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TCP058: From Mainstreet to the Metaverse: Inventors of the Hamburger To Launch NFT Collection
Episode 585th July 2022 • The Tech Chef, Restaurant, Hospitality and Hotel Technology Business Podcast • Skip Kimpel
00:00:00 00:37:38

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That’s right, you have found the Tech Chef Podcast. The one show out there you can count on for weekly insight, news and guests relating to the restaurant, hotel and hospitality industries.  This is your host, Skip Kimpel, and it is great that you joined the show today. Welcome back to all the faithful TCP listeners and for those of your listening for the first time, it is a great privilege to have you here today. This is one of those shows you don’t want to miss as it is weekly and if you don’t subscribe or follow it in your podcast software or service, it is easy to forget and then you will miss some great content so go ahead and subscribe or follow this show now.

For those of our listeners from the United States, I hope all of you have a fantastic long weekend celebrating our great Country with 4th of July celebrations. I am hoping you all stayed safe and enjoyed your time with friends and family. This is one of my favorite times of the year. As a kid, this was the day that we celebrated my grandmother’s birthday and I always had great memories of this day over the years.

From Main Street to the Metaverse… that is the theme of today’s show. When I saw this company pop up in the national news last week, I knew I had to get them on this show. I reached out to them and Dani Kimble, CMO for Menches Bros. was just as exited to be on the show as I was to have her on.

To understand the significance of this show you have know that this mom and pop hamburger restaurant, which has three units in Northeast Ohio, is the originator of the hamburger dating back to 1885…. That’s right, you heard me correctly and they have proof of that. Secondly, this little operation has taken on a NFT project that will take their company to a global level.  These web3 initiatives are no longer for the big boys out there…. Dani and Menches Bros. are proving that anybody can play in this game.

A friendly public service announcement: if you are listening to this show and the terminology web3, NFT or the metaverse are all foreign to you, push pause on this episode and go back and listen to episode 51 where I talk with Chad Horn from Devour about these technologies an break them down one by one into digestible chunks of information.

Okay, back to our regularly scheduled program…..

Our guest today, Dani Kimble, is the descendant of the inventor of the hamburger. Raised in the restaurant industry, Dani found a real passion for the marketing side of the business. Later in life, she pursued a career in marketing, eventually rising to be Chief Marketing Officer for an insurance firm – and always remained closely connected and ingrained in the family’s brand, story, and business. Dani now has her own marketing consulting company and works directly with Menches Bros. Restaurants on digital marketing and web3 strategy. She is the founder of the Lil Mench NFT project, partnering with Metaversal venture studio to expand her family’s restaurants into the metaverse.

Make sure you listen to this one all the way through to the end as you don’t want to miss any of what Dani has to say and closes with some advice to all of you who are thinking about including web3 initiatives in your marketing plan.

I wanted to be one of the first people to help her spread the word about what she is doing and how she is doing it. I promise all of you that I will keep in touch with Dani and fill all of you in along the way to share what they will learn as a company.

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Next Week’s Show

Busy week this upcoming weekend with the Texas Food Show in Dallas and then I must jet set around the rest of the month meeting with clients. Trust me, I needed this last weekend to rejuvenate, especially after HITEC, which was an awesome show! I have a couple of interviews coming up this week. I am hoping to get one produced in time for next week’s show. So I guess next week will be a surprise! But you know me, whatever it is, it will be cutting edge and worth your time to listen to!