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Counter Talks Episode #38: Lightning Lifts: Rob Messina, JLG
Episode 4119th August 2022 • Counter Talks • Canadian Rental Service
00:00:00 00:45:25

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With auto companies promising to eliminate internal combustion engine vehicles and cities banning fuel-burning equipment on jobsites, the end of gas and diesel engines powering the equipment we rent may be in sight in our lifetimes. Rob Messina, vice-president of product development for JLG, joins Counter Talks to bring us up to speed on the state of technology in electrified aerial equipment as he’s seeing it while making and marketing these products around the world. Messina talks about why battery-powered equipment is getting more popular; where it works best and where it doesn’t; how engineers are making storage better; why charge times aren’t as short as we might like; what rental companies need to know when they go electric; and why we better not fire our engine mechanics just yet.

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