With the right location targeting in place, you can improve your campaign performance and get more out of your advertising budget. And Smruti, our Junior Google Ads Specialist, is here to help as he shares the best practices for location targeting.
He shows you how to control your Google Ads campaigns so they can focus advertising on the people who are most likely to be interested in what you have to offer. He also shares how you can check the locations where you're getting traffic, and so much more.
Do you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!
Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. https://www.youtube.com/channel/UCKuk...
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
https://youtube.com/playlist?list=PLp...
🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw
🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
Apply here: https://sol8.com/apply/
💯The Ultimate Guide to Google Ads for Lead Generation:
https://sol8.com/google-ads-lead-gene...
🛒 Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecomm...
🧲 The only guide you’ll ever need for Google Ads for YouTube:
https://sol8.com/google-ads-for-youtube/
👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
--------------------------------------------------
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
--------------------------------------------------
Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...
--------------------------------------------------
👉 Want to become a Google Ads expert?
We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/
--------------------------------------------------
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://bit.ly/sol8-home
🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam
⬇️️ You can find us here ⬇️️:
Website: https://bit.ly/sol8-home
Twitter: https://twitter.com/solutions_8
Facebook: https://www.facebook.com/solutions8llc
LinkedIn: https://www.linkedin.com/organization...
In this video we're going to learn about the location
John:targeting best practices.
John:So in Google Ad, despite of targeting a certain location, you may get
John:traffic from other locations too.
John:Okay, so in this video we're going to learn how to reduce, how to stop that
John:fraud traffic coming from other locations.
John:So here each targeted location.
John:But if you change it to matched locations, you can get all the traffic
John:that coming from other locations.
John:Hi guys.
John:I'm Ruth from Solutions Eight, and in this video we're going to learn about
John:the location targeting best practices.
John:Okay?
John:So in Google ad, despite of targeting a certain location, you may get
John:traffic from other locations too.
John:We're going to learn how to reduce, how to stop that fraud
John:traffic coming from other location.
John:in Google A, first of all, you can check if you are getting
John:traffic from other locations or not by going to hear locations.
John:you'll get all the targeted locations using inside campaigns.
John:so here each targeted location.
John:But if you change it to matched locations, you can get all the traffics
John:that coming from other locations.
John:Okay.
John:So since we are using some savings and excluded the locations, all the
John:locations, we are not getting any single traffic from other locations.
John:So we will learn what are those setting and how to apply exclusions.
John:Okay?
John:Change your setting.
John:You can go to your campaigns.
John:Let's suppose this campaign in mass campaign.
John:Then you can go to settings.
John:Then you need to go here.
John:Locations, okay?
John:Then inside locations, go to your location.
John:And by default it'll, you know, select this option.
John:So we need to change it to this option.
John:This option means it's search pages or interest in regularly in or who
John:have sown interest in your targeted locations are eligible to see ads.
John:So this option means whether those people.
John:A not in your location.
John:If they have sown interest in your targeted location, they can see your ads.
John:So we are targeting United States.
John:And in United States, lot of people have shown interest.
John:Lot of people from several regions, several country have shown interest.
John:So if I choose this option I will target, I will end off targeting all
John:the locations despite of United States.
John:Okay.
John:So this is kind of very, you know very injurious situation I would say.
John:So to reduce those traffic.
John:To reduce those other locations, traffic, you need to select regions, people in
John:or regularly in your targeted locations.
John:Okay?
John:It'll reduce almost all the traffic coming from other locations.
John:But sometime uh, some you can even see some mass traffic inside that location.
John:So to remove those, even you need to exploit other
John:locations, other countries to.
John:Target exclusions.
John:Okay.
John:to add those countries to exclusion, you need to prepare all the country's list.
John:You can get all the countries list all the countries name by simply Googling, and
John:you can save, you can add to a space sheet and here, remove your targeted location
John:and you can copy all the locations.
John:Then you can go to here in exclusions, go to Advance Advanced Search, and
John:you can go to here, add locations in bulk and past all the locations.
John:Okay?
John:You can then search.
John:This is not a glitch.
John:I'm interrupting the video you're watching because I need to remind
John:you that I'm always looking for people to join our team.
John:So if you're passionate about Google Ads and you wanna work with the best
John:Google Ads agency on the planet, please go to so late.com/apply.
John:Speaking of working with the best Google Ads agency on the planet, if you're having
John:trouble with Google Ads and you want professional help, that's what we do.
John:You can go to so late.com, that's s o l eight.com to apply for your
John:free, no obligation action plan.
John:And if I've.
John:Any level of value at all, maybe think about giving me a thumbs
John:up and subscribe to our channel.
John:That's how we juice the YouTube algorithm, so they actually know
John:that I know what I'm talking about.
John:If you have questions, comments, concerns, or confessions,
John:hit me below in the comments.
John:And now back to your regularly scheduled program.
John:So here it'll detect all the locations.
John:Here.
John:You need to check double check whether all the locations are applied or not.
John:sometime it, skip some locations.
John:Yeah, it add some other locations.
John:So you need to make sure and remove those other locations here.
John:Then simply you can click here, exclude all to apply exclusion.
John:So we have already applied children and we have already excluded all the countries.
John:I'm going to cancel it after adding.
John:You can save this to apply the exclusions, so in this way you
John:can stop, you can reduce all the traffic coming from other locations.
John:So I hope you like this video.
John:If you have like this, please thumbs up and please uh, this video with your
John:friend, family colleague for a weekend.
John:And make sure to subscribe this to this channel to watch
John:this kind of valuable, detail.
John:Detail.
John:And that's it for today.
John:And you again later.
John:Thank you.