Trust in flames? The market research world reels from the SliceMR fraud bombshell while battling an alarming new frontier: apps designed specifically to help people cheat in interviews and relationships. As AI avatars become indistinguishable from humans and verification systems struggle to keep pace, industry leaders gather at IIEX North America to confront an existential crisis.

Meanwhile, tech giants wage silent wars for your behavioral data, and "agent bosses" loom on the horizon. Can collaborative innovation rebuild credibility, or is this the beginning of research's dark age?