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The Apex Interviews Episode 31: Chris Bangle
Episode 3127th June 2021 • The Apex • The Apex by Custodian

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If you've driven a consumer automobile in the last 20 years, or argued about the aesthetics of modern cars with friends, you've been engaging with the world of our guest this week, automotive designer Chris Bangle. Having started his career at Opel and Fiat, in 1992 Chris was named the first American chief of design at BMW. Over the next 17 years he went on to carve a legacy of distinctive, sculptural designs which set out a new paradigm for the premium car segment. Today Chris is managing director of Chris Bangle Associates, a design studio in the Piemonte Region of Italy which turns its skills to everything from luxury yachts to drinks bottles, and earlier this year, Chris was awarded the 2021 American Prize for Design, recognising his immense contribution to transportation design. He spoke to us about his experiences at BMW, the pitfalls of modern car development and his radical suggestions for the future of transportation. Read the interview here: Learn about Custodian here: