Highclere Castle, the real Downton Abbey, is one of the most famous houses in the world. But what does it really take to run it as a modern business?

In this episode of All About Business, James speaks with Fiona, Lady Carnarvon, custodian of Highclere Castle, about managing a 1,300-year-old heritage estate with roots dating back to 749 AD. She shares how Downton Abbey transformed Highclere’s global profile, what it is like to live and work alongside a major film production, and how the castle evolved into a year-round destination.

Lady Carnarvon discusses her entrepreneurial approach, from Christmas events and behind-the-scenes tours to virtual experiences, bestselling books, and Highclere Castle Gin, while confronting the hard economic realities of British farming and long-term stewardship.

The conversation also explores Highclere’s ghost stories, its sense of community, and why heritage, kindness, and authenticity matter more than ever in a changing world.

Timecodes

04:29 Christmas at Highclere

09:56 Tutankhamun and Downton Abbey

18:41 Challenges of modern farming

27:11 Ghost stories and blessings

36:45 The mysterious death of Lord Carnarvon

43:38 The success of Highclere Castle Gin

48:03 Building a brand and community

56:43 Final thoughts and future plans

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This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk