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Steven Gagnon, founder of EQUES Timepieces, talks about building a successful jewelry and watch brand in a competitive market. They discuss luxury marketing challenges, the power of storytelling, and the role of authenticity in brand growth. Steven shares insights on digital marketing, pop-up shops, AI-driven strategies, and the impact of social media. The conversation also explores community building, creative sales techniques, and overcoming obstacles like funding and failures in the luxury space.
Inside This Episode:
✔️Luxury Branding & Storytelling – How authenticity drives engagement.
✔️E-Commerce vs. Retail – The effectiveness of pop-up shops & digital marketing.
✔️Social Media & Ads – Leveraging Instagram, Google Ads & AI-driven marketing.
✔️Community Building – Strengthening customer relationships for long-term success.
✔️Creative Sales Strategies – Unique techniques that boost revenue.
✔️Overcoming Challenges – Navigating limited funding, failures & persistence in luxury.
Connect with Steven Gagnon & EQUES Timepieces:
Website: https://equestp.com/
Instagram: https://www.instagram.com/eques_timepieces/
LinkedIn: https://www.linkedin.com/company/eques-timepieces/
Facebook: https://www.facebook.com/EQUESTP
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