Dan Abrahams on building FinTech company CurrencyTransfer in Israel start up hub - MAF164
My guest this week is Dan Abrahams, co-founder of CurrencyTransfer.
We talk about how he decided to move to Israel to take advantage of Tel Aviv's start up culture, how he built CurrencyTransfer, and the marketing lessons he learned along the way.
Welcome to episode 164 of the Marketing and Finance Podcast.
We chat about:
Why Dan’s business operates from Tel Aviv
Why being in Israel has helped rapid growth for CurrencyTransfer
How CurrencyTransfer Started
Who Dan’s target market is
Developing the business - mistakes made and lessons learned
How Dan brought CurrencyTransfer to market
Who is Dan Abrahams?
Dan is the CEO of CurrencyTransfer.com. Brought up in London, he studied for a degree in International Business, which included a year in Australia. He met his business co-founder just after graduating.
They realised that foreign exchange is one of the last financial services sectors where the end customer doesn’t know the rules (for example all the fees and commissions) and decided to do something about that.
The business now has offices in London and Tel Aviv, and Dan moved to Israel a few years ago to take full advantage of the start-up environment out there.
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk