Energy prices have been falling for renewables for years, so why are your bills still through the roof? The answer comes down to something called fossil pegging, and once you understand it, the whole energy market starts to make more sense.

In this video I break down why the price of electricity, whether it comes from wind, solar or gas, is still largely set by the cost of gas. It's a structural quirk of how energy markets were designed, and it has massive implications for how we think about the transition to net zero.

If you work in sustainability or advise organisations on energy strategy, this is one of those topics that comes up constantly, and getting your head around it helps you give better advice and challenge some of the greenwash around cheap renewables.

Subscribe if you want plain English takes on the topics that actually matter in sustainability.

Learn more about 51toCarbonZero: https://www.51tocarbonzero.com

#SustainabilityStrategy #NetZero #EnergyPrices #CarbonAccounting #FossilFuels

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I'm Will Richardson, Head of Ecosystems at 51toCarbonZero and a sustainability advisor with 25 years in the field. I founded Green Element in 2004 and spent two decades building it into one of Europe's most respected sustainability consultancies before it merged with 51toCarbonZero in November 2025. Climate action is both an obligation and an opportunity, and that's the thread running through everything I write here. I co-created Compare Your Footprint, carbon accounting software recognised as a key player in the Global Carbon Accounting Software Market, and I'm a Fellow of IEMA and a Chartered Environmentalist. Each week, I break down what's actually happening in sustainability: the data, the regulation, the greenwash worth calling out, and the practical steps businesses can take right now. No jargon, no doom-mongering, just clear thinking for people who need to make real decisions. I also host the Sustainability Solved podcast with Charlie Luxton, 200+ episodes and counting, where we talk to the people building the solutions. Based in Scotland. Writing for business leaders who want sustainability to make commercial sense, not just moral sense.

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