In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and co-founder of Justuno, hosts Ashley Scorpio, SVP of Revenue at Levitate Foundry, as a guest to discuss current trends in conversion marketing.

They cover various topics, including sustainability and eco-friendly initiatives in e-commerce, customer experience, optimization of the checkout stage, personalization, and search optimization.

Erik and Ashley discuss:

• creating memorable website experiences
• current trends in conversion marketing
• the need for: clear communication, proactive customer service, and easy returns to build trust and retain customers
• working through friction points with customer returns
• ensuring website accessibility and compliance
• search optimization for e-commerce sites with a large inventory
• rising costs of traditional digital advertising channels
• putting customers first in all aspects of the business

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Ashley Scorpio - https://www.linkedin.com/in/ashleyscorpio/

Justuno: https://www.justuno.com/

Levitate Foundry: https://levitatefoundry.com/