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#90: Giving to Others Through Your Online Presence with Bob Burg
Episode 9017th May 2022 • The Book Marketing Action Podcast • Weaving Influence
00:00:00 00:20:23

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This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by Bob Burg – Hall of Fame Keynote Speaker and Bestselling Coauthor of The Go-Giver. During the episode, Bob and Becky discuss the second commitment of Reach: Generosity. Bob shares about the importance of giving value to others and why there's nothing manipulative or self-sacrificial about it. Being generous is simply a fulfilling and profitable way of doing business. During the episode, Bob also shares:

  • About himself, his work in the world, and his books.
  • His definition of giving.
  • Some of the authors he admires and how they provide immense value through their online presence.
  • How he has been generous to others through his online presence over the years.
  • The impact he has seen from giving value to others as it relates to creating reach for his books and his business.  
  • An in-depth explanation of the title of his book, The Go-Giver
  • Why people should embrace giving, rather than resisting it. 

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