Ever feel like you're carrying way more than you need — in your backpack, your business, your brain?

I travel a lot and I sure was.

I had rocks. Literal rocks. In my backpack. My husband called me out. The luggage guys nearly fell over.

So I unpacked. And it turned into a whole thing. Plus a metaphor for biz + marketing.

This isn't a checklist episode. It's a real story about lifetime software deals that weren't, a membership I can't quite quit (yes, I'm calling myself out), and the questions my own mastermind members ask before they buy anything new. Just some of the real things we are each carrying that maybe we need to take out, put down.

Turns out the backpack was never just about the backpack.

This is your permission to set one thing down this week. Doesn't have to be dramatic. Just lighten your load a bit - metaphorically and maybe literally.