Here’s part two of my interview with producer and voice director, Jeff Howell. We talked about what specifically ad agencies are considering when choosing talent for a voiceover gig and the most important thing that will influence their decision.

We also discussed:

• How the dubbing work Jeff does has been affected by the COVID-19 shutdowns (during which time we recorded this episode)
• Why historically, dubbing has had a bad rap
• The difference in how people are receiving programming these days
• How Jeff chooses talent for dubbing
• How Jeff brings reality to a dubbing performance
• Why great actors often miss the mark and blow their voiceover auditions 
• How sound and audio have historically been on the back burner while the visual has been stressed more
• Why it doesn’t work when TV spots are pulled and run as radio spots
• How Jeff gets emotional performances from voice actors
• What has changed with promos during the COVID-19 shutdowns
• The PSA project Jeff is currently working on
• What else Jeff has going on right now

To learn more about Jeff and his work, you can visit http://www.jeffhowellvo.com or email him through his website to connect.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!

And if you're interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?