Pardees Safizadeh of Alboo observes that product-led startup founders need to create messaging that resonates with their prospective customers if they want to scale.  Without the right messaging, there's no foundation to support profitable marketing and sales campaigns. 

Paradees laments that most decision-makers target a broad audience which dilutes their messaging. They may be getting in front of the right people, but without a message that speaks directly to the prospect, the prospect doesn't see the value of their product or service. They feel like they're yelling into a void when posting social content. It's hard for their sales teams to book meetings. Marketing struggles driving up the cost-per-lead. Finally their pipeline is far from full since it's hard for prospects to feel urgency or make a business case to their bosses.

The mistake that many make is to stuff the top of the funnel with more leads so they can try to find the few percent of people who will want to buy the product based on current messaging.  The top echelon of companies lead by narrative by speaking to an actual need. Pardees provides 4 steps to follow to drive the customers you need to scale your business. 

Show highlights

01:14   Messaging is necessary for scaling your business.

02:23   Don’t make the mistake of going too broad in your marketing.

03:15   You can’t make up for bad messaging by investing in more lead generation.

04:17   4 steps to nail your messaging.

08:02   Learn about Pardees.  Email Pardees at pardees@albaloo.us.

Connect with Jay

Email Jay at jay.kingley@referabilitymaven.com

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