Sabanto: https://sabantoag.com/

FoA 241: From Drives to Driverless with Craig Rupp of Sabanto

I’m really glad to get Craig Rupp back on the show today. Some of you might remember his interview on episode 241, where Craig shared the incredible journey of building 640 Labs which he sold to the Climate Corp and became the FieldView Drive. At that time, we also talked about his newest venture, Sabanto, which is bringing autonomy to agriculture. 

Since that episode over three years ago, Craig and the team at Sabanto have evolved their offering from autonomy as a service to a kit that allows dealers and farmers to convert the equipment they already have to include autonomous capabilities. Along with that, they offer a service for remote operating and monitoring, which kind of blows my mind. Craig is hiring a team of remote tractor drivers to monitor several autonomous tractors at once, and we’ll talk a lot about that in today’s episode. Sabanto has also found an interesting niche in sod farmers. They work with farmers across basically all crops, but the amount of passes these sod farmers have to make in a given year, makes an offering like Sabanto has really compelling. This is also an episode about the evolution of on-farm autonomy and what the future might look like as adoption continues to grow. 

For a refresher on Craig’s bio: 

Raised on a farm in Iowa, Craig Rupp started his career in 1988 as a hardware engineer at Motorola, designing and developing the first GSM and Iridium mobile stations and John Deere in 2002, developing the Starfire receiver and Greenstar display.

In 2012, Craig founded 640 Labs, envisioning a simple iPad as a data collection and monitoring device for agriculture. Acquired by Monsanto in 2014, he made his FieldView Drive one of the most ubiquitous and low-cost data collection devices in agriculture.

In 2018, Craig founded Sabanto, a company that provides autonomous solutions for agriculture. He was the first to autonomously plant a farmer’s field in Iowa, Nebraska, Minnesota, Illinois, Missouri, Texas, and Indiana.

I really enjoy whenever I get a chance to talk to Craig, his intelligence and real world experience comes through in the wisdom that he shares.