1. “The purpose of a pitch is to stimulate interest, not to close a deal.” - Guy Kawasaki
2. Become a person worth watching with relevant, clear marketing messaging every time so you can grow your audience of raving fans.  
3. Shared promises create trust, shared problems create understanding, shared solutions create hope and shared invitations (calls to action) open the door for transformation. The difference between sharing “nice information” and opening the door to transformation is effective marketing messaging that encourages your audience to take action (subscribing to your channel, visiting your website, or engaging with your brand in some other way). A clear call-to-action (invitation) becomes your marketing messaging and will help guide your viewers towards the next step in their relationship with you.
4. Revisit the video you created in Episode 11 and add a clear call to action (invitation). Be sure to include the one thing you want your viewers to do next, in a clear and simple way. 
5. [TAKE ACTION] Do this now! Record a new 3-minute video that includes all four elements of the Marketing Messaging Formula and share it on social media. Notice who is taking action. 

Remember, if you want direct, live support from us for your TV Talk Show, then contact us today at TVTalkShowFormula.info.

Each week we will walk through an easy-to-follow, proven, plug-and-play way to get YOUR podcast done, 13 minutes at a time, in just 13 weeks.

So follow the formula each week. And welcome to the show.

MEET THE HOSTS

Declan Oceguera

International TV Producer & Talk Show Host, Visionary Media Institute Founder 

Declan Oceguera is a video and TV Talk Show Host whose TV Talk Show Formula has impacted over 100,000 lives globally and gives business owners and entrepreneurs a simple way to make a positive impact while sharing their vision and services with an aligned audience. Via his flagship training program, The Authority & Visibility Accelerator, Declan shows visionary authors, coaches and course creators how to transform their life experiences into attention-getting videos that magnetize their ideal customers. Declan’s life mission is to elevate consciousness in the world and that’s why he teaches heart-centered experts how to broadcast their brilliance by hosting their own TV show. If you’d like to learn more about the TV Talk Show Formula, contact Declan today for an exploration call. 

Donna Kunde

Global Radio Authority & Podcast Expert, IBGR Co-Founder

Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.