Unlocking the Power of Amazon and E-Commerce with Aalap Shah of 1o8
In a recent episode of
The Thoughtful Entrepreneur, we had the pleasure of hosting Aalap Shah, founder and CEO of 1o8, a marketing agency specializing in helping manufacturers and consumer packaged goods (CPG) brands transition into the e-commerce space. Based in Chicago, 1o8 helps brands create meaningful online presences, optimize their Amazon listings, and leverage social media to grow their reach.
From CPA to E-Commerce Innovator
Aalap's journey is a fascinating one. Starting as an accountant, he discovered his passion for retail and e-commerce through his entrepreneurial ventures. From owning toy stores in the Chicago suburbs to co-founding a social media agency, Aalap honed his expertise in consumer goods and digital marketing. Today, his work at 1o8 combines his love for technology and business, helping brands succeed in an increasingly digital marketplace.
Why E-Commerce is Essential
Aalap emphasized the advantages of building a presence on platforms like Amazon. By establishing an online storefront, brands can gather valuable sales data, demonstrate proven market demand, and even strengthen their pitch to big-box retailers. He shared his approach to helping clients navigate the complexities of Amazon and other e-commerce platforms, from optimizing product listings to driving traffic through paid ads and social media.
Insights on Influencer Marketing
When discussing the role of influencers in today’s market, Aalap highlighted the importance of authenticity. His advice? Curate partnerships with brands you genuinely use and love. By focusing on meaningful, real connections, influencers can build stronger communities and create more impactful content.
Who Can Benefit from 1o8’s Expertise?
Aalap’s ideal clients are manufacturers and CPG brands looking to expand their online footprint. Whether it’s creating a standout Amazon storefront, developing a Shopify site, or running geo-targeted ad campaigns, 1o8 helps brands tap into the power of e-commerce to drive growth.
Want to learn more about Aalap Shah and 1o8? Visit
1o8’s website to explore how they can help your brand thrive online.
Additional Resources:
- Link to Shopify (e-commerce platform discussed in the interview).
- Link to Amazon Seller Central for information on setting up an Amazon storefront.
- Link to DePaul University (Aalap’s alma mater).
- Link to Facebook Ads (for geo-targeted campaigns).
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Links Mentioned in this Episode:
Want to learn more?
On LinkedIn:
https://www.linkedin.com/company/1o8agency/
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