This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by Bob Burg – Hall of Fame Keynote Speaker and Bestselling Coauthor of The Go-Giver. During the episode, Bob and Becky discuss the second commitment of Reach: Generosity. Bob shares about the importance of giving value to others and why there's nothing manipulative or self-sacrificial about it. Being generous is simply a fulfilling and profitable way of doing business. During the episode, Bob also shares:
About himself, his work in the world, and his books.
His definition of giving.
Some of the authors he admires and how they provide immense value through their online presence.
How he has been generous to others through his online presence over the years.
The impact he has seen from giving value to others as it relates to creating reach for his books and his business.
An in-depth explanation of the title of his book, The Go-Giver.
Why people should embrace giving, rather than resisting it.