Elzie and Liz Heiman discuss how sales is at the heart of any successful business. Liz provides advice on hiring sales personnel who fit in with a company's mission and values. She also suggests having a strategic plan with clear objectives to create a culture of sales within the organization.
Discover how creating a strong culture of sales through strategic planning can result in the successful hiring of personnel with shared mission and values. This episode is essential listening if you are looking to build an effective sales team, or just trying to get better results from your current team. If you're an entrepreneur looking to build a successful business, you won't want to miss this.
Episode Highlights
01:34 - Your sales team is the heart of your business. And everybody says, "Oh, no, no, my product is the heart of my business." Well, it may be the soul of your business, but it is not the heart, because it is the sales team that pumps the lifeblood through your organization and keeps it going. Because without that heart pumping, there's no company. And if you think about it, your heart isn't in your pinky. Because if it were in your pinky, it couldn't pump life blood through your body. It's in the center of your body for a reason, because it needs to be there. And your sales team is the center of your business, because it's all about the customer. And your sales team is the first team that really touches your customer directly. Marketing may influence them, but the sales team touches them.
Let's Connect!
Connect with me on Linkedin
Check out my website Elzie Flenard (dot) com
💲Support the show with a one-time tip or monthly subscription.
🔗 Resources:
Flame Starter Book: Flame Starter is necessary literature for any high-achieving entrepreneur looking to elevate to the next level without combustion! Utilizing the EMIT Principle (education x motivation x inspiration = transformation), Flame Starter provides practical insights for those who use their "mix" of creativity, innovation, and talents to achieve peak performance and ignite their flames. Get the book.
Zoho One: Over 40 integrated apps that cover a wide range of business needs, such as CRM, accounting, project management, HR, marketing, and more. Learn more.
Podcast Town: A comprehensive platform that offers services and resources to help podcasters grow, monetize, and elevate their shows through production, coaching, strategy, and community support. Learn more.
Canva: A user-friendly online design platform that allows individuals and businesses to create professional-quality graphics, presentations, and other visual content with ease, using a wide variety of templates and tools.
Disclaimer: I am an affiliate of Zoho One and Podcast Town.
Powered By Podcast Town
We Help B2B Brands grow their revenue through podcasting.
Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize!
Grow With Podcast Town
Connect with Liz Heiman
LinkedIn
Website
