This episode is sponsored by Tally – the loyalty platform from Phaedon.

Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.

See what’s possible at TallyLoyalty.com

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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Steve Habbi , award-winning brand leader, shares how loyalty goes beyond points. Discover how utility, seamless experiences, emotional resonance, and AI-driven personalization can turn customers into lifelong fans. From HSBC and the London Stock Exchange to Formula One, learn actionable insights on building loyalty through memorable experiences.

Hosted by Nyeleti Sue-Angel Nkuna

Show notes:

1) Steve Habbi

2) Soler Coaster

3) Book Recommendation: Guns, Germs, and Steel: The Fates of Human Societies