Dan Willis on building communities and engaging customers - MAF208

In this show, I chat with Dan Willis about building communities of customers and producing engaging content.

It's all about understanding who your customer is, finding out where they hang out, and then listening and talking to them. Can customers become an audience?

Welcome to episode 208 of the Marketing and Finance Podcast.

We chat about:

• How to help clients get over the need for an approval process
• Why you need to understand your audience first
• The importance of having conversations
• The process Dan goes through with his clients
• How to build your community
• Why you need to interact with people on your own platforms

Who is Dan Willis?

Dan started in business systems analytics and how they apply in different departments, helping companies to refine what they had. After that, spent some time learning about marketing and brand awareness.

Realising that social media was taking off and businesses needed to understand it, he began teaching them how to use it as a digital billboard. Five years ago, he noticed a gap between the relationship-building opportunities the internet provides and how businesses used it.

Now, he helps companies to develop better relationships with their customers and communities by using social media platforms to engage with them and market to them.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk