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Interview with Creative Director, Monte Bowden - Part 1
Episode 1312th February 2020 • Audio Branding • Jodi Krangle
00:00:00 00:26:21

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Monte Bowden knows a thing or two about advertising and marketing. He studied Communications in college and then worked in a TV News station for years, rising in the ranks from intern to news director.  He also served as an adjunct professor in communications at his alma-mater.  Monte joined AMPERAGE as a communications strategist, leading PR efforts for agency clients. And with his well-rounded background in storytelling, video production and management, Monte has worked in a variety of roles there.  He currently serves as a Creative Director - and is someone I've had the absolute pleasure of working with for many years now.

In the first part of our conversation, we spoke about a lot of different things, such as:

  • How he developed his love of sound, starting with radio - and how it influenced the college he chose
  • How radio led to working at a TV news station, learning a lot about video, writing, producing and managing
  • How he started working with Amperage (hint: it had to do with a chance meeting in a grocery store!)
  • The differences and similarities between working in TV News and working at an Ad Agency
  • The use of wireless mics in the newsroom - and how that transformed the storytelling
  • How storytelling factors in to his work now
  • Emotional decision making
  • How sound might best be used in fundraising and in advertising to draw someone in
  • How everything works together - sound effects, good scripts and SILENCE
  • Where music fits in (and how it should be thought of early in the process rather than later!)
  • A case study about how he and his team came up with an ad for a hospital
  • How technology would change the development of a commercial like this
  • The story behind the NBC three note "audio branded" tone
  • How sound can be described in writing - and how much more effective that can make it
  • Designing sound for advertising

You can find more information on Monte and Amperage on their website at and on Facebook at

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (

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