Steve Cox is the Chief Evangelist at IRIS Software. Shownotes:

• What a chief evangelist actually does in an accounting software company
• How the accounting profession has changed over the last few years, and the impact technology is having on firms
• Accountancy is in a healthy place because companies are increasingly reliant on the advice and expertise they provide
• How IRIS is helping accountants and their clients in this time of huge technological change
• The multiple meanings of profitability and the different ways it can be identified and improved
• There should be no 'data lags' in a business - there is no excuses for an accountant not having the most up to date 'real time' data
• Data can be overwhelming - it's the accountants job to bring it to life and make it useful to clients
• How EBITDA is the true metric of the profitability of a business, though it's not just cash but how that's invested
• The key difference between cash and cash flow for a business, and how accountants can best improve their clients' profitability
• The biggest challenge for businesses and accounting firms when it comes to growth is recruiting enough of the right people to drive it
• All accountants and business owners are on a learning curve, and must seek out the right knowledge and advice to succeed
• The 'one throat to choke' approach for getting the best advice
• How IRIS resource, support and train accountants to serve their clients optimally
• Most people only know a quarter of the functionality of a piece of software
• Compliance and automation bring efficiencies, but productivity is more strategic - it ensures you're doing the right things
• The 3 main hurdles that stop accounting firms and their business clients from being more productive
• Accountants are just as much change agents as finance professionals in advising their clients
• How IRIS help with automation of workflow, processes and tasks of their customers
• What IRIS found out about their customers when giving out awards fot their individual successes
• The secret to getting the most out of IRIS is coming to IRIS World, because it hits all the senses!
• The joined up ecosystem and natural synergy of IRIS with education, HR and accountancy
• The next wave of change coming up for the accounting world over the next few years, and how IRIS is staying one step ahead
• The role of the accountant is going to change from number cruncher to data analyst and forensic scientist
• Encouraging words for accountants in today's rapidly changing world.

https://www.linkedin.com/in/stevenchristophercox/