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#369: Sally Beauty Shares A Focus on NPS and Diversity to Drive Customer Loyalty
Episode 36920th April 2023 • Let's Talk Loyalty • Paula Thomas
00:00:00 00:44:49

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Sally Beauty is a US based distributor and retailer of professional beauty products to both retail consumers and beauty salon professionals worldwide, and for the last two years, its Sally Beauty™ Rewards program account has been recognized by American consumers as one of their favorite loyalty programs.

In this episode of "Let's Talk Loyalty", Gabriel Trujillo, Vice President CRM, Loyalty, Customer Analytics and Research at Sally Beauty shares his insights on how the brand continues to achieve this superb recognition for their loyalty program, driven by their extensive network of stores, and their inclusive workplace, which together deliver an incredibly high NPS score.

Listen to learn some secrets to this success of this industry-leading retailer and their incredible customer loyalty.


Show Notes:

1) Sally Beauty

2) Sally Beauty™ Rewards⁠

3) Gabriel Trujillo

4) Newsweek: Americas Best Loyalty Programs 2023 - Sally Beauty

5) Sally Beauty - Investor Relations Presentation





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