FIFA Women´s World Cup 2023 is finally here!

In this episode, the founder of Sporting Sheroes and our guest host Karen Ramirez highlight the commercial challenges and opportunities surrounding the event. She emphasizes the importance of securing sponsors aligned with the tournament’s values and relatability while cautioning against deals that go against morals.

Karen also stresses the need for strategic planning, documenting the journey, and implementing risk and reputational management measures. Despite the hurdles faced, she encourages support for women’s sports and celebrates the incredible athletes participating in the tournament.