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32 - The Revenue Risk When CEOs Say “We Can’t Measure Event ROI"
Episode 325th February 2026 • The Breakout CEO • Jeff Holman
00:00:00 00:41:24

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In this episode of The Breakout CEO Podcast, Jeff Holman sits down with Zach Barney, founder and CEO of Mobly, to talk about a problem many growth-stage companies quietly accept.

They spend a lot on in-person events and have no real way to know what is working.

Zach explains how his background as a VP of Sales exposed a gap most teams accept as normal. Digital marketing is measured closely. In-person marketing often is not. That gap led him to start Mobly and focus on bringing clearer tracking and follow-up to face-to-face marketing.

The conversation also goes well beyond product and growth. He shares openly what it was like to run out of runway faster than expected, raise capital in a tougher market, and deal with serious anxiety while leading a growing company. He talks about getting help, being honest with his team, and why founders should not try to carry everything alone.

This episode is a realistic look at what scaling actually feels like, and how better decisions come from clarity, not optimism.

Check out Zach's work at https://www.getmobly.com/.

Say hello to Zach!

Instagram: https://www.instagram.com/getmobly/

LinkedIn: https://www.linkedin.com/in/zachbarney/

LinkedIn: https://www.linkedin.com/company/getmobly/

Think you'd be a great guest on the show? Apply https://go.intellectualstrategies.com/

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