Welcome to our December 𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧𝐬 & 𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧𝐬 series, where experts across the nutraceutical industry discuss the top takeaways from 2021 and areas to watch in 2022! Tune in for our daily episodes to ensure you fuel your innovative thinking into the new year and beyond.
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Welcome to our December Reflections & Predictions series. Shall we welcome today's expert?
My name is Gillian Fish and I'm the CEO of the 6am agency in Sydney, Australia. In my view, the top trend from 2021 is the evolution of the description of audiences that we market to from B2C to B2H. That's business to consumer, to business to human. Why, during the time of lockdown, the lines became blurred between our personal lives and our professional lives. And what that came the need for marketers to understand their audiences, previously known as consumers in a more holistic way. We need in order to be effective in our connection to drive sales is ultimately we need to understand their hopes, their fears, the challenges that they're facing.