/48209767 https://www.cnbc.com/2019/04/23/tobacco-company-philip-morris-launches-life-insurance-company-reviti.html https://www.thedrum.com/news/2019/05/08/just-eat-captures-the-joy-takeaway-first-global-campaign-mccann https://www.campaignlive.co.uk/article/tesco-prices-back-bartle-bogle-hegarty/1522754