Tired of attending events that leave you inspired but unchanged? Same. That's why The Middle isn't built around speakers and note-taking. It's built around conversations, strategy, problem-solving, and real-time implementation with founders who are actively building businesses. You'll leave with more than inspiration. You'll leave with clarity, decisions, new friends, potential new clients and a plan.

If your business felt messy, inconsistent, or just off this past quarter, this episode is going to normalize a lot of what you’re experiencing. In this episode of The Real Truth About Business podcast, I’m walking you through my full Q2 debrief, the wins, the challenges, and the decisions that directly impacted my business strategy and revenue growth. This is for service-based entrepreneurs who are in a season where things aren’t linear, where revenue might be flat, and where you’re questioning what’s actually working. After 9 years of experience, I can tell you this is part of business growth. Inside this episode, I break down what actually happened behind the scenes, what I learned about pricing strategy, offers, and pipeline, and how simplifying your business strategy is often the fastest way forward.

What You'll Learn:

• Why revenue growth can feel inconsistent even when your business is working
• The difference between revenue and profit in real business strategy
• How overcomplicating your offers and marketing impacts your sales process
• Why simplifying your pipeline leads to more sustainable business growth
• The role of intuition and decision-making in your business strategy
• How to evaluate what’s actually working in your business

Episode Highlights:

[00:00] Introduction: Q2 recap and what to expect

[03:00] Podcast growth and audience expansion

[06:00] Revenue vs. profit reality check

[10:00] Event launches, cancellations, and lessons learned

[15:00] The overwhelm of trying to be everywhere at once

[20:00] Why simplifying marketing and content matters

[23:00] Offer misalignment and creating from pressure

[26:00] Losing clients and what it revealed

[28:00] Restructuring offers and pricing strategy

[30:00] Final reflections and moving into Q3

Key Takeaways:

Revenue Does Not Equal Business Success

Here’s what I see constantly. Business owners hitting higher revenue months and assuming that means everything is working.

After 9 years of working with service-based entrepreneurs, I can tell you that’s not always true.

This quarter was a perfect example of that.

I had one of my highest revenue months followed immediately by one of my lowest. And even in that high revenue month, a large portion of that money was allocated to expenses tied to events.

Which means it wasn’t profit.

Inside the Focused Visionary Framework, this is a Pricing and Profitability conversation. If you don’t understand where your money is going, your revenue growth doesn’t actually translate into business growth.

More Strategy Isn’t Always the Answer

This is where things really started to break down.

I tried to be everywhere:

• Instagram
• TikTok
• Threads
• Email
• Podcast

And what happened?

I completely overwhelmed myself.

There is a limit to how much content one person can create, even when you’re “repurposing.”

And when your business strategy becomes too complex, your execution slows down.

This is where most service-based entrepreneurs get stuck. They think more visibility equals more revenue, but without a clear sales process and aligned strategy, it just creates noise.

You Cannot Force Offers That Aren’t Aligned

One of the biggest lessons from Q2 was around creating offers from pressure instead of intention.

I launched something because I felt like I “needed” it, not because it made sense.

And it didn’t land.

Not because the idea was bad, but because it wasn’t aligned.

This is something I see constantly. Business owners creating offers to fix perceived gaps instead of looking at what actually works.

And when your offers aren’t aligned, your sales process becomes harder than it needs to be.

Simplifying Your Business Strategy Changes Everything

The biggest shift in this quarter was coming back to what actually works.

Not what’s trending.

Not what everyone else is doing.

Not what feels like the “next level.”

But what actually works for me.

For me, that looks like:

• Relationship-based marketing
• Long-form content
• Direct conversations
• Simpler offer structure

And when I simplified:

• My energy came back
• My clarity came back
• My strategy became sustainable again

Your Buyers Need Flexibility

This was one of the most important realizations.

I was offering a 12-month commitment because it made sense on paper.

But in reality, it was creating resistance in my sales process.

So I changed it.

Now there’s a lower barrier to entry, more flexibility, and a structure that actually supports how people make buying decisions.

This directly impacts your conversion rate. Because your pricing strategy isn’t just about numbers, it’s about accessibility and trust.

Growth Doesn’t Always Look Impressive on Paper

This is the truth most people don’t talk about.

On paper, this quarter wasn’t the most impressive:

• Revenue was relatively flat
• There were setbacks
• There were pivots

But behind the scenes:

• Clarity increased
• Alignment improved
• Strategy strengthened

And that is what sets up the next level of revenue growth.

Coming Back to What Works Is the Strategy

At the end of the day, this is what this episode is really about.

You don’t need more complexity.

You don’t need more strategies.

You don’t need more offers.

You need to:

• Look at what’s working
• Let go of what isn’t
• Simplify your business strategy

That’s how you create consistency.

That’s how you stabilize your pipeline.

And that’s how you build a business that actually supports long-term growth.

Resources Mentioned

• Subscribe to Back Pocket Insights for FREE
• Book a CEO Strategy Call
• Learn more about The Missing Piece Intensive
• Learn more about The Focused Visionary Accelerator
• Download the FREE Lead and Conversion Tracker
• Subscribe to the Sunday Morning Brew Newsletter

About the Host:

Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.

Connect with Michelle

1. Website
2. Threads
3. Instagram
4. LinkedIn
5. Facebook

Okay, it's Q2 debrief time.

And I know you guys all love when I do these debrief episodes.

And well, you know, Q1 was like super happy, exciting, crazy.

And Q2 is kind of like, be ready for some spicy little hot takes for Q2.

Let me say that because Q2 was a wild freaking ride and I'm happy to be on the other side of it.

So anyway, that's what we're talking about today.

Let's dive in.

Okay, so let me just start by saying like, Q2amazing.

I mean, like, there's so many amazing things happen in Q2 and I love that for me, I love that for my clients, there was so much like, there just was a lot of really cool things.

So Q2 kicked off with me speaking at Power Table Live, which was an incredible experience.

I had a great time, it was fun and I learned a lot though.

I learned a lot from that experience just on the back end of it.

And that's what we're going to talk about a little bit today.

But let's dive into just some numbery type things.

So that is amazing.

Like, my downloads went from like.

And again, I know downloads are just like kind of a vanity metric, but they still are a measure of, of success in some ways.

And.

But also my listenership went up 170%.

So thank you all.

Thank you all for being here.

We are across.

I don't even remember how many countries at this point.

I appreciate you sharing it, telling your friends about it.

Please feel free to snap a screenshot right now.

Share this to your stories.

Tell everybody to come listen.

I really do appreciate that.

Don't forget to leave a review.

So I first, I just have to express my gratitude for that because I love podcasting.

I love it.

I love being here.

It's one of my favorite things to do between this and my Sunday morning brew.

Long form content is my jam.

I love to build relationships with you guys.

I love Talking to you guys as if I'm sitting here on zoom with you.

Hopefully you guys feel that.

And I just freaking love podcasting.

And I know that I maybe don't have like as big massive numbers and results as some of these other big podcasters, but I know that I have such a loyal listenership and I do not take that lightly at all.

So thank you all for being here.

Also in Q2, I crossed 25,000 downloads overall.

So like another huge milestone for the podcast.

So that was really, really amazing.

As far as revenue and or profit, pretty flat compared to Q1, right?

So from Q1 or.

No, no.

What did I compare to?

I compared it to Q2 of last year.

So pretty even Steven not seeing a massive growth year yet.

But we're maintaining and I'm grateful for that.

We're maintaining because offers are different business models a little bit different this year.

So to be maintaining is amazing.

Okay.

Also, in May, I had one of my highest revenue months that I think I had had in probably 12 months.

Maybe, maybe not quite 12 months, but it was quite a long time.

It was a massive.

It was a huge milestone for me.

I felt so good about it.

And then I'll say June right after.

It was one of my lowest revenue months.

So again, you ride the waves and I. I see what happened.

Part of what brought May's revenue up so high was that it was I launched out two events and I sold tickets to those events.

So because I had tickets sold, that increased revenue quite a bit.

However, it did not increase profit.

Right.

Because none of that revenue was revenue or money that was able to be spent that I could pay to myself because there are a direct expense associated with that and that.

I'm going to talk about that in a minute.

So again, like highest revin new month.

Okay, I think that is so important.

I talk about this all the time.

Revenue is not the same as profit.

I could not take that money and pay myself with it.

Right?

It's not like I just had a banger and month and it was like, woohoo, let me go and pay off XYZ credit card.

Like no, that didn't happen because that money's got to sit in the bank account because there are expenses associated with it because there it's events.

Okay, which, let's talk about the events.

So in Q2 I launched out two events.

All right?

I launched out an event that I was hosting in Nashville, Tennessee, partnered and collaborated with somebody else on, and an event in Boston which I have wanted to host for years.

Because I have so many amazing, brilliant clients and colleagues and connections in Boston.

And I just want to meet all of you guys.

So if you are in Boston, I want to make sure.

Go click the link in the show notes.

Okay.

But let's talk about the events.

So in April, when this all started and I was doing the events, I had started talking to this woman about the Tennessee event back in January.

Super excited.

I met her through a mutual friend.

We were referred to each other.

I told her I would love to come to Nashville.

I've been dying to get to Nashville.

I've never been to Nashville.

And I was like, I'd love to eventually, like, host an.

An event there.

And she was like, let's do it.

I've got a huge audience here.

I don't serve your same client.

She's moved into working primarily with, like, custom or more like the home builder home industry world, which is more of like a 5 to $10 million range revenue company.

So big, big company.

So she doesn't work in the solopreneur space anymore, but she's like, I used to.

And I still have quite an audience, but I don't serve them anymore.

I'd love to have a.

A trusted source to refer them to.

So I was like, okay, cool.

And.

And then there are just some things that had happened that kind of made me feel like I'm not sure her audience is as big as she says it is.

And then my grandmother got really sick and was starting, you know, end of life was starting.

And we knew this.

And I was like, I don't know if I can do this.

I don't know if I can do this.

I don't have an audience there.

I don't know if I have the capacity to sell tickets.

I just don't know if we can do it.

And she was like, michelle, all you really need to do is show up.

We got the space for free.

You.

You don't have to do anything.

Like, it, like, literally, I got this.

I'll sell the tickets.

You know, the content you're teaching.

You don't have to prepare anything.

Let's just do it.

But my gut kept telling me, like, there's something.

It just doesn't feel right.

It's not going to work out.

Okay, well, I sold three tickets immediately to it.

And then, like, three weeks before the event, she had not sold a single ticket.

And I was like on her, I was like, what's going on?

Like, I told you, I don't have an audience there.

Long story short, we decided to cancel the event.

I was like, I can't do this.

I can't do it.

Let's just cancel the event.

And so I had to refund tickets and.

Which kind of sucked.

But again, this is such a lesson in listening to your gut.

Like, my gut told me that this year was not the year to do it, that I need to focus on building an audience there.

And I didn't.

And I was just like, I'm just.

I.

Whatever.

We had to cancel it.

And then my grandmother ended up passing away.

And the funeral is the same week.

So everything happens for a reason.

My gut knew.

My gut just knew, and I should have listened to it.

And so that has been such a big, wonderful lesson for all of, like, Q2 is, like, such an underlying theme of just trusting and listening to my gut.

I am a sacral generator.

Like, my gut literally is my decision source, and I'm ignoring it.

And so that.

And every time I ignore it, something happens like this, right?

And so really learning to trust and lean into my gut has been such a.

A huge lesson for Q2.

Also in Q2, I bartered with two people.

And I know people have a lot of thoughts about that, and people probably.

And I, you know, I really hesitated on it for.

Because I was like, man, if people see that I'm bartering, they're going to wonder why I can't just pay.

They're going to think my business isn't doing well, like, I'm such a failure, whatever.

And I was like, you know what?

I don't care.

Like, I love a good barter, and as long as it's equal for both parties, like, there is so much power in that.

And I know that people say there's like an energy exchange when money changes hands and this and that, and it's like, yeah, okay, but there's still an equal energy exchange when both parties are equally invested in making sure that they fulfill both ends of their, like, their end of the deal.

And I'll be honest.

Like, I have two that I'm doing right now.

I'm still in doing them, and they're working out beautifully.

Okay.

I bartered out messaging and I bartered out social content for Instagram.

There's another lesson coming on that one.

But I literally was like, I don't want to do it.

I just need somebody else to do it.

So I found somebody and we bartered, and it's been amazing.

And both people have been.

In my world.

Both people had been like, leads.

They had both wanted to work with me.

Like, it really worked out beautiful for both of us.

And so I'm a huge fan of barters.

Granted.

Do barters pay the bills?

No.

But do barters help you grow your business in other ways in which grow and build your and pay the bills?

Yes.

So, like, if you are, you know, again, they get a bad rap.

I think they can be.

There's definitely negative experiences.

We've all had them.

But, like, let's not remember the negative experience and let's remember the positive experience.

Okay, so I'm bartering with two people and it's working out well.

Let's talk about the events.

So the other event that I launched is happening in Boston, and I'm so freaking excited about this event.

So this one is September 9th, and it's called the Middle.

And this name came to me literally in the middle of the night one night.

And I was like, this is it.

This is what I'm calling it.

And you guys have heard me talk about this on the podcast, about how business ownership is literally a journey through the middle.

And I think so many business owners try to get out of the middle, but the reality is the middle is the middle, right?

Unless you are brand new or exiting, you're living in the middle.

And so I wanted to create an event for those that are living in the middle, which is AKA every business owner, but also an event where we could just talk about it, right?

We could talk about the fact that some seasons in the middle are really freaking hard.

Some seasons in the middle are easy breezy, right?

Some seasons in the middle are so freaking beautiful and successful and amazing.

And I wanted a space where people could come and talk about it.

And what I did not want to create was an event where people just sit and listen.

Because I've been to so many events over the past almost decade that I have been doing this.

And I will tell you the.

The best, best ROI always comes from the conversations from those random.

Just let's talk.

Let's just yap it out, okay?

And so that's what this event is.

And I literally put in there, like, it came to me.

I was like, you're going to call it the Middle and you're going to tell everybody it's for the yappers.

Because I'm a verbal processor, I love to verbally process in.

When I was at Power Table Live, I had a couple conversations with people who just verbally process to me, and they were like, man, you helped me more in the past 10 minutes than the past four months of me trying to figure this out on my own.

Like, that is a freaking power of being in a room where people can just hear you, where you can just share what is going on.

So that event.

Excuse me, that event is happening September 9th.

I'm so excited about that.

There's 40 tickets available.

Some of them are already sold, depending on when you're listening to this again.

September 9th, there is a retreat that I'm doing on the 10th and 11th.

Again, that's more of like a private invite because there's only 10 spots if you're interested in staying for the retreat.

I'm not doing a retreat in Florida this year.

I am doing it in Boston.

It's right on the coast up in New England.

I'm so excited.

What a beautiful.

I love fall.

I'm so excited to be up there.

So, yes, I.

The tickets are 397.

That includes your breakfast, your lunch.

It includes there's an opportunity for a networking event prior the day, the night before.

If you're coming in from out of town and you want to meet up at the hotel, there's networking the night before.

So, yeah, everything's included.

It's going to be amazing.

And my job and my goal, I'm working with an event coordinator as well.

We are setting it up so that literally every person in the room will meet every person.

So this is not like, come and sit with your friends and hang out in your little cliques.

There is a lot of that that happens in events.

I see it across all events, across the board, right?

People go and travel to an event.

Like, I love traveling to an event with a friend.

There's nothing like having a wing woman.

But also, too, the beautiful part about traveling with a friend is like, you divide and conquer, right?

Like, you both go your separate ways.

You meet your people, you come back to the room, you talk about who you met, and then you kind of go and you introduce each other.

Like, that's the power of it.

Not just to sit and talk to the same people you already know, right?

So anyway, that I'm very, very excited about.

That's probably one of the most exciting things that happened in Q2 for me is the launch of that event.

So, for sure, click the link in the show notes, grab your ticket.

And here's what I also want you to remember about this event is that there is an.

I have been building an audience in the Boston, New England area for upwards of five years.

And some of these people are not active on social, and they are not active on Instagram, and they are not active in a lot of these circles that we operate in.

So what a beautiful freaking way for you to go and meet new people that you likely will have never met because they aren't in your circle.

Right.

Like, that's what I want you to remember is so many people go to events that everybody's going to, which is fine and wonderful, but, like, go to an event where you're going to meet new people.

Like, go to an event where these people aren't hanging out.

Like, a lot of the people that have already purchased tickets do not hang out on social media.

All right?

So amazing opportunity to meet new people.

Okay, so that's that.

Now let's talk about social media, because I definitely fell into the trap.

So when I went to powertable Live, everybody in their freaking brother on powertable Live is on Instagram.

And I love that, and I love connecting with all of them on Instagram.

But there was a lot of chatter about being on Instagram, being on socials, hanging out, creat content, if you want to get seen as an authority, getting picked as a speaker, blah, blah, blah.

So I came back and I was like, you know what?

I'm going to give Instagram a go.

And I. I'm going to do that.

And then a couple weeks later, I was like, you know what?

I'm going to join this TikTok cohort that I have been following and wanting to be in because I freaking love TikTok as a consumer.

And all of a sudden, I literally went from, like, hanging out on threads to trying to be on TikTok Instagram threads, still hanging out on Facebook, creating content for my podcast, creating content for my private podcast, Back Pocket Insights, writing my email newsletter, and I'm like, what in the actual fuck is going on?

I literally have never felt so overwhelmed, so overstimulated, so shut down in my life because I was so overstretched by content.

Like, holy freaking shit.

There's only so much freaking content one person can create.

And I know if you're listening to this, you're like, probably.

Why didn't you just repurpose it?

Like, take your podcast, turn it into your email, turn it into your Instagram.

That all sounds well and good, but, like, it's really not as easy as people make it out to be, right?

Like, yes, it can happen.

I'm not saying that there isn't a flow for it, but I personally didn't have that flow.

And each of these platforms really kind of requires a different entry point and a different style of content.

So you're still creating, right?

Like you still are creating.

Even if you have the same theme, you're still creating.

I literally shut down.

Like I had a full on meltdown.

I, I was like one of the services that I was bartering was for Instagram and she's wonderful and she's amazing, but we were creating so much content and then I had to have my ba posting it all.

It was so overwhelming, so overwhelming.

And at the end of the day, I love being on my podcast.

Like I like to yap, I'm a talker, I wanna, I love being my email.

Okay, so here I am trying to force this short form content.

I'm having a meltdown.

I'm completely shutting down.

I'm like, something's gotta give.

Okay?

So I'm still trying to figure it out.

My VA's are like, Michelle, let's give each platform a job.

So we did that.

It helped a little bit.

It was still overwhelming.

I'm going to come back to this, okay?

So all the while I'm doing all of this, I'm launching all this, I'm trying to be on all these platforms and then I decide, let me launch a couple of new offers.

Because I thought to myself, if I'm going to host an event in Tennessee where I have a brand new audience, to me, these are cold people.

I want to have something where I can continue to sell to them.

Right?

Because that's a conversion event.

You always have a next step for people.

I teach, teach this.

I, I live it, breathe it.

And I was like, I don't really have a next step for them because FBA is a 12 month seven.

It's a big commitment.

So I was like, what can I do?

What can I, whatever.

So I decide I'm going to run this eight week mastermind called Make Shit Happen.

And it was literally just essentially step six in my framework in a 60 day period.

Still love it.

I love the idea of it.

But I was like, why am I doing this?

And I put it out there and I got a ton of feedback around summer and because people didn't want to commit in the summer and they were too busy and yada, yada, yada, whatever.

But at the end of the day, the reality is, is I really didn't want to do it.

I was doing it because I felt like I had to, because I felt like I needed to do this.

And then the event got canceled and.

Wow.

Okay, let me just say that I literally, I. I don't know what happened to me in Q2, but somehow I became this, like, person that just felt like she needed to create constantly.

And it literally landed me in a.

A total shutdown.

Literal total shutdown.

Then in the middle of all of that, my grandmother passes away.

So add grief on top of that.

And now my tolerance level for almost all of it is null.

And I'm now in a position of, like, this.

I'm not doing any of it.

And then a good friend of mine tells me about this custom GPT that she purchased that was all about your human design.

And it really dove into, like, what was next for you in this next season based on.

You gave it a bunch of information, all this thing.

It was so ridiculously validating for me.

And honestly, all it did was it didn't teach me a whole lot new.

I definitely learned a lot new.

But basically what it taught me was like, Michelle, do what you're good at.

Go back to what you're good at.

Go back to what you love.

Right?

And short form content is not my love.

I love, I love threads.

But, like, creating a ton of content is not my, my, my true love here.

So I paired back my Instagram.

I'm still doing TikTok, but I'm doing it in my own way.

I'm just like, I understand that there's certain strategies that work better on TikTok, but I'm like, if I'm going to show up on a platform like that, I've got to do it my own way.

So again, I'm doing it and I'm.

I'm having fun with that.

Like, I just decided I'm going to have fun over there, and I'm having fun.

And it's so.

It's slow.

It's super slow.

And you know, who knows?

Maybe I'll stay, maybe I won't.

I don't know.

I'm gonna give it some time.

But also just simplification.

Simplification.

And coming back to what I know works and you know, what works for me is talking to all of you.

Like, I love to have coffee, chats.

I love it.

My regenerator heart loves it.

It gives me something to respond to.

It helps me create content.

It inspires me, it lights me up, it excites me.

The ex, you know, the extrovert in me loves to.

I just freakin love relationship marketing.

Attraction marketing has never been my jam.

I'm not saying it doesn't Work, I'm.

It works beautifully.

It's not for me.

And one of the things that that human design thing told me was like, you are not meant to go wide, you are meant to go deep, right?

Like go talk to the same seven people that want to stay in your world forever.

And I have always felt that way.

And I'm like, I let myself get off the rails because there's just a lot of noise, right?

There's a lot of communities.

This like wanting to be a part of community and feeling like I had to do something to be a part of that community and like feeling like I had to do something, you know?

And at the end of the day, like, I love being in networking groups and I love just connecting as a human, right?

So if we have not chatted, please, let's get a chat on the calendar because that is.

I just love pouring into my people.

I love pouring into my people and I'm never gonna stop doing it.

And maybe it's not what other coaches would do, maybe it's not how other people are growing, maybe it's not going to get me to twenty thousand dollar months in the fastest way.

But you know what, it's what's going to light me up because the other things maybe will work faster, but they're going to burn me out and they're going to shut me down.

And it happened.

And so if it's going to shut you down, what the is the point, right?

Because that's not sustainable.

So in that, let me tell you about this too.

I lost two prospects or a client.

One of them had a client and then she reneged on her contract, she wanted out.

And I'm never going to be the coach that holds somebody to a contract that they don't want to be in.

And so I lost her.

And it was like right after my grandmother passed away.

So of course I cried.

And then a week later, like five days later, I lost another prospect that I thought was a really hot prospect.

I was so freaking excited to work with her, like so excited to work with her.

And I didn't.

And she ended up signing up for something else.

And it hurt.

And I cried again.

I cried again, again.

Grief, grief hits you.

But here's what I realized is I really looked at and I, I'm not one, I'm going to take radical responsibility for this.

I'm not going to sit here and say anything about any person.

Everybody has the right to make their own decisions.

But one of the biggest pieces of feedback that I got from almost every single prospect that I had a conversation with was the commitment of fea.

Now I was only promoting Focus Visionary Accelerator.

It was a 12 month commitment.

Now I didn't make it a 12 month commitment because I was trying to lock people in.

I made it a 12 month commitment because last year it was a six month commitment and it had a 88% renewal rate.

So I was like, well, if everybody is staying, why not just make it 12 months?

But here's the thing that's they stayed because they had a chance to try it at a much lower commitment, at a much higher, lower price point.

And I get that.

And I had to really do some soul searching there too because I'm like, there's very few things I'm committing to 12 months.

I even like, I wouldn't even commit to something that was like 44amonth for 12 months because I committed to something that was $49 for 12 months and I couldn't get out of it and I didn't use it because it wasn't the right fit for me and I still had to pay for it.

And I was like, I, this freaking sucks.

I don't want to do this.

So I, I had to really sit with that.

And I was like, at the end of the day, again, I don't care what works for everybody else.

Every strategy works, but they are not all going to work for you.

And I feel like Q2 was literally a lesson of what works for me and to just come back to it.

Like for the love of God, just come back to what works.

And so you are hearing it first.

I, FEA is no longer a 12 month commitment and I feel so freaking good about it and I am so excited and I hope you can hear the energy in my voice coming through this microphone.

Like it feels so good.

Because the other thing that I realized is that I love working one to one and I miss working one to one.

I love having a group, but there is something so spectacularly special about also working one to one and I wanted that hybrid.

So here's where we're at.

FVA now is a four month commitment to start and it includes one to one.

And I am so excited about that because I know that if I onboard clients and I get them going and we dive deep into the Focus Visionary framework and I help them find the gaps and see the potential and see where there are things leaking.

I have a new client that I'm working with and she literally sent me a message.

And she's like, Michelle, I told my husband last night, I finally feel like I have somebody in my corner that is going to help me truly hit my goals.

Like, and we immediately, in one call, found her $1,200 a month that was leaking out of her business that she didn't need to, but was, you know, that she did not need to be paying for.

I found somebody else $800 a month in something that they were paying for that they didn't need.

And we saw where there was gaps.

She's like, I don't have any leads.

She actually had five really hot leads that she had just ghosted.

Like, I know if I can dive deep in with my clients.

I actually just did a one to one with a FBA client yesterday.

And we dove deep into her pricing and her, her plan to scale and grow and hit her revenue goals.

And like, when we broke it down, she had this like thought in her head that like revenue and like these big financial goals and these things that she wanted to achieve, they felt like miles and miles and miles away.

And when we looked at it on paper, I just kept saying to her, yeah, we already accounted for that.

Like, it's there, it's there.

And she's like, so you mean to tell me if I get this, all of I literally get my entire wish list.

And I'm like, yeah, like, that's what happens when you look at the facts.

But I just know that so many business owners just aren't going to do it for themselves.

And they're not.

And even if they do it for themselves, they're not going to like, go as deep as I can help them go.

And I want to do that.

So FBA is four months.

It's 7:50amonth for four months.

And it includes one to one with me in addition to the group.

So you get the best of both worlds.

You get to learn from others, you get to hear, you get the resident experts, you get all of the things for four months.

And then if you want to stay, which 9, 88% of people do, the price drops down to $500 a month.

And you can stay for $500 a month as long as you freaking want.

It is, there's some like levels of commitment type of thing.

But again, I just wanted to create a space where people felt like, let me try it, let me get in, let me get a really amazing experience and then make your decision.

And that feels so good.

My God, I'm so excited.

So if you've been eyeing FVA and you're like, I don't want to do the 12 month commitment.

I hear you, I hear you.

And now you don't have to.

So let's talk.

Okay, send me a message.

Let's talk about it.

Because I literally am so excited and you know, because I love to do incentives for the first couple people that sign up for something that's brand new.

Like if you tell me that you heard this on the podcast, I literally am going to work something for you.

So let's talk about that too.

So that's really exciting.

And I'm going back to doing some high level one to one work more consulting, strategic advisory role.

I really want to dive deep in with a couple business owners, like maybe one or two at a time.

That's a much higher package.

Definitely a more established business.

Ones that are like I've been really talking with my husband about the company he's working for.

I mean that's a big company, brick and mortar.

Doing some more of that.

I'm going back to in person networking.

I found some groups here that friends of mine really love.

They're a little bit further from me, but that's okay, I'll drive.

I'm just going back to what works for me.

One to one FVA simple.

I still have my asynchronous offers.

I did, I did launch a couple Async offers out for people that just want to like taste to trust.

Like I think that you, we are definitely living in an economy where you need a little bit of that taste to trust.

So meaning like people can get a taste of you.

I have bought so many taste to trust offers this year and again, am I my own best client?

Like am I my buyer?

Right?

Like I think we have to think about are, are we our buyers?

Sometimes yes, sometimes no.

But I also know that my buying habits are very similar to my clients buying habits and so I have to take that into consideration.

And so yeah, I'm not doing a 12 month commitment anymore and that feels amazing.

And I am offering some high level one to one again because I love being in on more of the consulting strategic advisory.

So again it's still, it's still following the focus visionary framework, but it's a much deeper dive.

I'm doing some of the trend analysis like really looking at the business, crunching some of the numbers for the creatives that hate running and looking at numbers and all the things and trying to find the trends and patterns and you know, just really looking at it through the pricing and understanding and optimizing for profitability.

So that's a much bigger package.

But yeah, that's only a four month commitment too.

So.

Super excited about that.

So, yeah, that's pretty much my Q2 debrief is.

It was a. I would call it a quarter of coming home.

Coming home to myself, coming home to what I know works.

Coming home to just shutting out all the noise.

I do a pretty good job at keeping the noise at bay.

But once in a while it creeps in and in this quarter it did.

It crept in on me.

So yeah, that's what.

That's what it looks like.

So overall I'm gonna, I'm gonna consider it a success.

Even though, like, on paper, not that impressive.

Not gonna lie, not that impressive on paper, not.

Not massive growth.

We already talked about that.

But there are so many other things that are working and that feels so good.

I did get accepted to speak at two other events.

One in August, one in October.

I'm still debating on the August one, but I think I'm gonna do that.

I'm gonna go to the SBDC event here in Florida.

I'm really excited about that.

So, yeah, like there's so many fun, amazing things going on.

Back Pocket Insights, I switched that up.

So you guys knew about that.

So that's my free private podcast, if you're not there yet.

And we launched out the Mastermind component to that.

So there's a monthly mast Mastermind.

It was amazing.

We had somebody come in and ask a pricing question and she was feeling very conflicted because somebody had told her she needed to raise her price because that's everybody's standard piece of advice is raise your price.

And she didn't want to raise her price.

And so we talked to her and we really listened and we really helped her to kind of self analyze this.

And she dropped the price and she sold tickets and she sold, she sold spots to this new offer and she changed it all in a matter of 15 minutes on a hot seat inside the Back Pocket Insights Mastermind.

So that's another taste to trust offer if you want to just jump into my world.

But you're again, not ready for fva.

One of the things that I also really focused on is making sure that I have what I'm calling my offer world.

And I'm actually teaching a workshop to my paid clients about this.

And it's all about making sure that you have again that you're not creating offers that speak to a bunch of different audiences.

Right?

Like I am not creating offers that speak to the audience that wants to DIY their business strategy and DIY their growth and also speaking to the established business owner that doesn't want to do any of it.

Right.

I am speaking to the same one ideal client, but what I am doing is giving everybody an option to come in at their own pace.

Right?

They have a different entry into my world and they have different paths that they can stay in my world.

So somebody may start with FVA and then go to asynchronous one to one.

Somebody may come in on one to one high level support and then move to FVA because they just need, they don't need the one to one anymore and they just need fva.

Right.

The all of them cross promote each other and they are paths that work seamlessly but they just give people different entry points.

And so I think that that is so important and maybe I'll do a different podcast episode on that for you guys.

But yeah, anyway, I'd love to hear your feedback.

Tell me how you have been feeling.

Was Q2 a little like wonky as well?

Or was it like the best Q2 you've ever had?

Was it just super flat?

I just, I'd love to hear, I love to hear everybody's different perspectives because I definitely have clients where Q2 was like a banger freaking quarter for them.

And then there's other ones that are like me that were just kind of feeling super off and energy wise and just kind of feeling all over the place.

I don't know what it is.

I don't know if it was the fire horse energy or what.

But yeah, there's that.

I'm going to talk a little bit deeper about that on another episode.

So there's my Q2 debrief for you and I'd love to hear what resonated.

I'll talk to you soon.