In this episode, I cover questions asked about Facebook marketing, including - How to choose between Facebook and Instagram. Should you start a Facebook Group? And how do you start with Facebook ads.

Hey there.

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Welcome back to the savvy host podcast.

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This is episode two for a

vacation rental marketing.

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Foundations Facebook success.

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And I just wanted to start out with a

couple of questions that I received.

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And nobody that had questions

wanted me to share their names.

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So I'm not going to do that.

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But one question that I have is, which

is best Instagram or Facebook, if

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you're just going to have one,

which one should you concentrate on?

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And that is a very hard question

because it really depends on you

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how much time you have and how

much how much content that you have.

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If you're going to be using Instagram,

then you need to either have content

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that you've created on your own.

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And by content, photos.

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Videos that's you have to

use photos or videos there.

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Or you have to have what's

called user generated content.

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So that would be, if you have people

that have stayed with you and want to

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share their content, I have worked with

several clients who have had influencers

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come out and stay with them and given

them lots of great content to share.

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Both free and paid influencers.

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So if you have a property that

is appealing to an influencer

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and you want to reach out to an

influencer and have them stay.

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And create some content for you remember

these are professionals i'm not talking

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about just somebody with A bunch of

followers that wants to stay in your

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property so talking about Someone who

has worked with other vacation rental

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hosts and who does this ma basically for

a living They create amazing Content.

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And you can you should negotiate a deal

where you get At least some of that

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content and that's a very important

part of user generated Content strategy.

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Strategy Is getting content from

influencers or others who stay at

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your property so um You might

want to offer a discount to someone If

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they will take some great Photos and

videos for you you can also share

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content from other local businesses.

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That's a way to share content.

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What you can't do if you're using

Instagram is you can't really just use

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quote graphics or made up graphics.

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So if you don't have that, and if you

don't have the bandwidth for that,

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Then I would suggest you start with

Facebook now, even if you have an

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Instagram and you're, you decide you

do want to concentrate on Instagram,

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you should still have a Facebook page.

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It doesn't have to be fully active, but

you should go through and optimize it.

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Like I suggested in Monday's episode.

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But what you want to do is make sure

that it's there in case somebody

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on Facebook finds it or sees it.

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And then you can still share some

content from Instagram to Facebook.

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So you can connect the two, you can

connect your Facebook to your Instagram

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so that when you share something on

Instagram, It will go to Facebook.

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I don't advise doing that a lot.

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I still think you could probably come up

with, another 10 minutes once or twice

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a week to post something on Facebook.

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However, I know that's hard.

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So the answer to the

question is it depends.

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If you're more comfortable with

Facebook, you feel like Facebook is the

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thing for you and your audience then

definitely concentrate on Facebook.

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If you're going to do that, though,

you have to remember that you have

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to concentrate in and work hard.

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Getting followers and getting people

to come back to your Facebook page.

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It's not as easy as it used to be.

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And so you have to go out

proactively and engage with people.

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You have to follow other businesses,

engage with their customers,

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follow other vacation rentals,

and engage with their customers.

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Follow your local newspaper or CVB

or Resorts anywhere where you can

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go out and answer questions and help

people, and then bring them back to you.

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You should also be using your personal

profile as much as possible to

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share your knowledge in Facebook

groups and to share your posts

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with your personal community.

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That will help you get

some traction going.

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One thing you want to know is

the Facebook has an algorithm.

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If you understand algorithms, that every

business has a way of determining which

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posts and content, even Airbnb algorithm,

which posts and content show up first.

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And one of the things about the Facebook

algorithm is that they show content

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to people who have shown interest.

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In either that person or similar content.

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In order for Facebook to start

showing your content to people.

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Then other people have

to show interest in it.

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A real quick strategy to help you

with that is if you're going

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to post something on Facebook.

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Post that at a prime part of the day

when people are active on Facebook.

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So that's usually mornings.

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And afternoons.

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So usually between seven and 8

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posts in advance for Facebook.

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And then also again, in the

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So you want to schedule them for that

time of day when people are active.

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And you want to share it.

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In other places right away.

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So if your post goes out at seven

o'clock in the morning, You want to

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go into your Facebook and you want

to share that post to your stories.

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You want to share that

post to your Facebook?

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Your personal Facebook friends, maybe

you have a group or you're in a

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group where you can share that post.

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You need to be sharing it because

when Facebook sees that little bit

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of interaction, Then they're more

likely to send that interaction

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to the next people there.

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They're more likely to show it.

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Another quick thing I want to mention

about Facebook posts in the Facebook

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algorithm is they do not like links

that take people off of your site

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off of their site off of Facebook.

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So do not post links to your

property or to your website.

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In the actual post content.

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So what you would do is you would say,

Hey, I wrote this great blog post today.

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It's about this and this.

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If you want to see it hit me up in the

DNS and I'll share the link or I'll,

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you can say I'll put the link in the

comments, but there, from what I've read,

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Facebook is even getting hip to that.

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Okay, another question is,

should I be running Facebook ads?

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I heard that the only way to get

Facebook traction is by using ads.

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Using ads is a great way to

get Facebook action for sure.

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Using ads to.

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Or boosted posts to bring

people back to your page.

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Can be a really great strategy.

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If you were to do that, I would really

make sure that you highlighted tried it

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with posts that are really meaningful.

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Not just as a salesy, top pitch

post, you want it to hit?

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People where they, it

makes them want to visit.

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It makes them excited about your

property or your destination.

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So you can boost those

posts for 10 to $15.

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Maybe do that once a month and see

if it helps your Facebook page grow.

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You just have to remember when your

Facebook page is growing as it grows.

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You want to be.

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Right there creating new

content, because if you do an ad.

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And then you get 15 new followers and

then you don't follow up with anything.

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Then once again, Facebook sees

it as static you want to be

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consistent with your content?

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So don't do a Facebook ad for Facebook

growth, unless you plan on using your

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Facebook page, same goes for Instagram.

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You can do a boosted post on Instagram

to get some action, but again,

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don't do it unless you're planning

to follow up with other content.

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And now you can use Facebook ads to

send traffic to your website for bookings.

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And those can be very successful.

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It does take a lot of practice.

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If you have just one or two

properties, you need to be prepared

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for, a budget of, five to $700.

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To start with because

you have to play around.

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Something, I would definitely

recommend you learn more about.

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In my upcoming group coaching,

I have an entire lesson over

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Facebook and Instagram ads.

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Okay, next question.

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Should I start my own Facebook group?

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I say yes.

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If there's a caveat to that, I say, yes,

definitely start your own Facebook group.

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If you have the bandwidth to keep it

going, that means you're going to be

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posting in it a couple of times a week.

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Posting images, posting content, and

you need to sell that group to others.

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If you're going to make a Facebook group,

make it public, make sure that it's

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public, but where you can keep people from

joining you can you, as the admin have

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to give permission to people to join.

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And the reason for that is

because there's so many spammers

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out there in Facebook land.

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I have several groups.

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And one of my groups has, I

think, 17 or 18,000 people in it.

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And it is a, B I T C H to keep

the spammers out of that group.

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So you want to be sure if you're going

to create a Facebook group again, that

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you have the bandwidth to manage it.

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But you can make it and have it there

and add some photos at a nice cover photo.

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Put in some about information.

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And then put in resources.

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Then you would invite some of

your local neighbors, like local

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business owners that you may know.

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To join the group.

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And then basically the group

is open for any tourists.

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I have a group based off of.

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Mature Wimberley blog.

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I have a group called tour

Wimberley, Texas on Facebook.

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3,800 people in this group.

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So answer your question.

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Should you have a Facebook group?

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I think it's a great idea

to start your own group.

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You can invite your previous guests.

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You can invite your friends and family.

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You can invite your local businesses.

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And you can invite other vacation

rentals if you want to, but

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you don't have to, you can be the

only vacation rental in the group.

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Okay.

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So I did want to mention

that I had a lady reach out.

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Her name is Julie she's from

dragon flat trails, Texas.

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Dot com and she has, I think, four cabins.

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And she reached out to me and

let me know that she had listened

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to the episode on Monday.

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She followed some of my advice.

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She's still working on some of it, but

that she's already started seeing

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traction and getting a following.

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So I am pretty excited about that.

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Cabin's at.

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Dragon fly trail is

her Facebook page name.

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So why don't y'all go over there

and give her page a like, and

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maybe she'll like you back.

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Okay that is all for today.

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I hope.

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If you have any other questions

about Facebook marketing that

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you will get in touch with me.

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Feel free to send me an Instagram

or Facebook DM, send me an email.

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However you want to get in touch with

me except for LinkedIn, because

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I won't see it first three weeks.

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Okay.

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Y'all have a great day and I'll

be back on Monday with another

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episode in the vacation rental

marketing foundation series.

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Bye.