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Authentic Podcasting Is The Best Self Care
Episode 4918th October 2021 • Podcast Pontifications • Evo Terra
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Evo Terra:

Worrying about growth, new tech, and other podcasting distractions

Evo Terra:

can cause you to forget that your audience is your audience, not a nameless pool that

Evo Terra:

you have to fight for week after week.

Evo Terra:

Lean into this.

Evo Terra:

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Evo Terra:

Hello, and welcome to another Podcast Pontifications with me, Evo Terra.

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So I'm not a big fan of the word authentic.

Evo Terra:

On the one hand, it's often overused - goodness, is it overused - but on the

Evo Terra:

other hand, it's often used incorrectly.

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I mean, what the heck does anyone mean by the words "Authentic American Food?"

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Right?

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But one place where I am okay with that word is when

Evo Terra:

you're talking about yourself.

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You are authentic.

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Now, I'm rather incapable of being anything other than my authentic

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self for anything longer than, like, a dozen minutes, maybe I can fake

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it that long, but I just can't.

Evo Terra:

So for those of you out there who can, by choice or perhaps are forced to

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by necessity, be someone you are not for hours on end, perhaps your day

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job, my sympathies, or my hats off to you, whichever it happens to be.

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I hope that whichever of those groups that you fall into, that you are able

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to at least let your podcast be a safe space for your authentic self to come out.

Evo Terra:

I was listening to a conversation with Cameron Esposito at She Podcasts over

Evo Terra:

the weekend, and they brought up a very interesting point that I jotted down.

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I knew I wanted to talk about it on the show.

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Cameron said this, this is my approximation of what was said.

Evo Terra:

"Your audience is your audience.

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It's okay to talk about things that only your audience cares about.

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The masses don't matter."

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I think that's solid advice for any podcaster to remember.

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Your audience is your audience.

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And I think it's a way for podcasters, when they need to, to reconnect with

Evo Terra:

your show and, in turn, your audience.

Evo Terra:

I'm going to use a friend of mine, Suzy.

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She runs The Casual Birder Podcast, and she doesn't know I'm doing this.

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So if you're watching Suzy or listening, hi!

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I'm using your show as I work through this as an example because I don't

Evo Terra:

want to talk about me all the time.

Evo Terra:

Now, Suzy's show is exactly what it sounds like - it's a birding

Evo Terra:

podcast, The Casual Birder.

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It's that singular thing that both she and her audience have in common for that show.

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And for Suzy, talking about birds is literally why the audience tunes in.

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She doesn't have to worry about anything other than that.

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She doesn't have to worry if she's talking too much about birds, it's

Evo Terra:

literally in the title of her show.

Evo Terra:

So with that, let's say Suzy starts to wonder, "What else can I do?"

Evo Terra:

Maybe she engages some consultant who suggests that she, and you'll forgive

Evo Terra:

the pun here, stretch her wings and talk about, maybe, exercise tips or travel

Evo Terra:

so that maybe the show could reach a wider audience at some point in time.

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If that's the advice she's given, she can safely ignore that advice.

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If she wants to, that is.

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You don't have to ignore that advice.

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She can also take those ideas and think back to the idea that this is my audience.

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I want to take those ideas and refine them down to something highly specific

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just to the audience that she has, therefore doing her best to ensure

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that she still is talking about things that the audience still cares about.

Evo Terra:

It's very easy to get caught up in the desire to grow your show.

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And yes, I think that growing a show is important to at least some

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degree growth of a show is important.

Evo Terra:

How important is is very, very debatable, but if your quest for

Evo Terra:

growing your show drives you too far away from your authentic self.

Evo Terra:

That is self creating.

Evo Terra:

If you will creating content for both you and for your audience, things that

Evo Terra:

you care about, you may do just the opposite of that to thine own self.

Evo Terra:

Be true.

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That's probably why your audience is listening in the first place.

Evo Terra:

Let's do some booster games and get out of it.

Evo Terra:

Now it's time for the boost to boost the boost booster Graham

Evo Terra:

corner, Instagram corner.

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I don't know a thing about crypto.

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Thank you, Mr.

Evo Terra:

Doug Berger from or using buy me a coffee.com/eva.

Evo Terra:

He says, love those little note, change it around.

Evo Terra:

Love these little nuggets of knowledge to help me be better at podcasting.

Evo Terra:

Thank you, Doug.

Evo Terra:

That's the whole thing about podcasts.

Evo Terra:

Pontifications it's for serious broadcasters who want to get

Evo Terra:

better at podcasting so we can make podcasting better.

Evo Terra:

In fact, Doug and others out there, if you haven't yet signed

Evo Terra:

up to be a member for free of the advancing podcasting committee.

Evo Terra:

Which is a community filled with other podcasters who want to become

Evo Terra:

better podcasters and therefore make all the podcasting better.

Evo Terra:

Please do.

Evo Terra:

So I encourage you highly.

Evo Terra:

It's free to join.

Evo Terra:

You'll get plenty of value out of the interactions with other people

Evo Terra:

they're advancingpodcasting.xyz.

Evo Terra:

That's it.

Evo Terra:

I shall be back tomorrow with yet another Podcast Pontifications.

Evo Terra:

Cheers!

Evo Terra:

Podcast Pontifications is written and narrated by Evo Terra.

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He's on a mission to make podcasting better.

Evo Terra:

Links to everything mentioned in today's episode are in the notes

Evo Terra:

section of your podcast listening app.

Evo Terra:

A written-to-be-read article based on today's episode is available at

Evo Terra:

podcastpontifications.com where you'll also find a video version and a corrected

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transcript, both created by Allie Press.

Evo Terra:

Podcast Pontifications is a production of Simpler Media.