11. Turning Music From a Passion Into a Career - with Two Friends
You may know Matt Halper and Eli Sones from their viral Big Booty Mixes. Together they form the music-making duo Two Friends. They started making music in high school, continued it as a hobby while they were at college then turned it into a real career after they graduated.
Being able to work on their music while they were still at college gave them an opportunity to work on their brand without the pressure of having to make money from it. We discuss how important it is for them to enjoy what they’re doing and make authentic connections with their fans.