In this episode, we dive deep into the art of live podcasting with Dorien, host of 'Strategy Talks.' We explore her unique approach to going live every week, the benefits she reaps from it, and how it adds accountability and consistency to her schedule. Dorien shares insights into her show's format, her guest selection process, and the tools she uses to run her live broadcasts smoothly. We also discuss the ROI of her podcast and how it has helped her secure speaking engagements and build visibility in her industry. Whether you're a seasoned podcaster or just starting out, this episode is packed with valuable tips and strategies to enhance your podcasting journey.

[00:42] Dorien's Unique Live Show Approach

[02:24] The Benefits of Going Live

[04:20] Handling Live Show Challenges

[05:39] Guest Preparation and Authentic Conversations

[09:11] Professional Impact and ROI

[09:49] Leveraging Social Media for Visibility

[16:41] How to Source Brilliant Guests

[22:52] Tools for Going Live, Scheduling and Content Repurposing

[27:53] The Importance of Consistency and Accountability

[32:12] Leveraging Live Shows for Visibility and Speaking Opportunities

[34:50] Advice for Starting Your Own Live Show

Get all of the resources in the show notes at https://sarahscottstudios.com/003-the-live-show-podcast-advantage-dorien-morin-van-dam-on-real-time-podcasting/

Hello, all my bizcasters.

Welcome back to another episode.

We are here in this sort of series talking with some of my favorite

podcasters and podcasting people about how they've approached podcasting.

And we've talked about all different ways for you to look

at approaching your podcast.

And today I am meeting with Dorien and she takes a very different approach.

I've been on her show before.

And what's really interesting is that she goes live and she does

a live show every single week.

Now, she'll tell you there's a little bit of flexibility in that, thank

god, because she does it at 8 a.

m.

in the morning, East Coast time which is when my kids get on the bus.

So it's a little tough for that, but she has flexibility.

But I really wanted her to share with you why she approaches it that way,

what benefit she gets from it, because we have heard from other podcasters

about this live strategy, about just going live, turning the camera on, going

live, and go with that flow rather than working with the pre-recorded type of

podcast that I'm tending to do here.

Dorien, welcome.

Thank you so much.

Dorien Morin-van Dam: Thanks

for

Dorien Morin-van Dam: inviting me.

I'm so excited.

I'm so excited to share this with everybody.

I love it.

So tell us about your show.

Dorien Morin-van Dam: All right.

It's called Strategy Talks.

It's in season three.

So year three, I basically, yay.

I just did my 100th episode.

Woohoo!

It's really good.

And it's for entrepreneurs, marketers, small business owners,

really any curious humans.

We talk about marketing, entrepreneurship, business, and it all, I tie

everything back to the Strategy.

So what's the strategy, right?

I want people to not just get, Oh, here's a tip.

Here's an idea.

I really want to dive a little bit deeper.

So you were asking how I do this.

I invite everybody to come in about 15 minutes before we start

recording or before we go live.

So in the green room, I talk with my guests.

Every single episode has a guest.

They're the expert.

And so I elevate them, which is one of my strategies.

And then we get the conversation going before we even go live.

So by the time we go live, we're already five, 10 minutes in deep.

So that way we can dig a little bit deeper because it takes a little bit

of time to set up a conversation.

So that's one of the ways that I get people talking is starting in the

green room and then going forward.

And I'm sure you want to know why I do live.

Honestly, as a busy business owner.

It's the least amount of time that I can spend with the

largest and the biggest ROI.

So I spend 30 minutes a week recording, whether I do live, sometimes I record them

ahead of time and push them out as live.

But it's 30 minutes of my time.

I spend about half an hour for each episode getting the bio, reading about

the guest getting the questions ready doing an intro, like a hook that I

want to say before I get started.

And then once it's done, I hand it off to my VA who then turns it into

a podcast, who has all the images.

I do video editing.

I do take the video.

And create little snippets, little shorts from them.

I do it because.

It makes me accountable by doing it weekly.

It holds me accountable.

Yeah.

I think that's such a huge thing.

Like for folks that have more like procrastination syndrome, right?

If you feel like you're just going to hold off or even if you record and I'm

starting to see this, even from just launching mine, that it's really easy

to sit here and record the episode and then tuck it away and be like, okay,

it's going to hang out over here.

And it's never really going to.

See the light of day.

It's going to see the light of day.

But, it just becomes really easy to say, okay, this is the fun part.

This is the part we all like to do as podcasters.

If we're doing the interview styles, we like having the

conversations we want to dive deep.

But at the end of the day, it's just okay, now we have all

this other work on the backend.

And I think the live strategies that I've seen people doing.

It really forces you out of that procrastination piece, at least in terms

of saying, okay, I've got this scheduled.

We're going live and this is what this is going to be.

One of the things I think that can make people fearful of that, at

least it would make me fearful is do you ever have anything go wrong?

In the middle of your lives or have those hiccups and things

that you can't really correct for?

Dorien Morin-van Dam: No, the only thing that's ever happened is about a year and

a half in, I started getting pitches of people who wanted to be on my podcast.

Initially, I really tapped into my network and I accepted a pitch from

somebody who had a podcast manager.

I confirmed that they were going to show up.

And then they didn't.

So it was literally five minutes before and I'm realizing not responding,

not getting, so what I did is I went live by myself and it was a big flop

and I deleted it 15 minutes later.

So that was, that's about the worst that happened.

I have people on sometimes that have never been on a podcast, certainly

people on that have never been on a live.

I tried to, I've had my own brother on who lives in the Netherlands, my daughter,

who's 23 and new in the corporate world.

I try to find different people and sometimes people want a little

phone call or they want a trial run.

And if they're really hesitant, we'll pre record, but I tell

them I'm not editing this.

So.

It's just a conversation with me.

Just whatever you can tell me, she'd be able to go out into the world.

You censor it for what you want to say.

And I want it to be authentic.

I think that's the other piece to that.

That's why this works so, so really well.

Yeah.

And do you find that you have to do a lot of coaching with

folks that don't necessarily.

Haven't had that experience yet.

Or being live or are very nervous about just that mental capacity of being live.

Dorien Morin-van Dam: Very little coaching.

I always tell them I'm holding the wheel.

So you're my passenger.

All you need to do is click on this link, show up, smile.

I'll make sure like you look good.

You sound good.

And then I'm going to ask you questions about something that you're the expert in.

You have picked a topic.

You're the expert.

Yeah, I'm feeding you questions.

I actually purposely don't give them the questions at a time because I don't want

them to pre-think about it and I don't want them to make up things in their

head and then forget and then stumble.

So that's a really good thing because there's sometimes people

ask what are you going to ask?

So then in the green room, I'll say I'll feed you the first question.

The first question is going to be about, why are you an expert in XYZ?

My question.

I said, so then once you start talking, I'll hone into something you say, and I'll

riff off of that because that's really the lovely part about the live show.

I can see reactions come in.

If people are listening or they're asking questions, I can also see my own

reaction to what the guest is saying and my wheels are spinning and I'm

thinking, Ooh, that was really smart.

I love the flow of that of being a facilitator and lifting up them

with their expertise and really digging deep in what they have to

say and getting that out of them.

It's really fun.

It's really fun.

That's a gift.

That's actually a gift to be able to really be able to do that and to

be able to have those conversations.

And I like your perspective about not giving the questions ahead of time because

I've been debating this even on my own podcast, like which way should we go?

Like, Should I?

Prepare people with the questions I want to ask them in advance, or should I just

dive into the conversation more naturally?

And I have in the back of my head, like, where I want the conversation to go or

what things I'd like people to hit on.

But I've done the same thing.

I haven't really given the questions in advance.

And it's interesting because I was on Brooke's show, Brooke Sellis show

for Social Media Examiner and she gave me the questions in advance.

And it's funny, it's not until you just said that I realized I

was hung up on those questions.

I was like, Oh, I have no idea how I'm going to answer this thing.

Yeah I'm like, what is she like the way she phrased this one question

or a couple of the questions?

I'm like, I don't have an answer for that.

Like maybe I shouldn't be doing the show Maybe I shouldn't be out there Like I

started really spinning the wheels in my head before I got on with her Because

I'm thinking to myself who am I to be answering these questions and had she

just winged it with me Which was what you and I did when I was on your show.

It was just a conversation between the two of us about podcasting.

That was fine.

I'm okay with actually the mystery of not knowing what you're going to say to me.

Exactly.

Dorien Morin-van Dam: And I also think then you get to the

scripted versus authentic, right?

If I catch you saying something that I love, I'll say.

Can you repeat that?

And I'll lean in and I'll be like, you just said something super smart.

But if everything is, if everything is scripted, you

might not have room for that.

And then you might not bring out the best in that person.

That's what I feel I think is, it's something that just works really well.

But yeah, I've had people that are a little worried about being

on, but I always tell them, look, I can talk for four hours while

I'm training for a marathon.

And we're running a marathon.

I'll talk to four hours about recipes with whoever is next to me.

I can talk to anybody.

Don't worry.

I got this.

I'm driving the car.

So I haven't had a guest who doesn't know what to say.

They all know what to say.

That's awesome.

And so tell us a little bit about like, how has having the show like, what

has that done professionally for you?

Dorien Morin-van Dam: Okay, so you're asking me about ROI.

So the ROI is actually pretty, initially I wasn't sure.

Like how to measure it.

But what I've decided how I want to measure it is that I have a drip of

leads coming in continually and it's really opened up more like instead of

a drip, it's now more like a faucet.

It's really gumming.

So more and more leads are coming in and people are referencing.

I heard this episode, or I listened to this, or I heard you say this.

And then one of the secrets that I'm going to share with everybody that's

listening today is that when I go live the first year, I went live to LinkedIn.

On my personal profile to YouTube, to my Facebook page, to my

Facebook profile and to Twitter.

And the last year and a half, I stopped going live to Twitter because

nothing's going on over there anyway.

And I took away the Facebook page because nothing was going on.

But the most ROI, the direct ROI has come from my personal profile

on Facebook, believe it or not.

I am connected and I'm sure those of you who are listening to a lot

of people in the community, right?

Facebook, even though we're connected to people all over the world, we're

also usually connected to people within our community where we live, right?

If you have children, you might know people from school, the PTO, PTA, right?

You might belong to a church or an organization.

You might've volunteered for a running race.

So you're connected with local people.

And when those local people see you go live.

Week after week on your personal profile on Facebook, I'm not selling anything.

I'm not saying contact me, but when they need an expert, they'll

go, you need to talk to Dorien.

When somebody asks them, do you know anybody who does social media?

I get so many referrals and they all, it all comes back to the connected to me

on Facebook because those people don't, especially if they're not on LinkedIn,

they don't have a social media manager or social media strategist in their circle.

So that's really, I had one, it was a 10 year lead.

It was a, it's an awesome story.

In 2011, I started my business and I lived in Myrtle Beach and I started a networking

group called Hands On Networking.

And it was literally, I had taken a course, how to be a social media manager.

I got a bunch of people together and I said, I'm going to

teach you all about Twitter.

That's the kind of person that I am.

So we got together once a week, I'm learning, I'm teaching them online stuff.

But we're also connecting in person.

So that's the hands on part.

And one of the members had just started her own firm, her law firm.

And so we became friends.

I formed a board, she was on the board with me and then she moved away.

And then, 10 years later I moved away but we've been connected.

She had a family, my kids grew up and then I started strategy talks and

she listened for about six months.

I then also created a LinkedIn newsletter to go with it.

And she was reading a LinkedIn newsletter and about six months in she

responded to my LinkedIn newsletter and said, Hey, I need to talk to you.

Let's set up a zoom.

And she was about 11 years into her business and she's

like, I need to hire you.

It was a 10 year lead.

So it was directly related to seeing me go live every week for six months.

And she's still my client two years later.

So it's been a great, it's been a great ride to see it.

And now, like I said, or I said earlier.

People are coming to me, they're pitching to me.

I get lots of pitches about, can I have this person on or sometimes

people pitch themselves which is better for me than having somebody just.

Randomly.

Yeah.

Do that.

But yeah, I'm expanding a little bit more about who I have on and the topics.

But it's been a really fun ride.

So that was one example.

And then on LinkedIn of course I have a lot of visibility on LinkedIn, I get

DMS people like, Hey, somebody shared an episode or I've listened to these

three things, or you said something in this episode that I really love.

And they might refer me business.

They might, come to a webinar I attend or, you know, I give or something.

There's always something going on.

I know people are listening.

I know people are watching.

And then this year I added the YouTube shorts, which is

a new thing I've been doing.

I've been going live to YouTube.

But it wasn't really doing a whole lot, but now I'm creating little

snippets from each episodes and putting them out on shorts and I'm growing

my YouTube channel and a lot more people are seeing them in their feed.

So now I'm getting messages.

Hey, I saw your stuff on YouTube.

And so it's just wherever you concentrate, right?

You get that feedback.

Yes the faucets open, clients are coming, people are inquiring, leads are coming in.

And it's direct results of being visible every single week.

That's amazing.

And like you said, and for you, this path is the easiest path

for going live every single week by making sure it's a live show.

And by the way, folks, I just want to repeat something that she said.

Do not discount Facebook.

I feel like every marketer discounts Facebook these days.

We write it off.

It's Oh, no, LinkedIn is the new thing, or do your Instagram or do your YouTube.

Some days I am very surprised by how much Facebook still is the number one

platform that I see folks get things from and even my clients like we'll share

the shorts or we share this or that.

And I'm constantly coming back and reporting like, you know, your

most views came from Facebook.

That's really where you're getting yours.

I know you want it on Instagram, but it's here.

So don't discount Facebook.

No,

Dorien Morin-van Dam: I do think it depends on your demographics, but

don't forget we as marketers, right?

We, you and me as marketers, we forget we're in this bubble of everybody.

We know, knows about AI, knows about podcasting, knows about social media,

knows about marketing, all of us.

We're connected to everybody, but who our friends are on Facebook.

Don't know any of that.

I have friends, I have one friend who is in sales who still writes everything

in a book, doesn't even have a CRM.

So think about that.

And then we're using AI.

So we're always able to reach people.

And those are the people that are on Facebook and they might at some point

need or help with whatever expert you are.

Don't discount them.

Yeah.

I think that's so important for anybody to remember about their business.

Like we tend to surround ourselves with the people who are like us, right?

Professionally speaking.

Like we're surrounded and surrounded by marketers who are brilliant at

all of their areas of expertise.

And I do find it funny because coming outta social media marketing world this

year, everybody's talking about ai, ai this, AI that, and AI feel like I am

way behind because I'm not even close to using it the way that I should be, but.

And then I turn around and I walk into a classroom at the

university where I teach, and I say something to my students about it.

And it's funny to watch my students cringe about talking about AI, because

from a student's perspective, they've been taught to think it was bad.

Oh, it's cheating.

I'm like, no, it's a useful tool.

And holy, but to them, I'm six steps ahead of them.

And it's so funny when you don't, I'm like, oh no, I'm like 20

steps behind everybody else.

No, it's just because I know brilliant people who are so much further ahead.

Now this kind of leads me to into what I wanted to ask you because you have

been running your show for so long.

And if anybody wants, please go check out the show for strategy talks.

She has had some of the most brilliant people on there.

And I have been forever curious.

About how you have been sourcing so many brilliant people onto your show,

because that's one of the things I think people also come to fear with,

or at least I've even seen this with some of my interview podcasters is

what happens when I run out of people?

Like I only know so many people.

So how do I, what do I do?

How do I keep up with people?

Cause I've run out of people.

Dorien Morin-van Dam: So that is a great question and I have

a couple of different answers.

So one of the things that I do is when I invite somebody on my podcast, on my

live show, I send them a Google form.

And the last question on the Google form is, who else, who do you know that would

be a great guest on strategy talks?

And they often leave names of brilliant people.

So when I am looking for new guests, I'll go to my Google form.

And right now I've had 22 people for this year, already fill them out.

And I'll go write all the names down and see if I'm connected to them.

If I'm not, I'm going to ask that person who recommended them.

To go ahead and introduce us.

And then the second tip is I do a lot of in person networking.

Like you, I go to conferences when, whether I speak or when it's a little

bit different when I speak versus when I attend, if I speak, I connect with every

single speaker ahead of the conference about 30 to 30 days to 2 weeks out.

And I sent him a message.

Hey, fellow speaker looking forward to meeting you at X, Y, Z conference.

So now I'm connected to them, and when I'm there, I'm trying to

meet up with them only to people that I actually meet in person.

I then say.

Hey, I'd love to have you.

I would love to continue the conversation.

Would you consider being on my podcast?

And if they say yes, I will afterwards have a way to follow up and say,

Hey, it was so great to meet you.

I know you're probably home from a trip.

I just wanted to give you the link.

You said, yes, this is how the process is.

Would you fill out the form and I'd love for you to book it.

So that's the little process I go.

I don't.

Cold ask them, but that's how I've had some brilliant people because

I've been on brilliant stages with fellow speakers and you have this

instant camaraderie with them when you're a share at the same stage.

So that's how I've been able to reach out to these people

and ask them to come on my pod.

And I find that.

When it's like that, when it's you're in their eyes, now you're equal, right?

They speak, you speak, they're on the same stage.

They always say yes.

Now as a conference attendee, it's a little bit different, but you

could, one of the ways I've done it is I will sit in on the session if

there's a speaker if there's speaker and I want them on my podcast,

sit in the session, take pictures.

Tag them Facebook, on Twitter, used to be on Twitter, tag them,

say brilliant things about them.

And then when they like it, whatever, you have the conversation and then

I'll reach out to them on LinkedIn and say, Hey, I really enjoyed it.

I would love to have you on my podcast.

And the other thing I do, I think that helps too.

I have my calendar open for the whole year.

I

Dorien Morin-van Dam: book people far out right now I'm booking two, three

months out, but especially busy speakers and brilliant people that might have,

might, be more inclined to say no.

I'll say, look, if you have a book launch in the fall or you want to

do something in October, November, the calendars open all year.

You find your spot.

Yeah.

Because so many people will, we, I will admit, I think mine is too,

like it only goes out for 30 days.

And I never really thought about why I do that, except for the fact

that I know for some people who have trouble booking guests, they want

them to book closer so that they're filling in their episode space, right?

Because they're afraid they're going to run out of people to talk to, and

then all of a sudden you're out of episodes, and then what do you do?

And then you're scrambling, but I like that idea, too, of leaving that wide

open so that, like you said, some of the harder to get speakers that you want,

They have that flexibility to figure that out and we're, align that with whatever

their goals are for the year too, right?

Because yeah, because

Dorien Morin-van Dam: they're all going to hype it up.

Yeah, because often if they ask you if it's a now, it's a no.

But if you give them the, it's a later, anytime that's convenient,

it's hard for them to say no.

I'm giving them all the way until December.

That's gotta be one 30 minute slot that I can have from you.

So that's one of the, that's one of the reasons why I do that.

So hopefully this is helpful.

The other thing that.

Somebody told me before I started my podcast, I did a lot of research.

I know you did too, Sarah.

We talked about it.

Somebody said to me, invite 20 people.

Don't start your podcast until you've invited 20 people.

12 have said yes and have booked them.

And so you have the first three months scheduled out because most

podcasts don't go beyond episode six.

So if you go to 12 now, three months in, you're in a habit.

So I try to be 10 to 12 weeks ahead.

That's why I'm booking two, three months ahead right now.

And then at the end of the year, when it's really busy in November, December,

I give myself a three or four week break.

So right at the beginning, I try to book a couple people early January,

like maybe in November, I'll say, Hey, do you want to do January?

But then most of the booking will start in January.

I'll do heavy asking, and then I'll book all the way to the end of March.

And just that takes the pressure off of me.

I'm not constantly scrambling and I bulk invite.

I'll invite 10 people at a time.

And then I'm like, Oh my gosh, my whole calendar's filling up.

It's great.

It's really fun.

I know

what I'm doing.

Yes.

Yeah.

And I think that's huge.

I think that strategy is such a big, and that's what I'm doing too.

I'm I haven't even launched yet, right?

And I've already got, I have four interviews on the book, so I've

got two more coming next week.

But that was really what I wanted to be able to do, was to say, okay, when I

go live, I want to be able to know I've got two months worth of episodes already

in the bank, ready to go, because it takes the pressure off me to have to,

scramble scramble, scramble to keep going.

It gives me that bandwidth to be able to say, okay, I've got some,

I've got some time to get the next guest to get the next thing to do

whatever it is that's going to be next.

And I think that's really crucial to think about when we're

building all of these things.

Now Dorien, one of my, all the way through this, I have to ask

because I'm such a tools junkie.

What are the tools that you're using for going live, for scheduling everything?

Like What are your favorite things that you're using to do all this with?

Dorien Morin-van Dam: Okay, so I use Streamy Yard to go live.

I then download everything.

It goes into Google Drive, so I share that with my va.

She uses D Script.

She puts the, she takes the transcript.

I then put the video in Descript and I do the video editing.

I then finish them in CapCut.

I use Agorapulse for scheduling.

And, let me see what else I use.

If there's anything else.

I think that's my, Oh, and Calendly for That's, I've got Calendly for my links.

To get everybody to book and my Google form, of course,

is Google product as well.

And that works really well when you have a team, they have a team email and, they

can get into all your files and stuff.

So that's my little circle of tools that I use and it's working

out really well right now.

Yeah.

I'm pretty pretty psyched about it.

Actually.

I know that you and I talked last fall and I had only used a script for

transcripts, and you're the one who said to me, you can do a lot more with it.

And I started doing the video cutting and using AI and it's open up my world

between, I lost a client in November and I decided to take that time, those

six weeks to really learn video editing.

And I came out into January being super confident with it.

And I'm now able to do that for clients to the point where

they're absolutely loving it.

So it's a.

Not a new service I offer, but really an additional thing that I can do with

content that they already had that I can whip it up really quick for them now.

So I actually love the descript CapCut combination.

Now, what are you doing with CapCut?

Dorien Morin-van Dam: I do the captions.

So when I record in StreamYard, it's a vertical.

Recording side by side.

And so I then take that in and then I cut the clips.

And so they're still side byside and I take 'em into cap

cut and I make a 16 by nine.

I make a vertical one instead of a horizontal one.

I just said that wrong earlier, I think.

So it's instead of side by side, we do it this way.

Yeah.

I put them on top of each other.

So now it's that's, and then I add the captions and then I add branding.

Okay.

So it makes it and then I can, put 'em out as YouTube shorts.

I can put 'em out as reels.

I put 'em on LinkedIn that way.

They pop a little bit more on LinkedIn because people have already seen

them as a live side by side, right?

So then when I put 'em on LinkedIn as a vertical one.

Yep.

Gives a little bit like, oh, this is new.

I haven't seen this before, vibe.

Yeah.

So that's how I do, that's why I use that.

Someday I'll have to show you the secret to doing that in Descript too.

'cause you can That's what I do inside of Descript.

Yeah.

Um, But yeah, I mean that's, I love it.

I think tool stacking is one of the best things that you can do for yourself as a

podcaster is find the tools that you like.

Like right now I'm working in squad cast just because I wanted to see

what squad cast was all about.

Descripts version of a recording tool.

And I just wanted to see what it was about.

Cause I have clients in Riverside.

I've got clients in StreamYard.

I know what both of those tools do.

So I'm like, let's see what this does for a little while.

And I think you just have to find the tools that are most comfortable.

Again, Squadcast won't go live.

In the type of scenario that you do, which is why you need like a stream yard, which

can stream to multiple platforms at once.

Now, one other question I do have about the live platform, because

this is the comment I hear from folks who have either done it.

And actually I have a client now who was doing lives and

then she's backed off the lives.

How do you feel about the attendance?

Actually coming during the live session because so many people take that as

whether this is a worth it or not, like they're like, but nobody shows up.

Dorien Morin-van Dam: I literally put a sticky note on it.

It's right in the corner and stream yard.

I put a sticky note over it.

I don't even want to know.

I do invite people.

I do invite people to, when I first start the episode and say to

them, Hey, if you hear live, let us know where you're joining us from.

I find that most people are not there live.

I go live at 8 a.

m.

Eastern time, like you said, on Tuesdays.

So a lot of people watch the replays, which is fine.

Again, I'm not necessarily, my goal is not to get everybody to watch it live.

My goal is to see the action of me going live and having a guest.

And it's that social proof.

She's here every week.

When the time comes, people come in.

When they see a topic, that's.

For them.

I have had 20 people on a live

and I've had zero several times and that's okay.

My, I don't want my guests to know either.

I don't care necessarily.

So that's getting over yourself.

That's getting past there.

That is way more than just being live.

I like the fact that, for example, LinkedIn.

When I go live, all my friends that follow me see a notification, Dorien's live.

No, they can choose to go to see me or not, depending on the topic, but

I know they get the notification.

So it's that she's live again.

Oh, she does it every week, right?

That's the part that's most important to me.

And for me to do it live, I think the part that we didn't talk about is

the accountability to myself, right?

My business, if I had to pre record everything, my life, like everybody

else, just Those of you who are listening, my life's chaos, right?

I have four kids, three dogs, I travel, just.

We have snow storms, things get crazy.

So if I didn't have the accountability of 8 AM Tuesday morning, going live or

needing to have one recorded, I would be very easy to go lay down in bed

and say, I'm not getting up today, but everything my whole week, that's why

I do it on Tuesday, Monday, I go and wash my hair, make sure I look good.

I get the script ready.

I know every Tuesday morning, my family knows Tuesday morning,

I eat breakfast earlier.

Everybody be quiet.

The dogs, need to be in their crate.

So it's quiet.

I go live.

This is just what I do in that accountability piece

of doing it week after week.

I've conditioned everybody to know this is what I'm doing.

And that's what keeps it going.

And I just know I've stopped and started newsletters.

I've stopped and started emails.

I've, I've done a lot of other things.

This is one thing that I've done now in year three.

That I'm not anywhere close to quitting because it's a weekly thing.

And I've made that commitment and I have accountability.

That's amazing.

That is absolutely amazing.

And I, yeah, and I think that's a really strong message that we have to know the

mindset behind why we're doing this.

Otherwise there's just, what are we holding onto?

Because I think the people that are like, Oh, I go live and nobody's there.

Then you're, if that's truly your goal then you've got to change your strategy

to make sure that it works that way.

But if it's accountability, that's very different to say, okay, this is

because I'm doing this because it holds my feet to the fire and it makes sure

that I'm going to do what I need to do.

And it still gives you all the beautiful repurposing, all that fun, fun stuff

that we all, everybody else does.

You're making it available everywhere.

After the fact, you've got a podcast version, it's up on youtube, it's.

It goes on YouTube live anyway.

So yeah, you've got your shorts and then you just said you want

a LinkedIn newsletter as well.

Why am I not on your LinkedIn newsletter?

Dorien Morin-van Dam: Yeah.

I started it and then I stopped it even though it was working

and then I restarted it.

So it was every other week.

Now it's once a month.

So I am putting them out once a month.

I have over 2000.

I have to go find them.

I need to do that.

I'm not on

yours.

I'm on everybody else's.

Where's yours?

No,

Dorien Morin-van Dam: I don't know.

I don't know.

Something else that you were just talking about that I wanted to kind of hone in

on, on, you know, going live every week and whether people are there or not, I am

choosing, and this is something important, I'm choosing not to invite my 6, 000

plus followers on LinkedIn every week.

If I know I can.

I know on Facebook, when you create an event, 'cause invite the World Stream

Yard invite, you can invite everybody.

. And the same on LinkedIn.

Yep.

I am choosing not to, I am choosing to let people decide whether

they want to come or not, and I don't wanna tag them every week.

So the only people that I tag every week is the guest..

I tagged them on Facebook.

I tagged them on LinkedIn.

I send them a link.

They know where it is.

They can invite people to the event, but it's a choice that I make now.

Is that a silly choice?

Maybe, but I don't, I eventually unfollow people who invite

me to every single event.

I just don't, I don't like to be invited to all of the events.

I want to make that choice.

So I have made a choice now.

If I wanted a lot of people think about if I invited thousands of

people every single week to my event, would I get more people to show up?

Yes.

I don't know what it would do.

I haven't taken that step because I don't like it when I'm invited, but

that's something that you could do.

And that would probably guarantee more people showing up, especially if you do

an audio event, or if you did, that's a little bit different on LinkedIn.

But I'm choosing to let people choose because.

It's in a way, self serving for me to just concentrate on the guests and me.

We're doing this live show, which gets me to podcasts, which gets me to visibility.

And I don't need all those people there.

And then the other thing that I was thinking about when you were talking,

the other, the visibility part of being visible has another great perk.

It's if you have any ambition of getting on a stage as a podcast, oh,

I wanna talk to you about that.

Yes.

Dorien Morin-van Dam: As a podcaster, if you wanna get on a stage at a

conference, if you wanna talk about your skill, either as a podcaster or

whatever expertise you have, being visible every week on a live show.

Really helps because people recognize you.

They remember your name.

They've seen you speak.

They know your articulate, right?

Yeah.

It's different than listening to a podcast, seeing your face,

seeing the expression, seeing maybe you're having some fun,

and that's also really important.

So if you have any ambitions on speaking.

This is another really great option for you.

You're basically on your own stage every week and you're less and less afraid.

That stage fright goes away.

That's very true.

And I've seen you recently are in lots and lots and lots and lots

of events speaking you're on one actually today is we're recording now.

You're not, the event went live today.

I know that it was all prerecorded, but you were, it was creator day, right?

Yeah.

So that was, and I've seen you coming up more and I was wondering about that.

So I'm glad you brought that up.

If how.

Your show has linked to your ability to get more speaking events.

There are so many people out there who want to get on stages.

They want to be more visible.

They want to show that they can speak.

And I think that there's a huge, there's definitely a huge.

Difference between, all right, here I am recording this, but I'm going

to be processing it afterwards.

Now, granted, I don't have any intention of cutting a lot out of this, but there

are some speakers that I've worked with with their podcasts where like every

other word is the um, um, um, um, um.

and so we've like wiped all that out.

So we make them sound like they are the best speaker in the world.

And in some ways we're doing an injustice by doing that,

because you're not really seeing.

How that person truly speaks and presents themselves.

But I do want to make sure they're shown in the best light.

So if I have that opportunity, I will still do that.

But yeah, it's very different to say, okay, live, you're just like, this is you.

And this is what it's going to be.

And this is how that's going to work.

Dorien Morin-van Dam: And then the second part of that is because

you're live every week, you showcase yourself as a facilitator, as a

speaker, as an interviewer, as a.

Potential moderator for a panel, right?

That's another great one.

And as a good podcast guest, because now a lot of other

people might consider doing live.

You're comfortable.

If people ask me, I'm like 100 percent I'll show up ready for a camera.

Absolutely.

So I do think that, there's other things that when you consider live.

Depending on your strategy, for your business, your visibility strategy

life could be a really great option, especially if you want to get on stages.

I love that.

I love that.

All right.

One last question.

Sure.

If somebody was going to start going live in the next few months, what would

be your advice to get them started?

Dorien Morin-van Dam: Get on other people's podcasts or

other people's live shows first.

So you can, you're invited to have a pitch, pitch me on strategy talks.

You can come and, come with me and I'll guide you through it.

Ask questions, talk to other live streamers, attend live shows, Don't just

make a list of things you want, but make a list of, I'm not going to do that, right?

Do's and don'ts of what make up your own show.

When I started the first year, I did 20 minutes.

A year in, I decided to go 30 minutes.

I think 30 minutes is wonderful.

I've really tried to hold my own.

Myself to that because I know everybody's time is precious and

I asked him 15 minutes early.

So that's a 45 minute commitment.

So do that and then set up your systems.

If nothing else, figure out how you're going to invite people.

As soon as they say yes, how are they going to sign up?

Where does the calendar go?

What do you send them?

What email?

How do you remind them?

How do you make sure they show up?

Yep.

Make sure you have that system in place because I'm not saying it's all

automated, but some things are automated, but have if this and that, if this

and that, and just walk through it.

The other tip I can tell you, invite some people that you know, some really besties

to get on your first couple episodes.

My first episodes was called imposter syndrome and my longtime

friend, Kristen was on with me and we just chatted and it was.

It's Oh, this feels good.

I can do this.

We talked it out and then I got it.

Then I was like, okay, I got it.

So invite people that you're comfortable with for your first couple of shows

and then go and invite 20 people.

Just do it and book them.

And then once you've booked them,

you're go.

Just go.

Don't be afraid of people saying no.

So I think one of the biggest surprises with having live shows

or podcasts or anything like that.

Yeah.

So many people are more willing to say yes to that invitation than you realize,

because we are all looking for that.

Not all, but a lot of folks are looking for that opportunity to showcase

themselves, to be a guest, to have these conversations, to show up because

for them, that's their strategy.

And at the end of the day, I find it's way easier for me to say to somebody I

really admire, like I will tell a secret, Mike Alton, I got on and I love him.

Like he's such a nice guy.

And, but I didn't think he'd say yes, but I asked and he's yeah, sure.

I'll come on and talk to you about this.

I'm like, so you'd be really surprised that people are very open

to agreeing to be on your show.

You just need to ask, just say, Hey, this is what I'm doing.

And this is why I would love to have you on flatter them.

Dorien Morin-van Dam: I think I've only gotten one, no, I

think in all the years, no yeah.

And it was more of a no, not right now than no, not at all.

So most people, every, just about everybody says yes.

And it's really, you know, you refine your pitch as you go.

If you say, Hey, I want you on my podcast because I don't have any guests.

Say yes, I'll say yes, water them and say, I usually, actually,

that's another tip I can give.

I usually ask them, I said, I know you're an expert in horses.

I would love for you to come and talk about a strategy

to race horses in America.

Just make it up a topic, but I give them a little bit more detail because

that shows that I've watched them.

I know what they're doing.

That I'm telling them they're giving my audience value.

And I also tell them who my audience is.

So then that makes them be able to make a better decision about whether

they want to be on the podcast.

I tell them they're entrepreneurs, small business owners, they're

marketers, they're, C suite people.

And then curious human beings.

If that's your, if your audience is in there.

Come on my show and that helps when you do that.

I

think it helps enormously when you can connect why you want that

person on your show and we're audiences.

It makes them feel very valued, Oh yeah, I have something I can contribute here.

And I would also say like my last thing on this particular topic

too, as don't be afraid to go outside someone's box as well.

So if you recognize that somebody does something like, for example, most of

the folks I've talked to in this series are they're podcasters, but that's not

their, that's not what they're necessarily known for, but that's how I know them.

And I want them to talk about their experiences.

So I have reached out to all these as I've got a, an author coach coming

on in a couple of next week too.

But like she was very strategic about how she chose to do her show.

And I think if you think about that too You want to talk about horses?

How can you strategically run horses?

Maybe there is something there in that that you see that maybe they don't even

see in themselves and that actually can be a really huge bump in making

somebody interested in coming to have a conversation with you if they're not

always talking about the same thing they've talked to everybody else about.

Correct.

Dorien.

I appreciate it so much.

I'm so glad that you were here and agreed to do this with me.

I am so excited.

Thank you.

Thank you.

All right, we'll talk soon.

Thanks everybody for joining us.

Bye.

Bye